Retailers quietly deduct three to five percent of a brand's invoice for compliance mistakes that have nothing to do with the product itself: a label an inch out of place, a carton that breaks the routing guide, a shipping notice the retailer's scanner can't read. Across the US that's roughly $40 billion a year, and it comes off the top line, not the cost line. You made the product, you shipped it, and you simply don't get paid for part of it.

Rick Watson sits down with Elle Smyth, cofounder and CEO of RetailReady, and Art Nimbley, IT Director at Pierre Fabre USA, to work the chargeback problem from both sides. Ellie built an AI-native compliance platform that ingests the 399-page Walmart routing guide so warehouse operators don't have to memorize it. Art rolled it out during a 3PL switch and watched technical chargebacks fall to near zero on the very first order.

They get into what a routing guide actually is, why an ASN transmitted at 12:55 and 55 seconds still isn't always enough, how one Pierre Fabre employee was losing 40 hours a month building shipping notices by hand, and why Art keeps challenging billion-dollar retailers when he's convinced they're wrong. He's three for three so far. If you sell into retail and you've been writing off chargebacks as the cost of doing business, this conversation is worth your time.

The Watson Weekly interview is sponsored by Radial and Avalara.