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Mindfulness and Authenticity For Business Growth with Katharine Chestnut
Episode 353 • 22nd October 2024 • Course Building Secrets® Podcast • Tara Bryan
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In this episode of Course Building Secrets®, Tara Bryan welcomes Katharine Chestnut, a former corporate marketing strategist turned mindfulness and meditation teacher. Katharine shares her incredible journey from the fast-paced world of Fortune 100 companies to building a mindfulness-centered business that prioritizes authenticity, balance, and impact.

Katharine opens up about how she transitioned out of corporate life and scaled her business while staying true to her values. She reveals how she used mindfulness and journaling to guide her business decisions and discusses the key strategies she used to grow her business without burning out.

If you're an entrepreneur or business owner struggling to find balance between growth and authenticity, this episode is packed with insights on how to build a sustainable business that feels aligned with your purpose.

Resources Mentioned:

  • Books by Katharine Chestnut: https://katharinechestnut.com/product-category/books/
  • Insight Timer App: https://insighttimer.com/

Connect with Katharine Chestnut:

  • Website: https://katharinechestnut.com/
  • Instagram: https://www.instagram.com/katharine.chestnut/
  • LinkedIn: https://www.linkedin.com/company/the-lnal-life-dba-katharine-chestnut/

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If you enjoyed this episode, don’t forget to subscribe to the Course Building Secrets® podcast and leave a review! Your support helps us continue bringing you valuable content to scale your online business.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Transcripts

Speaker:

Hey everybody, it's Tara Bryan

and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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is based on your ability to deliver

a consistent experience and guide

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them on the fastest path to results.

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This podcast will give you practical

real life tips that you can use today

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to build your online experiences that

get results and create raving fans.

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Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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If you're looking to uncover your million

dollar framework, package it and use

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it to scale, you're in the right place.

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Let's dive in.

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Transcribed

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Tara Bryan: episode of the

Course Building Secrets Podcast.

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I am thrilled that you're here.

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I want to introduce you to Katharine

Chestnut today from mindfulness

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and meditation, which I am so

excited about hearing about today.

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So welcome Katharine to the show.

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So happy to have you with us today to

get us started, just give us a little bit

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about who you are and what you're about.

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Katharine Chestnut:

Thank you for having me.

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And I'm going to tell you that I did not.

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I did not start on, I did

not start in this place.

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Absolutely not.

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Actually, I spent.

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30 years doing strategic marketing

for Fortune 100 companies.

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And that was very much who I was when

I was younger and very much about

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my job and very focused on that.

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And over the years, I had dabbled

with things here and there gone

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to weekend workshops to try and

figure out who I was and what my

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purpose was and things like that.

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And over time I mean, I did

that for 30 years and about 12

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years ago, I said, I'm done.

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I'm done being gone 60

percent of the time.

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Don't get me wrong.

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I like traveling, but not that much.

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And I said, I'm done.

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I'm not doing that anymore.

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And I started doing more.

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I had become a behavioral,

behavioral kinesiologist.

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Five years before that and I started

even doing more personal work for

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myself I started another business, which

I'm currently sitting in right now.

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I started a coworking space,

but I spent more time.

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But while I was doing that, I

started going back to some things

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that I had learned previously

and some things I hadn't been

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successful at, like meditation.

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And I finally figured out how it

would work for me and loved it and

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eventually became a meditation teacher.

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And I've been a public speaker

for, 30 some odd years.

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And so now I've transitioned from

speaking about marketing to speaking

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about mindfulness and meditation.

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Tara Bryan: Mm-Hmm.

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. Oh, okay.

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So many things that is such a great story.

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I love it.

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So I didn't know that I was also

like a corporate dropout, right?

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Like had years of corporate experience.

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I took a different route, but

that same thing where I was

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like, I'm ready to be done.

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I'm ready to move on and

do something different.

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And I think that that's such a common

journey is you sort of spend the first

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couple of years trying to figure out

what do you, what, what is life like

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when you're not in corporate America and

you, and you want to do your own thing.

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And what does that look like?

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And kind of dabbling and,

and lots of different things.

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And so so I love that part of your story,

because I think it's, it's something

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that our listeners, you know, tend to go

through is like, how, you know, how do

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you find that thing after, afterwards?

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So tell me just a little bit about,

like, I, I love all the things you just

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mentioned, like, you tried all these

things and then you sort of landed on You

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know, it sounds like you still do a lot

of things, but landed on sort of the core

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business that you wanted to move forward.

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And then, and then there's got to be this

sort of strategic marketing part of you

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that, that is the part that's driving

your business because you can't help it.

