Shownotes
What if your business could thrive without you there every day?
In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.
Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.
You’ll hear:
- Why most hiring processes are broken, and what to do instead
- How Brad takes 6 weeks off with full confidence in his team
- The interview question he uses to find serious talent
- A simple framework to grow leaders inside your business
- How your Google reviews will shape your AI visibility
- And why marketing never fixes your problems, it just reveals them
If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
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