Shownotes
In today’s episode I speak with Kevin Brockland, Founder and Managing Partner at Indelible Ventures, a seed stage venture fund in Malaysia. We go through the three Ps needed to build products and companies with impact: People, Process & Product.
The conversation is packed with Product gems - we go deep in product growth, onboarding optimization, removing friction, customer mapping, fluidity in processes and much more!
Let’s dive into it!
👉 You can find Kevin here
👉 And you can find Monica here:
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We cover:
- (0:05:14) The role of purpose in Kevin’s life and business, and the branding problem around impact investing.
- (0:07:13) What does Indelible Ventures do
- (0:09:07) Navigating regulation in the APAC region and the potential benefits of unification around regulation and policy
- (0:13:23) Kevin’s three P's for evaluating investable companies: people, process, and product
- (0:14:48) Establishing frameworks and processes for collecting users feedback
- (0:16:08) Comparing building a product to the scientific method and the need for perpetual learners with a growth mindset.
- (0:17:47) The need for fluidity in processes and shortening feedback loops, and the spiraling out of control of large organizations' check and balance systems.
- (0:20:21) The importance of understanding unknown unknowns and the need to act responsibly.
- (0:21:16) The challenges of evaluating CEOs and founding teams as critical people in a startup
- (0:25:35) The practical terms of feedback loops in building products and the importance of shortening them.
- (0:29:29) Mapping out user journeys and focusing on optimizing individual components of the conversion funnel.
- (0:30:55) Establishing ideal customer personas and understanding triggers for awareness in the conversion funnel.
- (0:40:16) The need for product design to consider the user's competency, pain points, and usage characteristics, and the importance of creating habitual formations in the product design.
- (0:41:47) The importance of showing value right away in the onboarding process, and the potential for personalizing the onboarding process based on initial usage desire.
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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email fintechwithmoni@gmail.com
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.
