How would things change if you were to deliver results before getting paid?
On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community.
Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.
IN THIS EPISODE, YOU'LL LEARN:
Why community is the most powerful thing in business
This week's nugget: The PS pitch
Gio's counterintuitive approach to marketing
The one thing you must do to constantly over-deliver in your business
How Gio got Seth Godin to speak at his first event
Stop running your business like a vending machine
The first step to building community in your business