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Preparing for Freight Volatility With Chris Caplice From MIT and DAT Freight & Analytics - Unboxing Logistics Ep. 87
Episode 878th April 2026 • Unboxing Logistics • EasyPost
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Welcome to Unboxing Logistics.

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I'm your host, Lori Boyer, and we have one of my favorite guests on the docket today.

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It's our third time with Dr. Chris Caplice.

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He is such a fan favorite here at the Unboxing Logistics family.

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He always has the greatest insights, lets us know what's going on, tells

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it to us as it is, and so I'm really thrilled to have him here in 2026

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with all the craziness going on to kind of walk us through everything.

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Chris, what, what have I missed about you?

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So I'm Chris.

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I've had wear two hats really for today.

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I'm up at MIT at their Massachusetts Institute of Technology, their Center

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for Transportation and Logistics.

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I'm the executive director there.

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I've been here for a little over 20 years.

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Got my PhD here back in the nineties.

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But CTL up at MIT.

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Like I said, it's been around for 50 years, and we work with shippers,

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carriers, manufacturers, retailers and try to drive innovation that

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we come up with into practice.

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We're very much driven about changing and impacting the industry.

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In addition to what I do up here at MIT, at CTL.

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In addition to the freight lab that I also run up here, I'm also

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the chief scientist at a company called DAT Freight and Analytics.

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And if anyone knows anything about trucking, DAT is the source for

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analytical data and analysis in the trucking in the freight industry.

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Absolutely.

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Chris does so much in this industry and I love having him

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on and getting his insights.

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Chris, before we dive fully into kind of how shipping strategies

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have been changing lately, I want to talk a little bit of kind of what

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we're seeing with the geopolitical craziness in the world right now.

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I feel like the freight market has generally been a little calmer.

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We saw a lot of chaos a few years ago.

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But with all the geopolitical disruptions going on, you know, Iran.

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Shipping risks around the Strait of Hormuz, all of that kind of stuff.

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From where you sit, what, how do you feel like the state of the in industry is.

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Are, is it calmer?

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Are we gonna be entering volatility?

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What, what are your thoughts?

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Yeah, so the the, the truckload market, yeah.

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It's constantly changing, right?

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You're right, we saw extreme patterns during the pandemic from the

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spring of 2020 to the spring of 22.

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But since the spring or summer of 2022, the last three and a

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half years have been pretty flat.

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You contract rates have been flat, spots been creeping back up.

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Spot's always the canary in the coal mine for contract.

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But whenever you look at the market, the, the two big forces, and this

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is not new, is supply and demand.

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And so because the, the supply and demand are constantly shifting in

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this very volatile market, then you're gonna see prices going up and prices

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going down on a regularish basis.

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But it, it's not like seasonality.

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And so, yes, we're seeing some change, but if you look at what we, where we

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are right now, or even back in January 26, compare that to January 2025.

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It was almost the same place, but what happened in 2025, all the tariffs hit

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and that caused so much uncertainty.

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The market kind of cratered 'cause it was correcting, we were seeing spot

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in contract, you know, increasing and the tight market is when

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spot is above contract and it's soft when it spots below contract.

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And we saw that happening.

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The tariffs just changed that and froze that.

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So we kind of, again, retrenched for last year in 2025, 26,

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that's not happening as much.

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Companies are much more comfortable with the idea of the tariffs and realizing

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that it's more negotiating a lot of times.

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So that kind of has been absorbed.

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But what we are seeing is that supply is changing dramatically.

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A lot of the regulations that have come recently the English Language

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proficiency tests, the non domicile shutting down the CDL mills, all good

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things, to be honest, to get there's a kind of a hole in the system.

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That's increasing the cost of being a carrier.

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So it's reducing the, it's increasing rather the barrier of entry.

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So it's kind of constricting some of the supply of carriers.

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What does that mean?

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It's not uniform across the whole United States.

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It's happening in pockets, mainly in agriculture and produce.

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And we're gonna see this more as produce season kicks off.

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But we're seeing a contraction of the, of the supply a little bit.

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Demand, you know, it's mixed signals.

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It's not, not dramatically increasing like we saw in the pandemic.

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So we are seeing some tightening.

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And we are gonna see a tightening of the market throughout 2026.

