The “why?” question is one parents' are very familiar with. A child will ask why to help them understand the world around them. As adults, we sometimes stop asking “why?” and instead, accept things as the way they are.

Just because something has become the norm in marketing, it doesn’t mean it's the right thing for you.

We’ve all fallen into this trap at times. Comparing ourselves to others and thinking we should be doing the same as them. Doing more, doing bigger, doing better. You easily get caught up doing the things you think you should be doing, instead of what works for you.

So, before you start the next marketing activity, ask yourself why am I doing this?

• Does it help me achieve my goals?
• Will it attract clients to my practice?
• Is this what I really want to spend my time doing?

Whilst you should always strive to be visible and get yourself out there. Make sure you do it strategically and not as a knee jerk reaction to something you’ve seen someone else do.

(03:28) Reality check

(05:32) Stop and ask why

(06:24) Does it fit

(07:45) No may mean not right now

(08:26) Get a second opinion

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