Ep. 125: Starting a New Business / Building a Brand

Artwork for podcast The Lash Business Lounge

Episode 125 • 17th January 2025 • The Lash Business Lounge • Lauren Lappin

00:00:00 00:45:59

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In this week's episode Lauren discusses the steps she's taken to help build her and her husband Owen's new Landscaping Business. This episode focusses on getting the Marketing, Promotional and Communication Assets right from the outset, and how it sets you up to succeed in the long-term, regardless of industry.

Finding the right business Name. (04:00)
Go Big or Go Home! (plus using ChatGPT to brainstorm potential names). (12:00)
Registering your business name, and domain names. (13:30)
Get a professional email address. (17:50)
Finding the perfect logo. (using Design Crowd). (18:45)
Sourcing options for the Formscape Outdoor Solutions logo. (24:15)
Instagram and Facebook Accounts. (plus using Facebook Groups to get Clients). (30:45)
Optimising domain names and email addresses for memorability and ease-of-use. (34:00)
Get a dedicated business phone. (37:30)
Using AI to help write blogs for the Formscape website. (40:00)