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Some people are saying the spot market's gonna go up double digits,

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20, 30% compared to where they were.

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I'm a little more in line to low double digits, like 10 to 15%.

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I think that's happening.

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The other thing that's gonna impact that now that you alluded to that just

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happened in the last two weeks is fuel.

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So the impact of all the things happening in in the Middle East right

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now is that we're seeing that the price of fuel, it topped a hundred dollars

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a barrel and probably is gonna be bouncing around there, maybe going up.

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So that's gonna have a disproportionate effect on supply as well.

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It's gonna impact the smaller carriers on the spot market much more heavily than

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the large enterprise carriers in contract markets, 'cause those guys already have

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fuel surcharge programs that share the risk already and kind of moderates that.

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The spot market, it's usually an all in rate and they're gonna get caught

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short, especially with a sharp rise.

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So that was a long winded answer to say yes, the market's getting more

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volatile, it's starting to tighten up and we'll see the, what's gonna

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happen over the next several months.

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So, Chris, I know we have some agriculture viewers and, and listeners here.

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So talk to me a little bit about that.

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You mentioned them specifically.

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Are there reasons that they are struggling more or what can they expect

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as we are coming up on that season?

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So, if you look at certain markets especially coming outta California,

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they have a very, very high percentage of, of carriers or drivers that are

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immigrants and they are more subject to these regulations that we just mentioned.

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And so we're seeing a lot of the coming out of Southern California

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and coming outta the northwest.

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Spot rates are increasing because a lot of the capacity is, is being withdrawn.

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The other thing's coming out, and maybe it's not as much anymore.

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There's some hesitancy from some drivers to go to certain areas because of ICE.

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You know, then maybe they, they just, the, the risk of it, the, the perception of

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the risk of being deported is is high.

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And so there are some anecdotal evidence that we have that some drivers are

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hesitant to going to certain areas.

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If you do that, that reduces the supply and it might increase the, the spot rates.

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Okay.

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So given that, I guess let's talk shippers, do we feel like

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maybe they are still relying too heavily on the spot market?

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Are they focusing on lowest cost?

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Like what, what is the state of the shippers right now?

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How are they responding to all of this kind of chaos?

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Yeah.

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Shippers have always, I mean, cost is always the number one objective.

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We're, I mean, from a shipper's perspective,

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transportation is a cost center.

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It, it just is.

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And so you can use very strategically to be, do strategic advantage,

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but the actual thing, you, you try to drive the cost down.

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However not at all, all costs.

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And so I think shippers over the last several years have become much more

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sophisticated at balancing that because the most the, the lowest cost solution

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is usually the most fragile solution.

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And so you have to look and see what you wanna protect for.

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And so we're seeing the shippers are being much more cognizant of using low

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cost, and it's not necessarily spot.

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Spot makes a ton of sense for, for use.

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In fact, one of the biggest mistakes that some shippers make is they try

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to use contract rates for everything, and it just doesn't make sense for

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certain lanes that are sporadic, low volume, things like that.

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I've heard you mention, and you know, I follow you, the importance

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of kind of carrier stability.

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Like we've had a huge focus, as you said, it's always cost.

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Cost is a big deal.

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I was just reading a study recently that in 2026, companies are taking

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on more of the costs of the tariffs and everything than they did in 2025.

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So cost is even a bigger deal for them right now.

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So what is stability?

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I mean, we're, I guess when we're talking those lowest cost carriers.

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If there are some stability issues, tell, tell the audience what, what it

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is you've been saying about carriers.

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I, I think of in terms of consistency, right?

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Every carrier wants to have consistent volume and they want to

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have a consistent customer base.

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And shippers want to have consistency as far as the, the carrier's going.

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So people, we like status quo.

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We don't, no one likes to see the carrier base change every year, every six months.

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So you want that consistency 'cause they know the business.

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It's more than just changing a name on a spreadsheet, right?

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It's actually the driver and the knowing where to go knowing the systems.

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So there's, there's a value to incumbency and so whenever a ship does a bid, right?

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They always have a dial that they want to do to say, well, how much am I willing

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to pay above the very lowest cost?

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Because if you run a bid and you have a bunch of carriers submit, you can always

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look and say, what is the absolute lowest if I take the lowest bid in every lane?

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You look at that and you never wanna tell anyone that number.

