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The Importance of Your Intent - Jack Wilson
Episode 320th May 2020 • Sell By Being Human • Alex Smith
00:00:00 00:42:39

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Brief summary of show:

Jack Wilson was such a pleasure to talk to. He is a Director of Franchise Development for Cinch IT. He coaches sales reps and helps franchise owners grow their businesses. There are so many quick bites of advice that Jack gives here that can universally apply to anyone in business and he defines what true human focused sales is all about.

Jack is our first B2B sales pro and while his career defines him as in sales, he most certainly isn't doing what "most sales people" do. Anyone can learn from this one.

We talk a lot about the importance of self reflection on your intent with others. Are you driven by your needs and agenda or theirs? There's so much power in developing a "themselves" strategy. Being curious enough to understand what someone else wants so well that your role is only to empower them to do it for themselves not for you. You don't force, push, or try to help or change them. You help them, help themselves.

Key Takeaways by Time! (FFWD if you need, it's cool and busy humans do it)

  • Definition of sales people. What do "most sales people" do and how are they like "non-sales" people (3:03)
  • Why our intentions are so important. Defining what our true intentions should be in sales and how to better align that with individuals (17:14)
  • The cumulative effect of doing what you say. How that strengthens your relationships (19:55)
  • What can non-sales people do when they need to sell something at work? Replace the word sales with help. Approaching others with a help always mindset.

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