Understanding market channels and how these relate to product development is crucial in determining a route-to-market strategy, but how many businesses would think about starting at the very end of the supply chain?

Recorded live at Vitafoods Europe 2018, Debbie Wildrick, Chief Strategy Officer, Metabrandcorp, joins us to explain everything you need to focus on at the consumer end of the chain and debate the future of retail. If your company is looking at producing cold brew coffees, this is the podcast for you as Debbie details every step required in the ideal route-to-market strategy.