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But then to make it a more business optimal, you're gonna say, well,

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this incumbent, yeah, they're 3 cents more a mile over the

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lowest cost, but that's worth it.

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So now I'm giving back.

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Right?

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And so, in times when the market is really soft, they might go the other way.

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They might try to go the, the very lowest cost and look for reductions from the

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previous rates they'd been hauling.

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In markets that's tightening, they might want to give back 'cause they

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want to keep those carriers interested.

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So what we're seeing now, instead of trying to ratchet down and save

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every penny, we're seeing that shippers are giving back 3, 5%.

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And they're doing that to make sure that those, those carriers stay with

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them and they don't have to renegotiate them when the market gets even tighter.

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So there's different ways that, that shippers will do this.

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They might say, I'll give you an X percent increase and I won't

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put that lane in the bid for you.

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So that you kind of let the incumbents they opt out of the, the bid, or you can,

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there are other ways that you can do that.

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But both shipper and carrier want consistency.

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They want to have reliability of both the volume and of the capacity.

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There has to be a little bit of a mix I would think too though,

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in terms of risk management.

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Like I was just talking to somebody recently who said they have, they

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always just use a single carrier, right?

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Because of maybe that comfort level of like, I know them,

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I know what's gonna happen.

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But to me that that creates a diversification risk if in this

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crazy world something happens.

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So how do you balance that, I guess?

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I, I don't know any shipper that uses a single carrier for their entire network.

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Maybe for a lane, you might do a primary for that.

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But the, the beautiful thing that shippers do, and I think this

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makes sense, is you always wanna look for new carriers coming in.

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Always.

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And so the way that a shipper will look at the procuring of their

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network, they, they might have an annual RFP, that's the big bid, right?

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All lanes they go to a bunch of carriers and they spend a lot of time analyzing it.

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But things happen throughout the year.

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Facilities come and go.

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They get turned online.

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New customers you know, some lanes fail with carriers, so

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there's always corrections needing to be done to the routing guide.

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And so those mini bids that happen, a lot of shippers will do them monthly.

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You know, they're kind of like catch up bids, and the,

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the focus there is on speed.

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Let's get some rates in.

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So that's the best place to introduce new carriers.

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You have new carriers who have been knocking on your door, they've

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been calling you saying, you know what, let's, let's maybe give you

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some business on this mini bid.

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And test out might give them half a dozen lanes, see how they do.

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And they, they earn their way into the larger bid.

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So I agree, you shouldn't just use the carriers you've been using all the time.

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You, you want to introduce some new blood.

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But do that in a very controlled way.

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You don't just suddenly switch to this new carrier you haven't used before, 'cause

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then you get into the winner's curse.

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You don't know.

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You know, right now you have the devil you know.

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You don't know that other devil.

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That's so true.

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So do you have any recommendations for, I know I hear from a lot of people,

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you know, you mentioned reliability specifically that people are looking for.

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Are there specific things when they are kind of vetting some of

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these newer carriers that you would recommend, you know, red flags or

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green flags in terms of reliability?

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So, so when I, when I was talking about reliability and, and you

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know, consistency, that's kind of consistency of business, right?

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For regular evaluating the carrier, it's whatever KPIs

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they're constantly looking at.

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It's the acceptance for, for truckload, it's carrier acceptance.

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Do they accept the load?

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You know, damage, on time, all the, all the standard things you wanna look for.

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I think that's why it's best to test them out in a small

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sample and so see how they do.

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And then you continue to grow their, their business.

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'cause they earn, they earn their right to handle more of your business.

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'Cause the big threat for these contracts you have is they're, they're not binding

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in terms of penalties or anything like that, but it's the future business.

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So them doing better earns them the right to get more, more business.

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That, that's generally how I see most shippers look at it.

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Okay.

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Love that.

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Love that.

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They need to earn the right to get more of your business.

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Fantastic.

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I love that.

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So as we're talking about finance and cost, a lot of times people want

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to go maybe with not the lowest cost because the risk, but it's not always

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easy to sell to your finance team.

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Do you have tips or recommendations on that?

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Yeah.

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This is one of the big things that we do at DAT.

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We, we constantly trying to arm the transportation executive with the right

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tools and the right message to make sure that the CFO and the CPO, the chief

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purchasing or finance officer understands why they're making that trade off.

