EPISODE OVERVIEW

Duration: Approximately 42 minutes

Best For: Trapped entrepreneurs who set a bigger target, start strong, then find themselves quietly drifting back to the level that feels safe

Key Outcome: You will understand why growth stalls even when you know exactly what to do, and how small consistent steps beat trying to change everything at once

You set the course for a bigger year. Weeks later you are back where you started, and you cannot explain how.

THE BOTTOM LINE

Jannik Claudi runs a business he built to be himself, not to fit someone else's mould. In this conversation he shares a picture that will stick with you. Imagine your business is a ship and you are the captain. You set a new course for a bigger goal. The thing is, most of your crew is below deck where you cannot see them, and some of them do not want to go where you are pointing. One is quietly planning to row back to the level that felt safe. That is not weakness. That is you, the trapped entrepreneur, running into the part of yourself that was built to keep you comfortable. Jannik works with owners to find what that hidden crew actually wants, then feed it the right way so it starts rowing with you instead of against you. One client sold his business and wanted to do ten things at once. He was doing none. They started with one gym session a week. By week eight or ten he was training four times, reading, walking hours a day, trading, all of it. That is the compounding effect of doing it the natural way, one step at a time.

WHY THIS EPISODE MATTERS TO YOU

You keep setting bigger goals and keep sliding back, and you blame discipline. This episode shows you the real reason, and it is not laziness.

If everything runs through you, part of the problem lives in your head, not your diary. Understanding that changes how you approach every plan you make from here.

Jannik's client went from doing nothing to a full, consistent routine by starting with one action a week. That is the escape from the all-or-nothing trap that keeps you frozen.

Keep pushing through change by sheer will and you will keep burning out at the same ceiling. This gives you a gentler way through.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The all-at-once approach is why your new plans collapse. Jannik makes clients do one small step a week on purpose, because a plan with a near-zero failure rate builds the momentum that a giant to-do list destroys.

When you set a bigger goal and everything suddenly goes sideways, that is your subconscious rowing back to safe. Name what the safe version of you is protecting and you can work with it instead of fighting it.

AI only gives you rubbish when you give it rubbish. Roy talks about doing 172 hours of his old work in a day, not by handing everything over, but by teaching the AI to think critically and working with it together, one small project at a time.

You are judging today's attempt on who you were a year ago. You are not that person now. Try the thing that failed before with the skills you have since gained and the output changes.

Everything that triggers you, the driver who cuts you off, the client who frustrates you, is a notification pointing inward. That is where the work is, and doing it makes you steadier as the person running everything.

GOLDEN QUOTES WORTH REMEMBERING

"Even if he's a dickhead, why do you let him change your reality?" - Jannik Claudi

"A trigger always leads inside." - Jannik Claudi

"If you pour love inside the right way, what comes out is love." - Jannik Claudi

"I live for every failure, because every failure is an opportunity for me to learn something." - Roy Castleman

"Follow your own inner voice. And if you don't have it, the one best thing to do is do nothing." - Jannik Claudi

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meeting Jannik and the shared Wim Hof work that connected them

03:15 - Leaving the safe path: Why Jannik walked away from mainstream psychology to be himself

08:30 - AI as a thinking partner: How to work with it instead of letting it make you lazy

14:00 - Finding your voice: Roy on authoring a book by talking his stories out

19:20 - The mirror principle: Everything you put out comes back, and why that is your responsibility

24:40 - Level one and the driver who cuts you off: Learning the natural way, without shame

30:10 - The ship and the hidden crew: The subconscious model behind why growth stalls

36:00 - One step a week: The client who did nothing, then everything, by starting small

40:30 - Conclusion: Follow your inner voice, and when you cannot hear it, do nothing

GUEST SPOTLIGHT

Name: Jannik Claudi

Bio: Jannik Claudi is a business coach and founder of The Keys to Balance. He studied psychology in Amsterdam, trained as a Wim Hof Method instructor and a qigong instructor, and now helps business owners find clarity, inner calm and focus by working with the subconscious patterns that quietly steer their results. His approach is about growing the natural way, one small consistent step at a time.