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Right.

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And so, okay, so there's lots of different

directions that, that we could go into.

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I'm super curious first for our

audiences who may not know this

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is what, tell us what behavioral

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Katharine Chestnut: kinesiology.

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Tara Bryan: Tell us what that is.

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And and a little bit about

kind of what that looks like.

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Katharine Chestnut: So I was introduced

to this absolutely wonderful, wonderful

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woman, 20 some odd years ago, who.

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Like me did a lot of things.

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And like both of us had been super

corporate, she was like a million

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dollar real estate sales person,

you know, million dollar sales and

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things like that for years and years.

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And, you know, it almost killed

her and she stepped back and she

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started looking for her own purpose.

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Her name was Sue Meyers.

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She's since passed away,

but I was introduced to her.

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I had a friend who said, you

need to come to this workshop.

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I'm like, ah, another workshop.

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How is that going to help me?

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And I went and she was amazing.

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She taught me all these great things.

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One of which she practiced Behavioral

kinesiology, which if you know what

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kinesiology is, it's about listening

to the body and doing muscle testing.

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And, and looking for the things

that are positive and negatively

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impacting you through your body.

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'cause your body knows and you'll find

that there is I have a very healthy dose

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of pragmatism in me, but I also have

a very healthy dose of woowoo in me.

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Tara Bryan: So they go back and forth.

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Yeah.

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Yeah a lot.

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Katharine Chestnut: I'll go, I'll

go back and forth between the two.

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It, and if I can't see it actually

working for me, I'm very suspect of it.

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So Sue used this practice of

behavioral kinesiology to test for

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what was going on and what was true.

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and over a number of years, I

went back to workshops with her

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and I got certified doing that.

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I really only mostly practice for myself

right now, but it is basically essentially

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when I'm unsure about something.

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I will get I will meditate.

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I'll do some breath work.

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I'll get very grounded and then

I'll do muscle testing and I'll ask

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very simple yes and no questions of

myself and testing that and saying,

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is this, is this the direction?

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Do I need to do this or I should do

this or I will do this and test for it.

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And I sometimes I get no's and sometimes

I get yes's and I will do it until

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I get the information that I need.

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And I don't want to say the information

that I want or I think I want, because

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sometimes that's not where it takes me.

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Tara Bryan: Interesting.

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Okay.

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That's so fascinating.

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I love that.

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Okay.

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Like, we could talk about that all

day, but I will move us forward.

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So, all right.

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So, so tell us how, So now that you have

sort of grounded yourself in like you,

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this is the business that you are going

to lead with or that you're building.

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How, how did you go about doing that?

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Like, what were the steps

that you took to do that?

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So for our listeners who are sort of

starting, you know, like just making

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that transition and dabbling in a bunch

of different things, like, what did it

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look like when you started and you sort

of said, all right, this is my expertise

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and I'm going to move it forward.

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Katharine Chestnut: It started off

with me wanting to write a book,

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essentially and it was a book about the

way of journaling, mindful journaling,

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that Sue taught me over 20 years ago.

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And I had been thinking about it

for 17 years and I hit this point

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where I was like, if I don't do

this now, when am I going to do it?

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Tara Bryan: Right.

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Katharine Chestnut: And I

just wanted to get that.

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I just like, I just want

to get that book out there.

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I need to share this because I know so

many other people can benefit from it.

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And not just me because I

find a lot of benefit from it.

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So I wrote the book.

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And in the process of writing the

book, because I'm this marketing

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person and I can't seem to do anything

in halves, I, I created a brand.

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I created, you know, a look and

a feel and brand guidelines.

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I was like, well, I need a website.

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If I'm going to be an author.

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So I built a website and then I was

like, well, I should have things that

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are supporting that book and And a

couple years before that, I had started

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publishing meditations on Inside Timer.

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And I said, so this mindful journaling

and meditation and other things

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that I do all support mindfulness.

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Yes.

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Because I can't do anything in halves.

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So, you know, I, I decided

to publish meditations.

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And to write a book.

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That was how I started.

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And then it just kept going from there.

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And I was like, I love this.

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I want to do more of this.

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So I have written five books now in,

I guess it's been three years and I

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have over 50 meditations and I have

Mindfulness Membership and yeah.

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Tara Bryan: So, all right.

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So talk, talk to me about sort

of the result of that, right?

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So, and that's common, but, and sometimes

people try and do that and then they try

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and do all the things and they get so

overwhelmed that they don't do anything.

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Right.

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So, You are unique in the fact that you

could actually execute on all of that.