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And the most important concept is that transportation

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pricing, especially truckload transportation, it's all relative.

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You know, you gotta see how you're doing compared to the market.

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Because the market, like we said, is constantly changing.

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If you go back 10, 15 years, you can see the cycles come generally

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in 30 to 48 months increments.

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Not exactly each time.

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And so what really matters is, how am I doing relative to the market?

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Am I below the wave or am I above the wave?

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And so to do that, to see where the market is, it's critical that you

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have good information and good data.

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And there's so much, the, the amazing thing that's happened over the last

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20 years, they're the source of data that's out there is incredible.

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Not all of it is good.

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Not all data is created equal, right?

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And so that's why what we do at DAT, we only use invoice data and you know, we

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have actual data out there and we use that to see where the market is going

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and use that as a compare something you can compare to for how you're doing.

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And so, the way that we like to recommend for transportation executives

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is compare yourself to the market.

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And every shipper will be above the market in some lanes and below

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the market in some lanes because you have different characteristics.

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If I'm shipping just paper products, right, and I don't care if it's the

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same week that it gets delivered, on time's not as critical, I will probably

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be willing to spend less money, right?

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I, I don't care.

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But if I needed to be on time with a one hour window, I'm

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probably gonna have to pay more.

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So if we can compare to the benchmark and you can explain

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why am I above or why am I below?

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And that helps you explain to your CFO why you're using a certain carrier.

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And so it, it really is more than just what you're spending.

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It's how that compares to the market, which data is critical, but then

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explaining the differential why and because what you wanna do for the

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market, you want to see what the general market is, and you're gonna

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be either below it or above it and be able to explain each of those.

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Now, absolutely.

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I love.

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Good data leads to good decisions.

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I think that, so critical.

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And we do, as you said, Chris, there is so much good data.

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I, 20 years ago, it was hard sometimes to figure that out,

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but there are those benchmarks.

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You should be doing the research, you should be finding out where you lie.

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And honestly, finance teams, that's all.

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They love the data.

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The other thing that something comes out from finance, there's a couple things.

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First.

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Procurement guys think that economies of scale dominate, and, you know, if I buy

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more, I should be paying less per unit.

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And, and the, the hard lesson for CFOs and CPOs dealing with truckload

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transportation for the first time is that that is not the case.

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In fact, the larger shippers, the larger buyers of of truckload

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transportation spend more per mile.

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Right.

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You know, they then, then a smaller buy because your network

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gets more dispersed and you have lanes that are not as high volume.

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So the, there are no economies of scale to truckload transportation procurement.

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That's lesson one.

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The second lesson is that a lot of CPOs will wanna put a contract

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in place on every lane, and that's called the coverage strategy.

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Because then you, you, you have a sense of your budget and what you're

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gonna spend, but anyone who's been in this industry long enough knows that

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putting a contract rate on a lane that you have two loads per year.

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It's worthless.

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It's not worth the time you spent or the paper that it's printed on because it

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probably won't come to fruition, that the carrier probably won't have a truck

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there that specific week that you need it.

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So that's where it comes back to a point you made earlier, the use of spot.

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We're finding that carriers, shippers rather are much more Strategic in how

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they use spot, and they should be.

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So if you, you look at the amount of, of lanes that you have, the, the lanes you

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have are probably like 30 to 40% of your lanes will handle 80% of your volume.

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But the other lanes, the 60, 70% will handle just like 15 to 20%.

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So those ones you don't wanna put contract rates on.

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You wanna have some kind of dynamic pricing or low volume strategy, and

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there's different ways you can do that.

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But one of the pushes that you have to guard against is the CFO or the CPO might

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want to contract for everything, 'cause they think that's like, it's like Linus's

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blanket, it makes them feel better.

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But in fact it, it causes more problems than it create

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more problems that it fixes.

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But it's okay to have contracts for the big lanes.

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Yes.

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And you know where the, your 60% of your stuff's going through.

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Just those other ones, it doesn't make a lot of sense.

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Yeah.

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The vast, vast majority of your volume will go under contract.

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The vast majority of your lanes will probably be spot.

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Okay.

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Yeah, that makes sense.

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Are there any signals or signs that you would say it's time for a shipper maybe

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to be revisiting some things, to be looking for new carriers, to be, you know,

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expanding or, or contracting as well?

