Sephora is testing monthly exclusive product drops on TikTok Shop, giving the beauty retailer another way to create demand and build community around new products.

Chris Walton and Shelley Huff discuss how TikTok Shop differs from Amazon, and why the platform may be more valuable for creating demand than simply capturing it.

The big question: Can TikTok Shop turn product drops into a repeatable retail habit?

▶️ Watch the full Fast Five episode here: https://youtu.be/x4hGqvRTilY