Transform your marketing with my 7 Keys to Marketing Success. These are the exact keys that have helped my business and my client's businesses create profitable marketing strategies that cost less and generate more revenue.

In this episode, I'm breaking down:

• How to position your product so your customers HAVE to buy it.
• How to unlock your hidden marketing channels and find massive growth.
• How to spend less on your marketing and generate more revenue

Improve your marketing strategy:

My new book - Your Marketing Ecosystem - is a complete guide for business owners, founders, and corporate leaders who are frustrated with marketing and want a straightforward and profitable marketing strategy.

• Your Marketing Ecosystem - OUT NOW!!
• Order your copy here: www.yourbrandevolved.com

Mentioned in This Episode:

• Positioning: The Battle for Your Mind

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Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

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Welcome to The Growth Pod. Today we're checking in one on one to share my seven keys to Marketing success. I'm your host, Angela Frank.

On The Growth Pod, I, along with some of the coolest experts in business, share tips designed to help you bootstrap a business that you love. So if you're like me and you love learning about how to grow your business more efficiently, you've come to the right place.

Today we're reviewing my seven Keys to Marketing success. These are the very same keys that have helped not only my business, but my clients businesses as well get out of marketing ruts and into growth mode.

And none of these include spending more money on paid ads. Because these keys have worked for so many different businesses, I know that they will also work for yours.

So with that, let's review the seven keys to Marketing success. The first is beginning with the end in mind.

At this point, it's basically a universal truth on the podcast that you should begin with the end in mind as we've had so many guests talk about the importance of this across a variety of subjects.

From building a business that you end up loving instead of hating, using it as a base for successful leadership principles, setting up your business finances. But it's also important for your marketing.

So you need to figure out what is the one common goal that you have for all of your marketing and how does that relate to helping your customers? I encourage you to have this goal be something other than make sales. What you should do instead is have a broader overarching goal.

For example, if you have like some fancy new toothbrush, maybe your goal for your brand is to help the world take better care of their teeth. That's a really cheesy example, but you can see that the goal is more broad than just making sales.

And by having a more overarching goal, all of your marketing in your ecosystem will be able to ladder up to that. And don't worry, it will still translate into sales down the road. The second key to your marketing success is creating your marketing ecosystem.

This is the number one way that I'm able to get great results for my clients.

And it's not by spending more money on advertising, but instead by finding the places in their marketing strategy where there are holes and where there are different marketing systems that are not functioning together as an ecosystem.

By creating a marketing ecosystem, and what I mean there is having all of your different marketing channels, your social media, your content strategy, your paid ads, your events, your offline ads, your TV ads. Everything that you're doing to market your business needs to work together and function as one cohesive ecosystem.

When your marketing is operating this way, you'll be able to spend less money, but make more money in sales. It's really a win win. And the basis for this is really trust. That's why this works, right?

There are no surprises when a prospect is taking their marketing journey with you. Everything is really understandable.

Not only are you leading them towards your overarching goal for your marketing, but you've also given value from your content and also, almost like an element of psychological safety, each stage of their journey. Because everything is laddering up to your overarching goal, there are no surprises on their journey to becoming a client or customer.

The third key to your marketing success is speaking to your prospects. I'm reading a great book right now called Positioning by Al Rise and Jack Trout.

And in that book there's a quote that says you look to the solution to your problem not inside the mind of your product, not even inside your own mind. Instead, you look for the solution to your problem inside the prospect's mind.

So that means you shouldn't be thinking about your marketing in terms of what benefits the widget is that you're selling, or even what benefits that you think that your widget has.

Instead, you need to look inside the mind of your customer or prospect, understand what their motivations are and the reason for buying a widget like yours, and then positioning your widget from that point of view. So by doing this, it forces you to think like one of your prospects and it causes you to actually naturally speak in their language.

And that leads us into the next key, which is encouraging your prospects to buy.

Once you have an overarching goal for your marketing, everything's really working together in a great ecosystem and you understand the language that your prospects speak in. Now it's time to encourage your prospects to buy right? Businesses exist to make money.

Even though your overarching goal is a little bit more broad, at the end of the day, you still want to make sales.