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Yeah, always.

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So you want to use that, those benchmarks that we talked about.

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So having good quality market benchmarks, 'cause the market shifts.

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Right.

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And every carrier's network shifts.

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Their economics change as they get new customers and shed

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other customers, 'cause then the dynamics of their network changes.

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Because in truckload trucking it's all economies of scope.

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In other words, the cost of me going from A to B is really a function

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of how am I getting to A and what am I doing after I get to B, right?

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If I have a round out and back, you know, the holy grail of a truckload

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transportation, that changes my, what I can charge on that, that forehaul lane.

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What I do in the back haul influences my forehaul.

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So because of that, the market's constantly changing, not just on a macro

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level, but also on lane by lane level.

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So always be looking how I'm comparing to that benchmark.

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And if it gets the gap gets too big and you can't explain it due to service

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requirements or other things, then that's a time to revisit, whether it's

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a direct conversation with a carrier there or a mini bid or some other action.

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So how often, if you were gonna give it a timeframe, I know we

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say everything's always changing, but for some people that's like,

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okay, once a year I'm gonna look.

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And some people are like, every hour I'm checking, you know, where is the line?

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Do you have recommendations of how often they should be keeping an eye?

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Yeah.

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And so I think it is, it's a great question, Lori.

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And so I think you have different drum beats of things you do every day,

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every week, every month, every quarter.

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So every day you just kind of.

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Look at the real problem lanes, right?

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Did something just out of whack.

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And it's mainly looking at on time, those kind of things.

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I think a weekly cadence is good for just seeing if some carriers are

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getting out of whack, just the high level, but monthly carrier meetings.

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I think that makes sense at touch base and look at them over the course of

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a month, that's a better snapshot.

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And that's when you can run mini bids or you might even wanna push those to a

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quarterly drumbeat, but I think you wanna have a series of escalating metrics

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and, and, and checkpoints at the daily, weekly, monthly, and quarterly levels.

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I so agree.

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I'm that kind of person I need to put in, put it in my calendar, make sure I've

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got it scheduled, or you will forget.

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And pretty soon you look back and you've got all kinds of problems popping up, so.

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Yeah.

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And so what we, what we found that works really well at DAT is every Monday we

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ship an email comes you automatically from the data you have with us.

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That kind of gives you a snapshot of, of what you, where you stand in the market.

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It's a good way to say, okay, where should I focus on?

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Are there lanes that I need to be really worried about?

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What's under control?

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It helps you focus so you can manage by exception.

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Yeah.

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Love that.

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Love that.

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Okay, I'm gonna get some of the questions that people have submitted, but first

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I wanna ask, is there anything that you see shippers doing that you're

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just like, please stop, don't do this.

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Don't you know?

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What is a mistake that you would just recommend people stop doing?

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Well, one is that we've, or we, I've been saying the last couple minutes, is don't

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try to put a contract rate on every lane.

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It's a waste of time.

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And we've shown up at MIT some analysis I've done with my colleague, Dr.

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Angie, Achocella is to show that if you have, you, you put a contract

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rate on a lane that you do in your bid and a carrier wins it, right?

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You set up the contract the probability that it doesn't

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show up at all is very high.

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And that we call that ghost lanes or ghost freight.

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And we found in some shippers that can be as high as 50 to 60%

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of the lanes they put out to bid.

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And we found that by doing that, not only does it waste everyone's time but

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it leads to higher rates from that carrier that you ghosted next year.

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And it's almost a one to 2% difference in how their rates will be.

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They submit next year.

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So it not only wastes time, which is critical, it leads to negative effects.

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So don't try to set up a contract for everything.

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Wow, that was crazy.

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50, 60%. It was unexpected.

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But now it's very low volume because the idea is don't put a contract out

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on anything that didn't have at least, I don't know, 26 to to 50 loads.

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If it had like 3, 4, 5, it's not worth it.

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Have a mechanism, whether it's APIs or set a core of carriers that you give those

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late, those lanes to have a different mechanism than a routing guide contract

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that falls a a, a waterfall method.

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Okay.

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I love that, and I love that you gave numbers because it kind

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of ties into my first question.

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How do you find the balance between committed capacity and the spot market?

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You've been talking about that a lot, but is there anything, I love

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how you said, what was it, 26 to 50?

