Artwork for podcast The Backstory on Marketing and AI
How AI Transforms Marketing Today
Episode 8916th March 2026 • The Backstory on Marketing and AI • Guy Powell
00:00:00 00:25:59

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In this episode, we explore the growing influence of AI in marketing and its role in AI-enabled market research. Discover how AI is streamlining marketing efforts, from optimizing ad campaigns to improving customer targeting.

Learn how businesses are adapting to AI-driven changes, including mobile optimization and creative testing. Ivan Janku of Digital Rocket Ads shares insights into using AI for scaling businesses, with real-world examples that show how AI is making a significant impact.

Tune in to learn how you can integrate AI into your marketing strategy and stay ahead in a rapidly evolving industry.

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