When Aaron Krause, founder of Scrub Daddy, showed up on Shark Tank, he had nothing but a prototype.

No fancy packaging.

No major branding.

Not hundreds of thousands in sales.

Just an idea and an example of it.

And Lori Greenberg invested $200,000 anyway.

Why? Because she saw the POTENTIAL, not the perfection.

Today, Scrub Daddy has done over $670 MILLION in sales—making it the most successful Shark Tank product ever.

Here's the kicker:

The Scrub Daddy you buy at Target today is NOT the same product Aaron pitched. The packaging changed. The colors changed. The product line expanded.

He iterated based on what customers wanted.

If Aaron had waited for perfection, someone else would've launched first.

And the same is true for you.

In this episode, we're breaking down:

→ What you DON'T need to launch: Perfect website, professional branding, a 12-module course, thousands of followers, months of preparation (spoiler: none of it)

→ What you DO need: A clear transformation, a framework, your first offer, a way to deliver it, a way to get people in, and the right mindset

→ The mindset shifts that matter: Be curious (not perfect), launch in beta mode, stay playful in your strategy

→ What to do when things don't go as planned (because they won't): Offer a bonus, launch with beta pricing, build in flexibility, communicate transparently

→ The 7 steps to launch: Get clear on your transformation, define your framework, create your first offer, build your lead magnet, launch in beta, collect feedback, rinse and repeat

Bottom line:

Investors don't invest in perfection—they invest in POTENTIAL.

Customers don't buy perfection—they buy TRANSFORMATION.

Your first version will NEVER be your final version.

So stop waiting. Start launching.

Ready to take action?

Join the Freedom Entrepreneur Online Business Builders Community on Facebook and get instant access to my free mini-course: "The Secret to Building a Thriving Online Business."

You'll learn the 4 foundational pillars you need for success—no matter what type of online business you're building.

Plus: I'm doing live weekly trainings starting in January. Bring your questions, your roadblocks, and let's get you moving.

Link in the show notes. Let's make 2026 your best year yet.

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

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Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.

https://www.speakpipe.com/FreedomEntrepreneur

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