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Do you have any numbers kind of where people can use as a benchmark?

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When you say committed, I, I assume what you mean is a contract.

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A contract, yes.

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'Cause it's, 'cause truckload contracts have always

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historically been very strange.

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Right?

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They're binding in price, but they're not binding in guaranteed volume that

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the shipper will provide or capacity that the carrier will provide.

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That's why it's the only commodity that I know of where breaching

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the contract is actually a KPI.

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Right.

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A carrier acceptance ratio.

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It's kind of weird and, and most shippers don't even track the yield.

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In other words, they said in the bid, oh, it's, it's five loads

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a week, when in fact it ends up some weeks, one, some weeks, 20.

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The carriers are very cognizant of that.

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They manage that, but the binding, the commitment very few contracts commit

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the shipper to provide volume and commit the carrier to handle every single load.

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Because then the price to do that, the level of co cost to due to

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minimize that risk would be too high.

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So there's always a little give and take on a contract.

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And what I've seen is most shippers will do a 26, like

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every other week kind of thing.

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A load.

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They think that's sufficient for contract.

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If you talk to carriers, they'll say 50, they'll say at least a load a week.

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Right?

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And so in between that is something reasonable.

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That's the hotspot.

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Okay.

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My next question was, is there a metric, the, you know, you would

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recommend transportation teams are specifically paying attention to.

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Yeah.

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So they can always look at the metrics of their own operations, right.

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On time acceptance ratio, damage, all, all that kind of

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stuff that they have control of.

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But there are two metrics that we do at DAT that I think are worth looking at.

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One is the ship spot premium ratio and the other is the new rate differential.

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The spot premium ratio looks at all the data from the several hundred

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shippers data that we have, the billions of dollars of, of data that

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we have, and we look at how the spot rate is compared to the contract rate.

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If that number is positive, then that means spot is higher than contract,

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where we're in a tighter market.

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If it's negative then that means we're in, in a, in a softer market.

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And what we've seen is the spot premium ratio has been

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negative for the last 36 months.

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And, and you know, during the pandemic it was super high, right?

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'Cause spot was way out, out, outpacing contract.

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It's now cresting again and it flipped positive about two months ago.

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And we weren't sure whether it was the holidays in December or

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whether it was the, the weather.

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But for whatever reason, spot premium ratio gives an indicator

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of how the market is trending.

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It flipped positive in end of December and stayed positive through,

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through into now early March.

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So spot premium ratio.

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The other one is new rate differential.

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And for that we look at the new rates coming in for contract and compare that

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to the old rates they're replacing.

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And so again, if that's positive, right, then that's telling me that new rates

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are coming in higher than the old rates.

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If it's negative, it's just the opposite.

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And we saw it in the last three, six months, new rate

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differential was negative.

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In other words, all the shippers were recouping some of those

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costs that they were paying out.

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During the pandemic.

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That's flipped, and the new rate differential has been positive

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now for the last couple months.

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And that tells me what new contract rates are doing.

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The market is tightening.

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And this is the indicator that shippers will use to say, should I give back

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some money on my RFP or should I ratchet it down and try to save every penny?

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This kind of tells you what you're probably gonna expect.

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And again, the new rate differential is an average, so you're gonna have

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some lanes if you're in a bid where you're gonna save a boatload of money.

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And you're gonna lose some money or have to pay a little more.

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It's all because the underlying network economics keep changing.

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So, do we anticipate that we're gonna keep seeing these positive differentials?

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I the market is tightening, so, yes.

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I, I, my estimates have been that the for drive in, it's gonna increase about

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10% year over year over the course of 26.

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Spot a little more than that, but contracts gonna start increasing too.

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Now, this might change even more.

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Let's see how the fuel situation goes.

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Is this a blip for this or is that gonna continue?

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'Cause again, that's, that will definitely drive the cost up.

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And the other thing it will do will reduce the, the carrier base because

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the smaller carriers, especially those operating spot, can't operate long.

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'Cause you think about it, they're paying for their fuel now and they get paid for

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some surcharge 30, 60, 90 days later.

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So it becomes a cash flow issue.

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So that means they're gonna do more factoring, which means they make lower

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margins, which is gonna drive some of those carriers at the edge outta business.

