Want more people opening your emails? Clicking your links? Buying your stuff?

It’s not just what you write, it’s when you send it.

If you send your email at the wrong time, even the best message can get buried. But hit the right time? And boom, your email’s the first thing they see. The one they actually open.

There’s one golden hour that changes everything, and we’re about to crack it wide open. 

Let’s dive into the real secret that makes your emails get seen, read, and loved.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

00:00.96

Kennedy Kennedy

What is the best time to send an email? What's the best time to send an email that will get more people opening, that will get the most people reading it and looking lovely content and, of course, clicking and buying? Look, I've tested the heck out of this and, no, the answer is not just whenever you can as long as it gets done. There are some very specific times that work better than anything.

00:25.88

Kennedy Kennedy

Let's get into it. Let's go.

00:54.45

Kennedy Kennedy

How long do you think someone actually spends on average reading your emails? The answer is pretty shocking. It's on average between 10 and 13 seconds and that is it.

01:09.18

Kennedy Kennedy

Between 10 and 13 seconds and they are out of there. And here's the thing, the timing that you actually send your emails, when you actually send them is really, really important.

01:21.30

Kennedy Kennedy

It's really important because the vast majority of the emails that you send will be opened within the first one hour.

01:31.80

Kennedy Kennedy

You've got 60 minutes. So if you send this email at the wrong time, when most people are not paying attention, are less likely to actually be wanting to open their emails, then you are losing most of the impact. That makes sense, right? Because...

01:47.80

Kennedy Kennedy

After an hour, more emails pile up on top of them, which reduces how much we prioritize them or how important we think they are, and we're more likely to ignore them. So we really do need to get the timing of this right. And I've done a lot of investigation on this, and I've also taken the average stats. And as you might imagine, if you know anything about me at all, ah you'll know that I've tested them and I found something out to be different from the average.

02:14.96

Kennedy Kennedy

but Before we get any further into this, make sure that you hit the like and subscribe ah buttons here on YouTube if you're watching on YouTube. Because that'll really help me to grow this brand new channel.

02:30.35

Kennedy Kennedy

And if you're not watching on YouTube, by the way, if you're only listening on the podcast, come and head over to YouTube. That's where all the action's at. You get to see my lovely face and all the work that we put into making this show absolutely gorgeous in spite of my lovely face.

02:44.58

Kennedy Kennedy

Nice. Okay. So here's here's the crack. um The research. The research, first of all, and then I'll show you what I actually found to be true in a lot of extensive testing over the last few months. I've been testing, um sending at different times and and and leaving slightly more than 24 hours between emails and doing all kinds of strange tests to see what will help with email deliverability. And in particular, with getting it that primary inbox. Okay. Okay.

03:09.22

Kennedy Kennedy

So best times. the The world, the the internet, and the the all these service providers have done the research, and they came back with some interesting numbers. Let me have a little look at them here. um So general for generally, they think on weekdays, Monday to Friday, around 4 p.m., between 3 p.m. and 6 p.m., really works very, very well.

03:31.28

Kennedy Kennedy

Okay, between 3 p.m. and 6 p.m. works on on a weekday. And then weekends throws a bit of a curveball to be 8 between 7 and a.m. m on average, right?

03:42.33

Kennedy Kennedy

So that's that's really quite interesting to to be thinking about. And I think that's something that a lot of people have followed and they've seen some results from. But here's what I decided to test out. I thought, that's great. And that might just be because there's more significant data at those times.

03:58.04

Kennedy Kennedy

We don't know how it's going to work for different types of businesses. The first thing is, you should, of course, go and test this stuff in your business and see what actually yields the best results for you. Your niche, your audience, the location they're in.

04:10.70

Kennedy Kennedy

But here's a really interesting thing that happened. And this is really curious. So I'm a morning person. one those annoying people who wakes up at 5 a.m. Sometimes by choice, sometimes by cat.

04:21.83

Kennedy Kennedy

And by a cat, I mean a swipe in the face, a meow in the ear. And that's me leaping out as if I've been burglarized. Anyway, burglarized, burglarized. That's easy to say, isn't it? Burglarized.

04:33.77

Kennedy Kennedy

Yeah. So i get up in the morning. i'm i'm I'm an early morning person. And I tend to stand at the kitchen counter and write my email of the day right there and then while my kettle is boiling or my tea is brewing or something like that.

