21 strategies to grow your show’s audience
In this episode of Legit Podcast Pro, I’m taking off the lawyer hat and talking about growing your audience.
Hi, I’m Gordon Firemark, The Podcast Lawyer™ , and I help creatives and business people in the podcasting industry cover their legal bases and protect themselves and the things they create.
OK… you figured out how to get good sounding audio. You’ve figured out what kind of content you want to create, maybe how to get good guests…
But then there’s always that one question… it’s the elephant in the room: How can I grow my show’s audience?
Maybe you’re wanting greater reach because you’ve got an important message
Or you want to monetize, and (arguably) you need a bit audience to do that.
Or, you just want the good vibes that come from knowing lots of folks are listening to what you have to say.
But ultimately, you want more “earballs”
Well, I’ve wondered the same thing, and I went out and gathered up some of the ‘prevailing wisdom’ on the subject, and today we’re going to share 21 approaches.
But before we dive in, I just want to let you know that coming up in just a couple of weeks, I’ll again be hosting a free online workshop. It’s called Business & Legal Fundamentals for Podcast Growth & Profit. Inside this session, you’ll learn:
* The 3 prerequisites to truly professional results as a podcaster
* 4 essential components to a solid, professional, businesslike approach to podcasting (or any entrepreneurial activity)
* The 5 biggest mistakes podcasters make that hold them back from easy growth and success
* How to quickly and easily get your podcast's business and legal affairs in order, (without hiring expensive attorneys.)
Register online at http://event.podcastlaw.net.
00:00 - Start
00:14 - Intro Music
00:37 - Hi and Welcome
01:30 - You're invited to the workshop!
02:18 - 1. Consistency
02:47 - Focus on consistency of quality!
03:21 - 2. Promote it!
03:39 - 3. Collaborate
03:55 - 4. Optimize for discoverability
04:11 - 5. Engage with your listeners
04:34 - 6. Attend Podcasting events
05:31 - 7. Utilize Paid Advertising
05:46 - 8. Use SEO to optimize the podcast website
06:07 - 9. Create Sharable content
06:35 - 10. Offer Exclusive Content
07:06 - 11. Participate in online forums and groups
07:29 - 12. Utilize Guest Posting
07:41 - 13. Use email marketing
08:14 - 14. Offer referral incentives
08:30 - 15. Create a community
08:53 - 16. Collaborate with influencers.
09:15 - 17. Use Cross Promotion
09:33 - 18. Attend Live Events
10:13 - 19. Contests, Giveaways, Sweepstakes
10:38 - 20. Leverage podcast directories
10:58 - 21. Transcripts!
12:05 - Bonus - SHOUT FROM THE ROOFTOPS!
12:17 - It 's a sales process.
12:39 - Wrap and reminder about workshop
