After a lifetime of working in corporate, Kerry McCuskey retired and with her family's encouragement, chose to pursue her passion for creating a beautiful blend of tea.

Kerry launched her very first business Tea Associates in June 2020.

The Bendigo local has been obsessed with tea from a young age, so every part of the Tea Associates journey has been carefully considered.

The products are lovingly blended in Bendigo using her own recipes. The packaging is re-usable, re-fillable and biodegradable.

She also invested in branding right from the get go engaging a creative agency for her logo and website, and a professional photographer.

Kerry shares with us her transition from corporate to business owner, why it was so important to launch with a professional-looking brand vs DIY, ways she is collaborating with local creatives, tips on how to approach potential stockists and so much more.

Also mentioned in this episode is @studioink_, Kate Monotti Photography, @ashmoralescreative, @thisisme.bree, @bendigobankbendigo, My Sister Susie Soap, Bluebird Patisserie, Indulge Chocolates, Great Stupa of Universal Compassion, @bendigo_airport, @harcourtproducestore, bask aromatherapy⠀