Connect with Jannik:

Website: https://thekeystobalance.de/wp-content/index.html

LinkedIn: https://www.linkedin.com/in/jannik-claudi-8a2a9a297/

YOUR NEXT ACTIONS

This Week: Pick one goal you keep failing to stick to. Shrink it to a single action you can do once this week. One gym session. One page. One call. Do only that.

This Month: Notice every time a new plan makes something go sideways. Write down what the safe version of you is trying to protect. That pattern is your ceiling.

This Quarter: Take one project you would normally do alone and work through it with AI in small steps, teaching it your voice and your standards as you go, rather than expecting it to read your mind.

EPISODE RESOURCES

The Keys to Balance (Jannik's company): https://thekeystobalance.de/wp-content/index.html

Wim Hof Method breathing and cold exposure work

Notion, used alongside AI to hold your own structure rather than living inside the large language model

Teal Swan, referenced as the source of the ship and crew subconscious model

No additional links were mentioned for these resources in the episode.

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

1

Roy: Good morning, good afternoon, good evening, wherever you are in

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the world and welcome. Yannick. Welcome, welcome, welcome. Welcome to

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Power Movers. How the hell are you, sir?

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Jannik: Thank you, Roy. Thank you for the warm welcome. I'm

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loving to be here.

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Roy: So you're not actually at the Golden Gate, you're sitting

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somewhere in Holland and.

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Jannik: Oh no, I'm sitting in. In Germany right now.

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Roy: Germany.

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Jannik: I just came out of holiday, but I'm back in

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Germany. Yes. Not at the bridge. And you are not

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seeing my bed in my office.

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Roy: So I met Janek, what, about a year and a

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half ago. Is it that long already? Two years?

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Jannik: I think so. Time has been moving very fast and

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Roy: just tell us a little bit about what you do.

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We share an element that we do. We share the

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Wim HOF work that we do and that's kind of

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how we connected. But tell us a little bit more

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about what you do.

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Jannik: Okay, so in a little bit, I'm a business coach,

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but not just the average business coach, because I am

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therefore clarity of my clients of inner calm

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and focus and the aspects of the inner

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world so that they balance their inner and especially their

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subconscious to achieve their goals, so that they come into

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flow and things. So I hear this from my clients

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when they apply this, that things just seemed to pop

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up into. Into their reality. It was like, oh, my

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God. Like it just came to me out of nowhere.

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And it is what I call, I call my company

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the Keys to Balance. And we. We

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share the Wim HOF method, which I still love, still

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had a breathing event just yesterday. And I combine

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it with different elements now. So yesterday the topic was

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abundance and yeah, throughout.

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That's why I call it the Keys to Balance. Throughout

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my life I just picked up different keys. So I

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was studying. That's why you said Holland. I was studying

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in Amsterdam. Basic psychology. From that went

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in your university to leadership, to group dynamics, to

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going out of university saying, we need something different. It

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cannot be the normal path. Wim Hof instructor, level one,

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level two. Dropped out of that to do my own.

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Did a qigong instructor and then got my own business

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and got it up and running for almost four years

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now.

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Roy: So, yeah, you're being

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Jannik: a little bit,

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Roy: should we say normal, mainstream. Yeah. And I think

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one of the things that we connected on, I've been

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looking at the meditation world, the energy world. Yeah. The

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other things that are there that we all kind of

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know are there, but we're not digging into. Right. And

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my Wim HOF journey took me into this other world.

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As well. Breath, work, meditation. How do we connect

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with ourselves? How do we be honest and authentic with

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ourselves? How do we see the world in a different

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way? And I love that about our conversations. We've had

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some really deep, energetic conversations. You also do some channeling,

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your own kind of channeling, and you're finding your way

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as well. And you're a business owner. So how did

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you step into that business world? How did you. What

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was the time when you're like, okay, I can't really

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do this mainstream thing. Tell me that story.

