Marketers have access too excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, employs her own creative compass to increase creative effectiveness.

Find out why this is Anna's Shiny New Object and how to incorporate it in your own marketing projects on the latest podcast episode.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net