Writing a book is the #1 way to position your business as the authority in your niche. The good news? It doesn't need to be difficult to write a book!
In this episode, Mike Capuzzi shares how you can create a short, helpful book (a Shook™) in a few easy steps and begin leveraging the power of authorship for your business!
Specifically, Mike shares:
- How a book is your business card on steroids
- Why you should write a short book to promote your business
- The number one thing you need to know before writing a book for your business
- How to know what you should write about
Mentioned in This Episode:
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About Mike:
Mike Capuzzi is an Amazon bestselling author, publisher, and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 27 years in marketing and 24 years as a consultant, Mike's diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of "traditional" corporate marketing concepts and business strategies for his clients.
This expertise has led him to be a guest speaker on the stages of some of the world's foremost marketing experts, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush, and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.
In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs, and CEOs.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
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