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That probably was your

like corporate side of you.

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That was like, we're going

to just get this done.

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Right.

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So tell me about how that happened.

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How did you match that with like

getting customers and marketing what you

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were doing with the creation process?

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And then did it snowball because people

were asking for it or it snowballed

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because you were just so excited

and passionate about what you were

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creating that you put it out there and

then people started going into it and

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then that act like you accidentally

almost built yourself a business

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based on what you were excited about.

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So tell me a little bit

about how that happened.

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Katharine Chestnut: People were

not clamoring to get my book.

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I felt very powerfully driven.

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And, and this is one of the things that,

that we talked about, is being authentic.

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Right.

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And feeling, I knew this

was my next purpose.

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I knew I not once did I waver from, I

know this is what I need to do next.

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I just have to figure out how to support

it and sustain it so that I can help

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people and what is it that they need?

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So of course, what's the first thing I do?

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I wrote a business plan.

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Because that's my corporate

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side.

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Writing a business plan,

writing a marketing plan,

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figuring out how to execute it.

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Now, I am smart enough to know, that

there are things that I am not great

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at, like building a website . No, I

hired somebody to build a website.

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And in fact, I have a member in my

coworking space who does that, who has

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built five websites for me over the years.

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Very reasonably too.

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So hire somebody to do that.

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Do the research to figure out what's

the best way to market my book.

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You know, go find the tools to

help me make sure that I'm using

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the right keywords on Amazon

so that my book gets seen.

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So those tools, hiring somebody

to help me with social media.

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Yes, I write the business plan, the

marketing plan, the content plan, and

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how the products are going to roll out.

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And then I give that stuff to somebody.

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And I say, here's what's

coming down the pipe.

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I need you to go create for that.

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Now, not everybody has the ability to

hire somebody and I totally get that.

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And I also get that I have a bad

habit of wanting to figure out

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how to do things myself before

I give them to somebody else.

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But I'm, I also know that I can't do

everything and I'm happy to pay somebody

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who knows their business better than me.

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Tara Bryan: Yep.

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Well, and I think that that's such a great

lesson too, is that so many people just

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try and do all the things all the time.

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And then you end up, you know, you,

you, you leave corporate cause you're

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burnt out and then you try this and then

you're burnt out and then you move to

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the next thing and you're burnt out.

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It's like, well, wait a minute,

like something has to change.

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Right.

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So that's, that's a great lesson to

share with everyone that, you know,

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do you need to own the business,

you need to own the strategy.

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But you can hand off the

implementation to other people as

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you're, as you're going through it.

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So yeah, that's awesome.

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So, so talk to us a little bit

about like, so what happened?

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So you got the book out there, which

I, which I love, by the way, that

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you are saying like you had such

a passion and drive to get this

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out of your head and into a format

that other people could consume.

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And I think that that's such

the, the experts way, right.

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Is just, it like, won't go away.

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That idea, so if you are listening

and you have that thing that just will

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not leave you as much as you try and

like I'm not gonna do this, right?

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Then that's a really big key that you

need to get that out into the world.

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And, and at that point, like, you

don't even care if you sell it, right?

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Because you're just like, I have

just got to get it out of my head.

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It is a passion.

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It is, it is something that

needs to get out in the universe.

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And there's that sort of, you know,

kind of bigger picture of, like,

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this has to just get out there.

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And that's, that sounds like that's

what was driving you to get started.

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And then it was.

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The next question was, great, how

can I make money doing this because

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I'm spending my time doing it, right?

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That's probably like, that

was sort of how it happened.

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Katharine Chestnut: Fortunately I

had been publishing on Insight Timer

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for a couple of years at that point.

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And I was making some, and I'm

not going to say a lot, I was

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making some money doing that.

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And I was making, Money here in

the coworking space to be able to

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support my, my offer, my offer.

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Habit . Yeah.

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But, but the point is, is that I

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was listening to my, and people talk

about intuition, and that's what was

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coming up for me just now when you

were saying, if it's stuck in your head

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and you, it won't go away like that

is, your intuition telling you this

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is something that you need to, to do

or share or whatever it happens to be?

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So I've tried a number of things.

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I've had a couple coaches.

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The most recent one was

the most helpful and.

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Helping me to figure out what's the

best way for me to market and it,

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it all kind of fits together too.

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At first I wasn't a hundred percent

sure how that worked, like the

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meditations and the books and the,

but it all kind of dovetailed together

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and it wasn't, you know, In fact, I

actually go away for a long weekend.

