“When you sell success to someone and deliver success to problems, your past customers never run out of problems.” - Tom Searcy.

Today, Michael Zipursky brings a guest who will unravel the Secret to Big Sales. In this episode, Tom Searcy, the Founder of Hunt Big Sales, discusses how consultants can hunt and win big clients with big budgets to grow their consulting business. Tom shares that the art and science of pricing his services allow him to charge full fees and have more freedom to navigate the industry. He emphasizes that he does not negotiate on price because the price is the price and will take away his margin. Instead, he negotiates on the scale. Find more value in this conversation with Tom Searcy and Michael Zipursky.

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