Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says Brian Costello, Head of Performance Driven Marketing - Corporate Brands, at General Motors.

On the latest episode of the Shiny New Object podcast, listen to Brian's advice about maximising the benefits of AI, as well as his top tips for beginner and seasoned marketers in career planning.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.