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I just did it over Labor Day weekend

with a girlfriend and she has side, you

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know, business like me and we go away.

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We get away from everybody.

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We rent an Airbnb and all we

do for three days is plan.

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And that's all we did was plan,

you know, looking at big picture.

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What do I want to have

happen in:

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And where do I want to go from here?

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And, and then backing into that, what

do I have to do for that to happen?

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This is still different than the

corporate stuff that I used to do.

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It's for me instead of somebody else.

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Tara Bryan: Yeah, yeah, which makes

it, you know, obviously more fulfilling

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because it's your, your project, your

baby as you're moving it forward.

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So that's great.

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And, and like, I love the fact that

you even just go and have kind of

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a planning retreat, because I think

that that's another huge thing that.

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You have to save space for

you to be able to plan.

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And so that's awesome.

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Okay.

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So tell me about like, so the, the,

you have a membership and other assets

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that you have, is it around the book?

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So people can you know, collaborate

together, together, or do

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you have like more materials?

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Like what, what do you have

going on in your membership?

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Katharine Chestnut: Good question.

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It started with the meditations

and then the original book, but

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then as things started happening, I

realized it's, it's bigger than that.

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It's not just about the book, which

is about mindful journaling, and

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it's not just about meditation.

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It's about,

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it's about finding that work Life Mesh.

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and I say mesh as opposed

to balance, right?

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It's, it's really integration of work

and life and taking care of ourselves.

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And I'm not talking about

manicures and bubble baths, right?

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Like self care, like it's, it's sure.

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Those things are great.

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And I'm not saying that they're there,

they don't have a place, but it's about

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taking care of what's in our heart.

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Giving ourselves that heartfelt

space, which when I started,

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things started coming together.

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I'm like, it all comes back to being

mindful and practicing mindfulness,

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but then mindfulness can be practiced

in a million different ways.

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And so when I was conceiving of the

membership, it was about having, I do

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challenges that last 10 days and there's

always a central theme around them.

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Like I have one coming up that's

about breath, 10 different

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ways to practice breath work.

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I did one last year for the holidays.

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The 12 days of mindfulness, which

I'm gonna do again this year.

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Some of them are about journaling,

some of them are about meditation.

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So there's the challenges which

people can get off as one-offs.

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There, but the membership

also has a weekly inspiration.

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And this was another thing we were

talking about being authentic.

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And when I first started recording the

videos for the members for the weekly

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inspiration, I would come in, I would

put my makeup on, I would get, you

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know, I'm get all dutied up right now.

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I just, I, you know, I

got my baseball hat on.

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I got no makeup on.

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I'm like, Hey y'all, this is who I am.

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And I know you appreciate seeing just

me being me, being authentic in that

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membership, and there's also a Slack,

a private Slack community where people

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can connect, they can connect with me.

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Just being real and authentic.

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And like, what am I

dealing with right now?

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I just started offering coaching as well.

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So people can check in and say,

I'm really struggling with this at

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work, which I'm going to empathize

with because I used to do that too.

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Tara Bryan: Yeah.

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It's like, you've had a

full circle moment, right?

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Where it's like the, you, you were in

corporate and You got to that place where

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you're like, I have no work life balance.

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I am like, I'm, I am not doing what

I need to do to take care of myself.

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And so you've been able then to

establish that as your authority, your

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expertise, create a business around

it so that you can then help the

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people who are like you, who need you.

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And that's how you are

building what you're building.

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To help those people.

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So are your customers corporate,

primarily corporate employees?

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Katharine Chestnut: I would say

they're typically successful,

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driven, ambitious women who will

dive in head first, like, like me.

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And, and I'm no different now, but what's

different is the mindfulness things that

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work for me and sometimes they change.

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And that's also the important thing,

is to meet people where they're at and

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say, look, there's a lot of different

things, that might work for you, let's

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try them on and see what works best, to

help you have some connection to your

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heart instead of, I like to say, I spent

the first 40 years of my life in my head.

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Tara Bryan: Yeah, for sure.

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For sure.

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So that's, so that's great.

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Like that's, that's a really awesome sort

of expertise journey that you've been able

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to go on, gain the skills, the experience,

and and the techniques to be able to then

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go back and kind of help yourself, you

know, help yourself from when you were

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going through that struggle on your own.

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So what are your plans as you move

forward to inviting more members and

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having more of a, you know, kind of

a scaled experience in your business?

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Katharine Chestnut: Well, like I said,

I just started offering coaching.

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I've been doing group coaching once

a month with members are welcome to

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come together into a group session.