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Jannik: I think, like, looking back at it now, it was

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like, I could have never done anything else. Like, right

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now, this life, this is a business owner. I mean,

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in another life, there's many different things. But like the

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moment it was in university to your question, I

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was seeing, okay, this is the path that you would

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normally take. And just in a couple of weeks, I

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was like, okay, this leads to normal psychotherapy, potentially

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pills like the normal anxiety, depression, road in which you

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treat clients. And my first instinct was, I'm not

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doing this. I didn't know what to do. I just

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knew not that. And I already touched on the WIM

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HOF method. And I was like, I'm a work with

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that some somehow. And I didn't know what, how,

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like, I'm gonna do this. I didn't know that I

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was gonna be in WIM HOF instructor. And when I

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left university, I was like, I don't know exactly, but

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if it's not that I'll be a coach. I just

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said that I'll be coach them. And it was funny

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because it was good that I didn't listen or looked

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up all the other people around me because then I

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would have listened to everybody saying, everybody's a coach nowadays.

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So many coaches like, you're never gonna make it. What

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makes you unique? What makes you think you can do

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this? And whatever I just said, okay, I'm not a

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therapist, so I'm a coach. Let's do it.

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Roy: What I love about. What I love about business owners,

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and this is the thing that really inspires me is

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there's Only something like 2% of people in the world

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that'll ever start a business. And out of that 2%

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of people in the world that start a business, obviously

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half of them will fail because it's not an easy

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life, right? But we see this amazing opportunity to help

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people in the world, and this is the guys that

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really make it. I see a problem in the world

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that I think I can fix. And then you Step

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out of your comfort zone and you go start working

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on. And it's such a journey, right? You start working

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on fixing this problem. And as you go through that

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journey, you're going through your own discovery in such a

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deep process, right? You're working out who you are, you're

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working out where you are. You're working out all the

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things that you need to understand to be able to

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build this. And you said you've been doing it for

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four years. I guarantee you what you started doing and

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what you're doing now is entirely different. Right?

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Jannik: Exactly. Yes. The funny thing is when you said that,

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when my insight was saying, like, something more like, I

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just wanted to be myself, like, like I wanted to

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do something where I could be myself. And if it

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maybe, I mean, this is like just a potential, maybe

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I could have worked in a company if I could

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have been me. But that was never the case, like,

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really being me, like a person delivering,

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like, learning and teaching, of course, learning through different clients,

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through life or what happening, but teaching just like bringing

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out into the world what I love, what I know,

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what I do. Just like.

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Roy: And what you feel, right? What you feel. Yeah, that's.

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That's the. The depth of it. Because I think we

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all feel there's a different truth in the world than

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what we've been told, right? We're now going into this,

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this really crazy time in the world. And, you know,

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there's so many opportunities all the time that, that, yeah,

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universities, schools, standard working careers, all these things are going

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to fall by the wayside as we go forward. I

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honestly believe this. But we're going into this stage of

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the human evolution where we're actually able to do so

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much more with so much less. And I'm going to

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jump into AI quickly because I think it's super important.

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We have this ability now with AI, if we use

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it correctly, to be able to do the thing that

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we love doing and let AI do the other stuff.

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And I hear a lot of people being fearful of

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AI, and it's going to make me stop thinking. It's

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going to make me dumb, make me lazy. And I

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found it's entirely the opposite. It's opened up my brain,

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it's opened up my thinking pathways. I'm sitting here doing.

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I worked it out the other day. I'm doing about

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172 hours worth of the work I used to do

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per day. And that's

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just the reality that's going to be there for everybody

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when, when people, you know, when the whole wheel Turns

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in such a way that we're now embracing it.

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Jannik: I think the, well, what I have in my head

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right now, the funny reality is whatever you think and

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feel in this way will be true. Like the person

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saying it will make you dumb and using it and

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fearful and like he will or she will like use

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this application 100% differently than the way you describe it

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to be. Like whatever you think it is, it will

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be. And I think, like, I think I can do

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this myself. Like I can make myself dumb. Like, let

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it write every email, let it write everything without thinking

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about it. And I love this about you where you

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taught me to teach the AI to think critically about

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me, what I'm putting in there, and to start working

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with it together. Because I've noticed this as well in

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with. With working with you and then working with AI

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that I also have. My work output is a lot

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better. Like my website, just last week my new website

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launched and I did 80 to 90% of the

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of the texts myself. And the person launching the website,

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he just filtered through because I sent way too much.

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And then he filtered through find a perfect organizing system

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to put it through. But I did everything with AI

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together with AI. So it was my work in conjunction.

