David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI.

Talking points include:

How would you summarise the way that AI is transforming content marketing?

Why diversify your content strategy with video?

Why did you mention TikTok first?

What does a good TikTok SEO strategy look like?

Why does this fit into the customer journey?

What other video platforms do you recommend?

How do you measure the impact of a video SEO strategy?

How do you think that this will continue to evolve over the coming year?