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Scale for right now is I want to grow the

membership so that there's more people

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who are helping each other and then and,

and more meditations that the members are

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telling me that they need, because when

I first started creating meditations,

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I was writing them for myself.

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I had come out of a narcissistically

abusive marriage of 11 years, and I was

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looking for content to help me with that.

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Wasn't finding it.

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So I started creating it.

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And so when I create stuff now,

when I create new content, it's

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things that a member has said to

me, like, I'm struggling with this.

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Or they just say, This is

happening and something will

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click in my head and my heart.

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And I'll say, I need to do something

that addresses that particular need.

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And that's where that authenticity

comes into play because we're listening,

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we're hearing and feeling, Oh, okay.

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That's what somebody needs right now.

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And even if it's just

one person, I don't care.

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I know that somebody's going to need that.

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Tara Bryan: Well, and that's such

a good lesson too, is like, you're,

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you're creating something for one

person and you know, that kind of

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in the back of your head, it's going

to, you know, impact so many people.

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But if you, if you try and create

for all the people, then you don't

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actually hit that one person.

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Right.

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So I think that's a really a really

important lesson for people who are

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listening to is, I love that you

just said that, like, you just, if

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somebody has a need, you're creating

it and, and the outcome is that it's

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going to help a lot of other people.

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Ideally it helps that person.

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Katharine Chestnut: When I'm recording,

I visualize that person in front of me.

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Like I'm talking to that person.

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Tara Bryan: That's powerful.

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It makes a huge difference for people.

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I did the same thing when I, when

I recorded the book for Audible.

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I felt like I was talking to my friend

and saying here, and just like we're

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having this conversation right now, just

talking to you is so much more real.

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And then the other

people who are listening,

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but that's how they connect.

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Yes.

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But it's very, very true.

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And I think, especially in an

online world, we we have a tendency

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to, you know, forget that we're

speaking to an actual person.

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And so that's such a powerful lesson,

I think, just to remember always like

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picture your person, your ideal, your

ideal avatar, or the person who's

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asked the question, like picture them

when you are creating whatever it is

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that you're creating, because that's,

that's when it makes the difference

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and people can feel it for sure.

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So awesome.

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Okay, cool.

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Give us one sort of tip

or kind of I don't know.

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One of the things that, that you

would say helped you the most.

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When you were going through

this process, like what is

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the, what is the, what is that?

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the women who are like me and you,

who just want it all to be done.

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And like, I want to be down this road and

I should have had this done and this done.

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And why am I not at this place yet?

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And this is something

that I say all the time.

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And in fact, I say it so much, I put it

on a key ring that I sell on my website.

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It says, this moment is right and perfect.

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I love that.

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Say that one more time.

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Katharine Chestnut: This

moment is right and perfect.

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Tara Bryan: That's awesome.

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Katharine Chestnut: Whatever is going on

is exactly right for me in this moment.

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Tara Bryan: And my friends,

you'll find that on the Insight

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Timer because I am sure that she

has that somewhere out there.

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That sounds like something that

like I just need to hear all the

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time, like in my ears all the time.

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So that's awesome.

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Rewind this and listen to

that again, everyone, because

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that is powerful right there.

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So that is a great Tip and

strategy to pay attention to.

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Awesome.

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So what what book or resource or tool

would you say that everybody needs

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to have in their office somewhere?

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Katharine Chestnut: Well, one get Insight

Timer because as far as I know, it's

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the only free meditation app out there.

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And I did, I listened to it for a

full year every day before I upgraded

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to the premium, which is only

six bucks a year, which is crazy.

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Nothing.

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Tara Bryan: Yeah.

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Katharine Chestnut: So that I use

it every day, multiple times a day.

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Even if I have to go escape to the ladies

room for five minutes to get away from

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whatever insanity is going on, I can come

out and be like, okay, what y'all got?

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Tara Bryan: Yeah.

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Yep, I'm ready.

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Yeah.

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Katharine Chestnut: And then the

second thing would be my, my OG book,

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which is called inner Affirmations.

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It's a small but mighty and it

will walk you through the process

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of how to do mindful journaling,

perhaps in a way that's different

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:

than you have done in the past.

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And it's not the kind of book that

you read and then you're done.

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Every chapter has an activity

to step you up to that process.

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It's not hard.

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I'm not going to say you

have to do it every day.

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Do it at the pace that works

for you, but I highly, highly

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recommend learning that process.

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Tara Bryan: Awesome.

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Very cool.

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Well, thank you so much for

being on the episode today.

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We appreciate all of your

stories and insights.

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And until next time,

everyone have a great day.

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