In this episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers.

After you identify WHO, WHAT, WHERE, WHEN, and WHY, it is time for HOW to develop your PITCH. Use all of that information to determine how to develop content that will reach, engage, and sell to more of your ideal customers.

Bonus Content: My Finger Lakes Wine Tasting Trips and Why Customer Service is Important