Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds' creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!

Chapters:

• 00:00:00 - Welcome to Perpetual Traffic
• 00:00:27 - Meet the Hosts and Join Our Telegram Community
• 00:00:42 - Ryan Reynolds and Marketing Legends Unveiled
• 00:02:40 - Highlights from Lauren's Presentation at M3
• 00:03:38 - Dissecting Ryan Reynolds' Marketing Brilliance
• 00:04:27 - News Hacking and Riding Social Trends
• 00:05:11 - Ryan Reynolds' Popcorn Bucket Response: A Marketing Masterclass
• 00:08:13 - Using Social Trends to Amplify Your Marketing
• 00:13:04 - Strategies for Optimizing Meta Ads for Better Leads
• 00:14:59 - CRM Pixels Demystified
• 00:17:00 - Strategies for Implementing CRM Pixels
• 00:18:30 - Importance of Asking Qualifying Questions
• 00:23:45 - Case Study: High-Quality Lead Acquisition
• 00:25:30 - Optimizing Data Flow Between CRM and Meta
• 00:27:00 - Enhancing Lead Quality Through Detailed Data Collection
• 00:30:46 - Building a Sales Funnel with Meta: Step-by-Step
• 00:33:38 - Navigating Lead Qualification and CRM Challenges
• 00:36:30 - Practical Solutions for Lead Qualification Issues
• 00:40:26 - Mastering Pixel Creation and Data Management
• 00:48:23 - Exploring Meta's Lead Center and CRM Alternatives
• 00:54:55 - Final Thoughts and Practical Implementation Tips

LINKS AND RESOURCES:

• The 'Dune' Popcorn Bucket
• The ‘Dune’ Popcorn Bucket and the Golden Age of Movie Merch
• BREAKING Deadpool and Wolverine Popcorn Bucket Revealed by Ryan Reynolds
• TikTok
• Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
• Job well done. Aviation Gin Laughing Man
• The Process | Aviation Gin
• The Vasectomy: Deadpool Edition
• The Fibonacci Sequence
• The Laziest Way to Get Qualified Leads on Meta with Lauren Petrullo
• Episode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of It
• Kieran Flanagan
• Manage your leads in leads center
• Zapier
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite