Joseph N. Mariano joined the Direct Selling Association (DSA) in 1985 and assumed the role of President in 2011.

Previously, he was Executive Vice President and Chief Operating Officer. DSA is the 109-year-old not-for-profit national trade organization representing approximately 250 direct sales firms, and their 26.2 million independent salespeople. The Association's mission is "To protect, serve, and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

Mr. Mariano serves as chief executive officer of the Association with ultimate responsibility for all association programs and activities; he is charged with providing progressive association leadership, development, and implementation of Association policies in the fields of government, consumer, and international affairs. He has been responsible for representing the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the US and worldwide.

Mr. Mariano also serves as President of the Direct Selling Education Foundation. Mr. Mariano is admitted to practice law in the state of Maryland, and before the Supreme Court of the United States. He has authored numerous articles and been a contributor to publications on direct selling and government affairs.