04:50.17

Kennedy Kennedy

And then what I do is I schedule it to go out at about 7 And the reason I found this works so well, well, there's a bunch of reasons. First of all, if people know when to expect your email, it becomes a habit.

05:06.64

Kennedy Kennedy

So one of the things I noticed was by changing up the time of a day of the email that my readership actually sort of fluctuated a lot and on average was a bit lower.

05:20.17

Kennedy Kennedy

right I'm talking about 6% lower over that period of time. So whereas if I flip it back to consistently sending an email at the same time, for me, it was 7am, I found my readership increased.

05:34.41

Kennedy Kennedy

Now, is that just because of the frequency of the frequency and the fact that it's always at the same time? Maybe. But then the next phase comes through to... What is significant about 7am? 7am is before people start work.

05:48.24

Kennedy Kennedy

It's before they perhaps have left to get into the car to drive and do the commute to work. It's potentially while they're sat at the breakfast table eating their honey nut loops or whatever they call honey, honey, corn flake. I don't eat cereal.

06:04.12

Kennedy Kennedy

Don't know. Don't eat breakfast. I know. I'm not one of those people. It's the most important meal of the day. By the way, that's the most important meal of the day is marketing. It's something that Kellogg's invented to sell us breakfast cereal.

06:18.03

Kennedy Kennedy

It's never the most important meal of the day. Anyway, there's no proof of that. um Apart from the marketing, the marketing. So let's get back to the, let's get kicking and screaming back to the point.

06:28.83

Kennedy Kennedy

Yes, it becomes a habit for them, but also they actually start their day with you. It's before they get distracted with everything else. There's no distractions. They're not already having the input from other people.

06:41.71

Kennedy Kennedy

Okay. And here's the thing. this is the, I think one of the more important points is yes, it becomes a habit for them. Yes. They start their day with you. Yes. There's no other distractions, but also if it's at the same time every day, it becomes a habit for you.

06:56.95

Kennedy Kennedy

The easiest way to be more consistent with your anything, with anything is to link it to an existing habit. It's called habit stacking, right? And for me,

07:07.83

Kennedy Kennedy

It's while I flicked on the kettle on the kitchen bench and I'm waiting for it to boil. My laptop, I just grab it, I flip it open and i'll send and I write up the email. I've linked the action of writing the email with...

07:24.82

Kennedy Kennedy

boiling the kettle. So you find an existing activity you're already doing and link that to the new action you want to take. And what's amazing is that means people are in this habit.

07:38.56

Kennedy Kennedy

People are starting their day with you. People are not distracted and you're actually getting it sent. So I'm going to suggest that the best time of day for you to send out an email is 7am. But 7 a.m. m where?

07:56.20

Kennedy Kennedy

So then we get into this interesting discussion around, should we be sending emails using technology that allows the email to allow to land in people's inboxes at 7 a.m. m at their local time? And the answer is, if you can.

08:11.55

Kennedy Kennedy

If you can do that, awesome, do it. But if you can't, for whatever reason, the technology doesn't allow you to, you're doing something which actually has to go out at the same time for everybody, like a launch or a thing that's going to close, something like that, then you can't.

08:25.91

Kennedy Kennedy

But if you can set it to local time, and if it's accurate, Which in general sort of space that is, of course, if the person's traveling away from where you know where they normally are, then you're not going to really their time.

08:37.85

Kennedy Kennedy

But if you can sort of give it a rough estimate to be around that time, then great. yeah So again, you can use technology to do that. So really think about this 7am as a really key time.

08:50.42

Kennedy Kennedy

Of course, one of the best ways that I know of to be sending an email at the moment and somebody needs it is to have an email that is reactive to them doing something. And this is huge.

09:04.28

Kennedy Kennedy

right? This is huge. As soon as somebody joins your email list, you want to send them the first welcome email of a whole sequence of welcome emails at that time because you know they're online. You know they are checking their emails.

09:17.15

Kennedy Kennedy

In fact, if you click this link up here, you can go to my video, which is all about how to create a welcome sequence that is completely automated, which accelerates trust and actually makes sales.

09:28.68

Kennedy Kennedy

I've had amazing feedback from this. So definitely go check out that video and I will see you next week.