Have you ever been let down, disappointed, frustrated that things take so long and wondered if it’s just you, this is your episode.

In this episode, I’m asking the question “ Is patience still a virtue in the digital business world?” and talking about learning to be more resilient and play the long game is essential not only in podcasting but also in life and business. We will finally be wrapping up the 7 Deadly Sins of Podcasting series. So hurry up… let’s get on with the show!

Want my new framework for going from zero to hero with podcast guesting? You can download it for FREE right here: The Complete Superstar Podcast Guest Framework

Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn every Wednesday and click here to get direct access a day earlier, plus my free Podcast Guest Pre-Going Live checklist as well as articles and show updates every week.

You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group 

There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.

Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

Mentioned in this episode:

Podfluence Weekly

Join us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

Have you ever been let down, disappointed, frustrated that things take

so long and wondering if it's just you?

If so, this is your episode.

This is Podfluence, the show that helps you to grow your

influence and income with podcasts.

My name is John Ball and my mission is to help you, the self-employed

business coach, to grow your influence and income so that you can have a

continuously thriving coaching business.

That said, if you are a service-based solopreneur, this content can help you.

In this episode, I'm asking the question, is patience still a virtue

in the digital business world?

And I'll be talking about why or learning to be more resilient and playing the

long game are essential not only in podcasting, but also in life and business.

We will finally be wrapping up the seven deadly sins of podcasting series.

So hurry up, let's get on with the show.

And if you have your device in your hand right now, do me a quick

favor and click the plus button on Apple Podcast or Spotify.

Whatever you have to press to subscribe on your preferred listening platform

so that you can get the weekly updates of Podfluence as they drop.

So pop in your EarPods.

Let's start the show.

Hey, coach, are you playing the long game in your professional life?

What I mean by that is are you thinking long term or short term?

One of the things that often sinks professional aspirations really quick

is the realization that things nearly always take longer than we think

they will sometimes much longer.

Your beautiful vision of success can rapidly come undone when

faced with real world challenges.

This is perhaps one reason why so many people don't ever get past the idea

stage, and even if they do, they often fall at the first hurdle when trying

to bring their plans into fruition.

There genuinely are people who think that if the stars don't fully align and their

path to their goal isn't simple and stress free, then it just wasn't meant to be.

I know this because I've encountered this mindset many times in my

years of coaching, and I also know that I used to think that way too.

It's a very poor justification for quitting that excuses us from

needing to make any real effort.

Perhaps I shouldn't be too hard on myself and others about this.

After all, we've been conditioned to want instant gratification to

get what we want when we want it.

Most of us no longer really consider patience to be much of a virtue,

and yet, I would say for myself at least, that so much of life is

about learning lessons of patience.

I like the way that my friend and mentor T Harv Eker puts it.

You can have everything you want, but you can't have it all at once.

This is the last of my seven deadly sins of podcasting series.

Number seven is, Impatience

if you've been following the series.

Number one was gluttony and self-indulgence.

Number two was selfishness.

Number three was ignorance or lack of awareness.

Number four was vanity.

Number five was inconsistency or unreliability.

Number six was unpreparedness, and number seven is impatience.

If you want to recap the whole series, I will club them all

together into a Captivate playlist.

If you go to the show's homepage with Captivate, you'll be

able to find grouped episode.

If you want to find the written articles group together, you can find those

through the Podfluence a weekly LinkedIn newsletter, which again, you'll find In.

The show impatience in podcasting is a fast road to quitting.

It's just not an industry for the impatient.

I can remember when I first got started and back when it was just a project for

me rather than a part of my business.

I heard Tim Ferriss on his podcast mention that anyone who gets into podcasting to

make money is getting into it for the wrong reasons and probably won't last.

I do think there are exceptions to this, but for the most part is true.

The exceptions are too few and far between to be worth spending much time on.

After spending about eight months talking daily with many aspiring new and

experienced podcasters, I can tell you that the vast majority of podcast creators

are struggling to get listeners even after two to three or even more years of output.

Many new podcasters think realistically that they're gonna go

from zero to Joe Rogan overnight.

You probably have better odds of success from buying a lottery ticket.

Shows with corporate or political funding can certainly grow quickly, especially

those that pander to more populist views.

Shows with celebrities can grow very quickly too.

That said, they still need to be good if they're to have any chance of long-term

listener retention and long-term success.

Getting onto the Apple Podcast's new and noteworthy list does not guarantee

podcast success, and people like Neal Veglio have shown it's a system that

can be and often is easily gamed.

Neil is gonna be a guest on the next episode of Podfluence.

My personal preference is towards indie podcasting and podcasters,

but I do still enjoy some mainstream entertainment shows with celebrities.

