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Sales Compensation with David Marshall | Interview
Episode 966th December 2022 • The State of Sales Enablement • FFWD Revenue
00:00:00 00:27:51

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Since sales reps are “coin-operated,” you can expect higher performance if you pay them more, right? Unfortunately, it’s not that easy... 

Our guest in this week's episode is an expert in sales compensation having owned this sales performance lever for one of the biggest telcos in Australia, before he moved on to found, scale, and sell a sales compensation SaaS platform. He'll share what motivates sales reps, the mindset required to design effective compensation plans, and which stakeholders to consider. Please welcome the CEO of SalesGrid, David Marshall. 

Here are some of the questions we attempted to tackle:

  • Is money really the primary motivator for sales reps from your experience?
  • What are the factors to consider when designing a compensation plan?
  • What makes a good comp plan? Is it simplicity or nuance?
  • For sales enablers who want to orchestrate the development of a better comp plan, what does the stakeholder environment typically look like? Who is in charge, who contributes, who executes?

Here are some of the resources referenced in this episode:

Connect with David Marshall on LinkedIn:

Connect with Felix Krueger on LinkedIn:

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The Building Blocks of Sales Enablement Learning Experience

If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience. To learn more visit

Webinar: 7 Steps to Maximizing Enablement's Business Impact

Some of the topics Mike Kunkle and Felix Krueger cover include: - Understand the maturity level of your sales enablement team - A simple framework that will help you identify current shortfalls - How to get more done with less by effectively managing stakeholders - An overview of the sales performance levers you should consider - How to formalize a plan that delivers results and helps you gain momentum fast If making a business impact with enablement is your priority going into 2023, visit to watch this webinar.