We're going to cover it all today. We won't leave it there though. You will find lots of additional resources to accompany today's episode. Things like an Influencer Campaign Checklist, [00:02:00] an Influencer Scope of Work Checklist, a Getting Paid on Time Checklist, 50 upsells for your Influencer Campaign list.

All of those resources will be available for you through the show notes. So be sure to click through to them and grab all of these freebies to get you on the right track for your brand campaigns. So this is a really resource rich episode. Some sections we'll skip through because we've covered off them quite comprehensively in previous episodes, but we'll touch on the high points to make sure you're well and truly on the right track. So let's get started. Step number one is understanding the brief. We know how exciting it is when a brand pops up in your DM and says, Hey, Hey, we want to work with you.

So let's take a look at the steps. First of all is an obvious one, what content deliverables does the brand require? What do they want you to do? Is it a TikTok post? Is it an Instagram reel? Is it a combination of different social elements? Is it something different? Do they want you to appear on the stage and talk on a panel or write a blog post?

Will the brand be publishing content on any third party channels? Is there paid distribution of your content through the brand or third party channels? Is the brand asking for ownership rights of your content? What is the term of the campaign? Do any exclusivity provisions apply? Are the campaign messages clear?

Do you know what you need to write in your captions? Are you creating content for brand that's in a regulated industry such as pharmaceuticals or alcohol or gambling? Is content pre approval required? What are the objectives of that brand campaign? Is it click throughs? Is it sales? Is it downloads of a asset off a website?

So they're the headline items. If you need to learn more about it, check through to the show notes and we'll give you some further information on how you can build your skills there. Okay. What happens if a campaign brief hasn't been supplied? No worries. Simply go back to the brand with the following. Let them know that you're excited to work with them. Then ask them if they have a brief that you can review so that you can price the campaign deliverables and let them know if there isn't a brief. Perhaps they can let you know the campaign budgets or details around the deliverables required and that way you can work up your own quote.

So before you move into pricing your campaign, are there any ways that you can add value to the brand by adding extra deliverables to the campaign? Things like extra social content, newsletter inclusions, a link in bio, a blog post. There's lots of different ways that you can upsell a campaign to a brand.

Once you've gone through understanding the brief and the upsells, you know what you need to deliver. And we have a easy influencer campaign pricing framework that we've been using really successfully for brand campaigns. We also use it for TV and film casting, all other partnerships and collaborations, really.

It's tried and tested and it's summarized in three simple steps. Number one, evaluate the brand. What is the brand alignment to you and your audience? Is there any reputational risk associated with you working with the brand? And what is the brand value? Are you working with a super premium or established brand like Nike or Louis Vuitton?

What is the communication like with the brand? Are there any red flags in that? Early communication process. What is the quality of the content that you're required to produce? What is the complexity of the content that you're required to produce? Look at the brief and look at all of the deliverables.

Okay, moving on to step number five for this checklist. We're going to look at getting you paid on time. This is really important. You don't want to do all that hard work and not be paid properly. And there's some simple steps again that you need to follow to make sure you're getting paid on time.

And you want to do this before you start work on the campaign. Verify the company details. Who is the entity or what is the entity that is responsible for paying you? Verify that up front. Find out if it's, Jane Smith down at the corner store, or what is the correct company information? Is it a LLC or a proprietary limited company, an incorporated company?

Bigger agencies that you work with might have vendor onboarding requirements. That is, you're required to fill in a bunch of forms to get you into their payment systems. Ask if there's any vendor onboarding process that you need to go through. Especially if you are dealing with a large brand or an agency, this is really important.

So think about what the payment terms are that you negotiated. Email your invoice at each of those milestones or the one milestone that you've agreed. And make sure you follow up any overdue invoices quickly. Don't wait till they blow out to 30 days past due. Wait until they're three or four days past due and then send a gentle reminder.

Be professional and polite so you get paid on time. Moving into number six in your checklist. You want to prepare your influencer campaign scope of work. Your scope of work is your formal quote for the campaign deliverables.

For example, Campaign inclusions and exclusions. So think about things like, is the brand permitted to reuse your content? Is that reuse organic or paid? Are they required to supply you with any product for you to complete your work? All of the inclusions and exclusions that are relevant to that campaign will be included in that scope of work. And of course it will include your fee for your work. Episode six of the podcast provides a really comprehensive overview on how to prepare your influencer campaign scope of work. Plus there's a checklist for this [00:13:00] over on The Business of Influence website. So lots more learning resources around preparing your influencer campaign scope of work.

Number seven is campaign negotiation. We need to know how to manage a no from a brand and celebrate our yeses. So all of the steps that we've just spoken about in today's episode are part of the negotiation process. Once you've successfully negotiated campaign, you can move into the next step, which is campaign delivery.

If you've had bad communication with a brand, thank the brand anyway. Professionalism always comes first. So if you've got a no, send a thank you for the opportunity to be considered for the campaign and make a note to follow up with the brand in future to inquire about new opportunities. Number eight, campaign delivery.

You've got the yes, you've negotiated all the terms that you need to move ahead on the campaign, and no matter how big or small that campaign is, it deserves proper management. So use a system that enables you to record all of the key information and dates for your campaign. Things like when is the draft content due?

For example, when the campaign starts and ends as is relevant to you. The payment dates. When are you getting paid? And any brand follow up dates. So, if you need to follow up the brand post campaign, but also in the future, make a note of when you can go back to the brand and follow them up for more work.

Now let's wrap it all up with the post campaign actions. Make sure you've completed all of the deliverables for your campaign. You've published your content, you've done any reporting, you've been paid for your work. What you want to do is then email the brand representative and thank them for the opportunity to work on the campaign.

If you don't need to share any reporting as part of your campaign deliverables, still take this opportunity to include some positive feedback, some comments that you've copied and pasted from your content or insights from the content, so some great shares or posts or saves, whatever it is, and include this in the follow up email to the brand representative and ask them to keep you in mind for future opportunities.

And finally, regularly engage with the content on the brand's own channels so you continue to remain visible to them. So we've covered off nine key steps for you to take and create your influencer campaign checklist.