One good example of this being French and Saunders Titting

about podcast absolutely love it.

It would also be true to say that podcast guesting is not

a quickfire solution either.

It doesn't work like an ad campaign where you would expect to see an almost

instantaneous flow of traffic or sales once your ad is launched, provided

it's working correctly, it's often a slow burn with a few initial spikes.

Many people in their haste to create success and become known through

podcasting, take the root of trying to get on as many shows as possible to be

able to evangelize their own agenda.

In my opinion, that is not the best way to do it,

even the quantity over quality approach would take time to have any effect.

And in my experience and the experience of feedback I hear from

other people, it doesn't do much.

The only shows that I've ever personally found to really move the needle for

me professionally in terms of getting people registered for my lead magnet and

increasing my list size have been the ones who have their target audience dialed in

and are already serving them well, and it doesn't need to be a massive audience.

If you go on a hundred or more of the wrong shows with the wrong audiences,

with podcasters who don't really know what they're doing and are not effectively

promoting their shows, what kind of results should you expect to get?

The chances are you don't even know that that's what's going on

when you are being interviewed.

The concept of getting more benefit by going on fewer podcasts seems initially

paradoxical, but it isn't at once you add that element of strategic podcast

pitching, going on one decent show with the right kind of audience, the right

related themes and a well-established host, but someone who you like and who

you get along with is going to do much more for you professionally than going

on a hundred or more random shows.

And it still won't transform your business overnight if you don't have all of your

business elements dialed incorrectly.

In fact, if you don't have that, it's not gonna help you much.

. And what do I mean by business elements?

I'm talking about things like your lead magnet, your offer, knowing

clearly what you talk about, having a framework and many other things.

I'll come back to this a bit later as well.

I was speaking at a virtual event a few years back and there was a very

well-known speaker and podcaster who heard me speaking at the event, and she loved

what I said, and in fact, she loved the whole presentation style so much that

she reached out to me like pretty much as soon as I had come off the stage speaking,

she offered me an appearance on her podcast and even a job with her company.

That's amazing, right?

As you can imagine, this was super exciting for me at the time

when I was looking for exactly those kinds of opportunities.

I hate to say it, and I'm not gonna name the celebrity here.

Some of you may or may not know her, but even after multiple

attempts of follow up with her, none of those things came to pass.

Now, she did eventually throw me a bone with free access to one of

her courses, but, well, I shared the story because these kinds

of things happen in podcasting.

People get the impression that your show's gonna take off because a famous guest

agrees to come on, or there are shows that agree to have you on as a guest and

then never actually broadcast the episode.

If you're not prepared for those setbacks and let downs, you're going

to lose heart and probably fairly quickly and maybe even quit altogether.

However, I don't want you to quit, especially if it's just

because things are sometimes harder than you'd like them to be.

the long game of professional promotions through podcast is only gonna pay off for

those who are prepared to keep pushing on when it's taking too long, to keep

trying to get on bigger shows and who keep working on improving their personal

presentation skills as they do so.

I've been working on something a bit special recently, and it was

inspired by the guys at the email marketing podcast, Rob & Kennedy.

I do recommend checking them out.

They're really cool.

I love their show as well.

They're a lot of fun.

But what I've created is called the Complete Superstar Podcast Guest

Framework, and it contains all of the elements that you need at every stage of

your podcast guesting career to maximize your influence, impact, and income.

You'll even find all the personal presentation qualities that

you need to work on in order to become a superstar guest and a

few download bonuses thrown in.

And you can get that absolutely free from the link in the show notes.

If you want some extra Podfluence in your week and you're not already

subscribed to the Podfluence Weekly newsletter, you can subscribe on

LinkedIn from the link in the show notes.

You'll get those updates every Wednesday.

If you'd like to get that update earlier on Tuesday instead of Wednesday,

and get the additional bonus of my Pre going Live remote podcast guest

checklist, then use the link in the show notes to subscribe directly to

the newsletter through convert kit.

It won't cost you a thing, and you'll get all the Podfluence information

earlier than everybody else.

I'm gonna start releasing some bonus episodes of the show as well, that were

recorded before I decided to rebrand and niche down the scope of the show.

I think there's still valuable chats for those who are interested.

Have some topics still around influence and persuasion

around New tropics and more.

So do look out for those coming very soon.

The next official episode of Podfluence is going to be with a podcasting,

coaching some something of an agent Provocateur Neal Veglio, which was so

much fun to record, and a very cool chat about the world of podcasting and the

professional value of being in podcasting.

Definitely worth tuning in for that.

That's all for me for this week.

Wherever you're going, whatever you're doing, have an amazing rest of your day.