So having a clear call to action and a plainly mapped out journey for each prospect to take to become a customer, you are able to lead them on this journey and encourage them to make a purchase. Now, this journey should have as few steps as possible to become a paying customer, but you should have no fewer steps than that.

But make sure you take the time to answer all of the questions and concerns that your prospects have in their mind and provide them avenues to do all of the research that they need to make an informed purchasing decision with you.

If you try to make that purchasing journey too short, they'll just go somewhere else who's speaking more in their language and gives them the time to make the informed decision that they need.

So I encourage that you test into this buying journey, add steps, remove steps, and try and find the step by step process that converts the highest for your business. Key number five is covering your bases.

Now this means making sure that you're showing up everywhere online, that your customers are hanging out or your prospects are hanging out. You should be using social media, content marketing, email marketing. Those are really the big three.

Those are all organic, meaning you don't have to pay for that traffic. But it is the only way that you can create efficiencies in your marketing strategy and make more sales while spending less money.

Email, social and content marketing are those big three.

In addition to the big three, you have the option to run ads, paid ads, digital ads, online and offline, and also participate in other marketing activities like events and things like that.

But just like with the big three, the experience that your prospects and customers have with your ads or your offline marketing activities need to create a cohesive and understandable experience with your brand. Again, you want everything to create almost that psychological safety in which there are no surprises during the buyer's journey.

They have all the information they need to make an informed purchasing decision.

And you're not like suddenly switching up your messaging because they've left your social media and now they're on your website and you're like super professional. And you're like, you're really not professional on your social. You don't want that experience.

You want everything to be super cohesive online and offline. Number six is measuring your success because you have a clear goal for your marketing ecosystem, its reason for being.

It will be really easy for you to measure the success of your marketing campaigns. Earlier I mentioned that you need to be participating in the big three email, social and content marketing.

However, that doesn't mean you need to invest in all of them equally. And that's where measuring your success and your goals come in.

So for example, if you notice that you're getting a really great response from your email list, then lean in more there. But it's likely that you're getting those signups from social and so you'll want to prioritize that first.

And in this example, content marketing would likely be a third priority because it's not a critical component of generating sales for your business.

However, it could be that you're seeing a lot of sales from your website and from people who have spent a lot of time engaging with your blog content or your podcast content on your website. And so that would be the number one priority. And then you would work backwards from there.

But what's important is again, beginning with that end in mind and measuring your progress and your success and seeing how that translate to the goal that you have for your business. And the final key, the most important thing that I want you to understand today is cultivating a testing mindset.

So the really big thing about marketing is that it continually evolves. And so you need to adopt a testing mindset to avoid putting all of your eggs in one basket.

If you do that and bet it's going to pay off, you're in a really bad spot. If you have something that's performing really well, it's a cash cow for you right now.

And so you're like, I'm going to go in all in on this and neglect my other marketing channels. You're going to be in a really bad spot.

So instead you should be continually running experiments in all of your marketing channels and be ready to pivot at any given moment. I'm really serious about this step and you need to take it seriously as well.

I've worked with brands that have gone all in on one channel and it's put them in a really bad, bad place where they've ended up needing a lot of Runway, meaning money in the bank to buy them the time to fix the problem.

And if you are working on improving cash flow, if you're working on profitability, you might not have the luxury with your brand if you are caught out high and dry because you invested in one marketing channel and neglected everything else. Okay, that was a lot. But I don't want you to leave this episode feeling overwhelmed.

Instead, you should start by implementing the first key and moving down the list and implement everything in order.

Your marketing will start functioning then as an ecosystem and you'll see even greater success from your marketing without having to spend a dollar more. A lot of these topics I cover in my new book, your marketing ecosystem, how Brands can Market Less and Sell More, which comes out on July 15th.

And if you pre order the book, you'll get it for free. You just have to pay shipping and handling. And right now I'm running a pre order special.

So if you pre order the book, you'll actually get it for free and all you have to do is pay shipping and handling.

So if you are interested in that, you can pre order your free copy by visiting YourBrandEvolved.com that's YourBrand Evolved.com link is in the show Notes thank you so much for listening to this episode of The Growth Pod. If you enjoyed this episode, please leave us a review on the platform that you are listening to us on. I look forward to seeing you in the next one.