People are listening to your podcast, but they’re not becoming clients. So where’s the disconnect?

Before you decide you need more downloads, look at how your podcast connects to your business. In this episode of Podcast That Pays, I’m walking through three common gaps that keep a podcast from converting:

• Your episodes teach useful stuff, but never connect it to your offer.
• Your message changes so often that listeners can’t tell what problem you solve.
• Your call to action is missing, vague, or different every week.

You don’t have to turn every episode into a sales pitch. You do need to make it clear what you help people do and where they should go next.

Your action step: Add one intentional call to action to your next episode. Connect the topic you just taught to the next step you want listeners to take.

Have a question about making your podcast work for your business? Join me in the Podcast Launch Bestie Skool community

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

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Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production