With so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals!

In this episode we’re exploring the key findings of the GWI Social: Behind the screens report 2023 and sharing our thoughts on how these can impact your business strategies. From the latest social media behavioural trends and favoured platforms, to the unique selling propositions of the major social channels, we offer insights and tips to help you make informed decisions that will elevate your brand’s digital presence.

Link to the GWI Social: Behind the Screens 2023 report