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So higher price fuel has a disproportionate impact on smaller

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carriers than larger carriers.

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In fact, if you're a large carrier with really efficient equipment and most of

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your business is on a fuel surcharge program, you actually can make money off

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your fuel surcharge program because if the fuel surcharge program assumes six

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miles per gallon fuel efficiency, and you're at seven, then that differential,

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you're actually on the, on the good side of the fuel surcharge program.

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Okay.

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So everybody should be kind of keeping a close eye on your smaller carriers.

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Absolutely.

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So for rising prices in, in gas.

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That's huge tip there.

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One final question, which is, so a common kind of question.

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Is there something, if you were gonna recommend doing something

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or making a change, are there things that make the fastest

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improvement, the best, ROI, you know.

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How can I get money fastest or, or see success fastest I should say.

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For, from a shipper's perspective?

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Yeah, from a shipper's perspective.

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I think the real concern is locking up your capacity and

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being ready to weather the storm.

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'Cause more tariffs are coming.

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We're seeing the, you know, there's a lot of uncertainty right now.

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There, there's been a lot, but it's, it's increasing now and the market's tighter.

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As you get to equilibrium, the slightest change could have a big impact.

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When you have a lot of like last, go back 24 months, big impacts, you know, big

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changes wouldn't have much of an impact.

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There's so much excess capacity out there.

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It's tighter now.

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So little things can have big ripple effects.

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So I think the big concern now is not Saving every dime.

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It's more about, okay, will my carriers be there when the market gets

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tighter or if my demand shifts or if you know the fuel price increases.

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So I think it's more keeping your capacity secure, more than

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saving, doing anything for a penny.

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Hmm.

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Okay.

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And I have one final question.

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This one's just for me.

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I recently read an article that said that shippers are worried more, are worried

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less about speed than they once were.

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And, and are worried more about reliability and cost.

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Are you seeing that this is simply, I I was curious to hear what you thought.

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'Cause I read that, I think it was a article.

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Yeah, I think I, I, I think I saw that article.

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It's more about you know, everyone's saying that the way that Amazon's been

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conditioning us, you know, same week, same day, next day, now it's same day.

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I think it depends on the item that you're looking for.

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And so it's very dependent on the commodity and the industry.

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Speed still matters a lot in retail, right?

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For that and especially for higher value items speed's not as important

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for lower value things, right?

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It's a time value of money.

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And so I think it really depends on the industry you're in and that

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the things that you're shipping.

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But yeah, I think generally consumers, I think the article I

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read are willing to accept slower.

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We did a study up here at MIT that looked at seeing if, how willing consumers

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would be to have slower delivery, knowing that it would save a certain number

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of trees better for the environment.

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We found that they actually would be willing to do that.

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It's the green button experiment that we did up here.

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My colleague Dr. Velazquez, and so they found that some consumers are willing

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to accept lower, not just for lower cost but actually for, for other reasons.

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And so maybe there is a more, we're not as hung up on getting something the same day.

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I don't know.

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We'll see how that pans out.

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Yeah, that's really interesting.

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And I would just say for everyone, it's just nuanced.

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What is your industry?

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What are you shipping?

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Whatever, you know, who are your customers?

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Make some, do some tests and see.

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Like, like Chris said, maybe people would be willing to take it longer for

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saving a tree or for anything else.

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Yeah.

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Always test.

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Okay.

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We are so out of time, Chris, but do you have any final thoughts or advice

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for everyone hanging in there in this kind of crazy time of transportation

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and supply chain out there?

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I just get to know your carriers I think we're seeing a little bit

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of a shift, you know, the between brokerage asset and non-asset, you

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probably wanna shift a little more to more asset based at this point.

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Just because they have more stability.

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They, they have assets that they can actually move.

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But don't go a hundred percent.

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So my big advice for you is to make sure you have the right balance in your

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portfolio of your carriers, that you have your transportation providers.

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Fantastic.

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And if they wanna get ahold of you or if they're interested

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in DAT, what, what can they do?

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They can reach out to me directly at my email caplice@mit.edu

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or chris.caplice@dat.com.

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Either way.

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Awesome.

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Great insight.

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Lots of benchmarks and data and all that good data that leads to

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good decisions we talked about.

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So.

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Alright, great talking with you, Lori.

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And we will see everyone next time.

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Take care.

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