Kasim: 00:00:11

And we're back with Lauren Petrulo.

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In today's conversation, we're going to

talk about all of the massively impactful,

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but actually very simple Instagram

strategies that you should be partaking in

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right now in order to Grow your business?

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Grow your followers?

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Everything?

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Everything in between.

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Take over the world.

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Take over the world.

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World domination.

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So the floor is yours, madam.

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Wow us.

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Okay.

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So this is something that we actively

do in our business and it's something

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that you can delegate to a VA.

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It's something that your social media

manager or social media intern could do.

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It's really foundational and pretty basic.

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A lot of people look at the vanity

numbers of their Instagram profiles or

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of their Tick Tock profiles and think.

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If it's not bigger, why not?

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And they're spending a lot of money in

paid ads to try to achieve the same goal

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that they could do in like a few hours a

week, I have called it potty time because

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you just need your Instagram app on your

phone and 20 minutes, which, depending on.

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What you ate.

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Yeah.

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Could justify potty time.

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But where I think a lot of brands will

spend too much time and overcomplicate

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a really simple process is they don't

want to go to basics and they want

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to say like, Oh, I'll spend the money

on these ads and this will work.

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But really foundationally, if you

know who your ideal customer profile

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is, if you know who your competitors

are and where people are going that

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aren't you, and you offer similar

content or value content ads to.

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Content they're interested in looking at,

whether it's financial education, real

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estate investment supplements, weight

loss, whatever industry you fit into.

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And you have value first content

on your profile and you want to

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get that in front of new people.

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You can just engaging with your

competitor's Instagram profile.

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So let's say that you're

buying this black shirt.

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I buy my shirt from cuts.

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Cuts.

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Okay.

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Let's say I am true classic and I want

to go after cuts, Instagram audience.

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I'm just going to literally ask

my VA or my social media manager.

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To spend 20 minutes, three times a day

going through cuts, Instagram profile.

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And a lot of people I've seen do this with

apps or they'll just follow anyone that

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cuts is following do the follow fallback,

all that jazz, but none of that's useful.

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What you want to do is look at

who is engaging in their comments.

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So you look at cuts, most recent post,

and then everyone that's engaged with

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cuts, most recent post is super active

already on Instagram and showing behaviors

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you want demonstrated on your profile.

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So as true classic, I'm going to go to

cuts, Instagram posts and start loving

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on everyone that's engaged on cuts.

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how do you do that without it

being so obvious that you're

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just poaching competitor traffic?

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Who cares?

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Okay.

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So you're full frontal Hey, true

classic is better than cuts.

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No.

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The first conversation is, so we will use

a highlight tool inside Google Chrome.

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So we'll track who we follow.

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So we'll follow the

people that are engaging.

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Hold on.

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That's a nugget unto itself.

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Tell us about the highlight tool.

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I didn't know this exists.

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Yeah.

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So we organize all of our

stuff with a Chrome extension.

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We highlight tools.

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So everyone that we're looking at.

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We'll highlight their name

and then it gets automatically

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added to a Google sheet.

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So we'll know if we're going to

follow unfollow them because we don't

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want to have like 20, 000 followers.

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So you follow them to have

the conversation and unfollow

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them when you're done.

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Yes.

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to get fishing We follow them

so that we get their attention

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because we're going to follow them.

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And they're like, Oh,

who's this notification?

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Who's this brand true classic?

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This is really interesting.

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Okay.

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I'm going to go creep.

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Oh, it's a brand.

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Okay.

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Understood.

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But then you keep liking their

stuff or like you start engaging

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in some of their posts briefly, or

even if at the laziest version you

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follow them, they see what you have.

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You have content about classic t shirts

or like t shirts that fit really well.

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And that's what you want

your feed to be full of.

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Yeah.

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Great.

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Why wouldn't I follow you if your

most recent content is great.

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Easy peasy.

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I'm already following other e

commerce brands similar to you.

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So much about That's already brilliant.

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Before you even engage with them to just

go to your competitors, look at who's

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engaging with their messaging and just

follow them very often I'll go check them

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out where they are and what's going on.

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And then I've.

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Raised my hand and said I'm interested

in this and so you're dragging them

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over to you, but then you engage.

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Yes, we'll engage Messenger

or on the no on their posts.

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We love on them the way we want them

to love on us But wait a minute.

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They're on a cuts.

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commented on the cuts post.

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Yeah, you're gonna

respond to their comments.

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that's rude Okay.

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That's what I was confused by.

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I was like, this is very bold, Lauren.

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No, we'll follow them.

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so you comment on something they posted.

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Yes.

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Yeah.

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They posted something where

you can actually see the shirt.

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Give value or something like, Oh my

gosh, that t shirt looks great on you.

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We don't want to be salesy because we

just want to be nice, love on them and

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let them know that we also have great

content they may be interested in.

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So maybe they have a inspirational quote

and just be like, Oh, that cuts deep.

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That's a really good one.

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Hashtag cuts.

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Yeah.

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But you're too classic.

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So it doesn't work.

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Yeah.

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Yeah.

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But to that capacity, like even at the

lazy part, you just follow the people

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that are already engaging because they're

accustomed to following e commerce brands.

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You'll have this spectrum of individuals

that don't want to engage with brands,

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your colleague, people, your watch

video, people, your people, but like

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people will follow and they'll use apps

that will follow all of cuts followers.

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And 98 percent of them are garbage.

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The only people I want from cuts are the

people that are actively engaging on cuts.

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Cause I want an actively

engagers on our profiles.

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That's so smart.

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And I love the idea that you're

tracking who you followed so

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you can unfollow them later.

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Yes.

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But we'll also then, so we

don't engage right away.

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If they follow back within three days,

then we'll go give them some love.

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And then depending on if they end

up starting a conversation with

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us, or then it becomes a sales

thing versus just a Instagram

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growth or Tik TOK growth strategy.

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Then we'll keep the follow.

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I need a CRM for this.

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How do you track all this?

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It's a Google sheet and a Google

Chrome extension called highlights.

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Highlights.

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Yes.

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Okay.

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We'll leave links to

highlights in the show notes.

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That's a great strategy.