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And what I put out and what is on my

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website right now, I don't know how much time it

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would have taken me. Forever. Forever. I don't know

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if it would have ever been what it is right

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now. And it is, it is me and it is

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AI. And this makes it so much, so good, so

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much better because it, if you use it correctly, it

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can be like the most amazing thing.

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Roy: I, I found my voice with AI, right?

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I, I can't touch type. I should have learned. Yeah,

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I never learned how to touch type. Yeah, I'm not,

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I don't, I don't blog. Sorry, I don't do journaling

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in the standard sense. And when I started talking to

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AI, I can talk a lot almost at the speed

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of my brain. I can't type at the speed of

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my brain. So I started talking to ChatGPT when it

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first came out and I was like, ah, I can

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actually get stuff out. And then I was like, okay,

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so I'm going to write a book. But then I

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don't write the book. I authored the book, but I

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authored the book with AI. So I talked all my

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stories out. I talked, I got going one day, I'm

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like, okay, let me just start tell the stories of

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my life. And I started telling the stories of my

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life and I Managed to get something like, I don't

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know, 37 stories out the first day, just talking it

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out. I could never have done that. And then I

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went through this. We went on a book writing retreat

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with a bunch of ladies and it was amazing. There

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were four of us there and we were just going

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through and brainstorming. And yeah, I managed to use the

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AI in a way where I found a voice that

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resonated with me, right. So I started doing this. Yeah.

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I've been telling the story of when I got drawn

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over by a drunken driver when I was 19. And

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I've been telling it for my whole life, right. And

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my partner Laura, she said to me, but you just

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rush through it. You don't really tell it. And after

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I brainstormed with AI and I went back and forth

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and I found different tools to make it more. Sound

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more like my voice. I read it out to the

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ladies and then I was like. And I actually brought

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myself to tears, right. So energetically, it

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was what I wanted to say. So it really let

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me find my voice in that way. And it's just

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the ability to do more with your brain. It's

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the ability to have a thousand different experts sitting at

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your fingertips. It's the ability to not have to go

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and learn and learn and learn to be able to

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do a small amount of work.

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Jannik: But there's the thing, like you're talking about it in

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a way where I think to achieve this, you have

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to fail a lot. Like, you're not doing this the

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first day, you're learning this and of course you're coaching

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it because then clients don't have to make the same

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mistakes as you did. Essentially, like, this is a journey

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where people, like what you describe is say, in the

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first sense, yeah, it's going to make us dumb. It's

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going to like, nobody's going to work, blah, blah, blah,

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blah, blah. There's another people that actually put in 1

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hour, 10 hours, 100 hours with AI actually work with

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it, conjunct and do different themes, whatever. And those are

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not the people who, who are able to really use

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it.

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Roy: I love that. It's a journey of mastery, right? It's

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a total journey of mastery. And we have learned as

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humans, we've learned over the last, you know, 54 years.

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My birthday yesterday. So, yeah, over the last.

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Jannik: Oh, happy birthday. I didn't know that.

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Roy: Over the last 54 years, I've learned a way that

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the society wants me to learn, right. And not to,

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not to go down that whole rabbit hole. Yeah, but

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now there's a different way that we can be. Right.

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We don't have to be, we don't have to have

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that, that old reality anymore. We can have this new

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reality, but it is a journey of mastery. We have

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to go through ChatGPT. Understand. You know, one of

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the things that AI taught me was how to communicate

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better. Right? Which is, which was like, how can AI

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teach you how to communicate? It's a tool. Yes. But

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when you, when you talk to AI and you don't

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give it clarity, it gives you rubbish back. Yeah, you

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have. I love that failure piece you're talking about there.

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I live for every failure because every failure, if I'm

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honest about what I'm doing in the world and how

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I'm putting things out there, every failure is an opportunity

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for me to learn something.

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Jannik: You know what's really funny? You just, you just gave

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an analogy for the, for the universe. It's like, it's

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like a mirror you put in. Shit's gonna come out.

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It's like you cannot force the man and, or the

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woman in the mirror to smile. You look at it,

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it's like smile. It's just gonna come back. Whatever

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you put in, if you put in the work in

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a, like in a way that's balance and conjunct something

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amazing and it's gonna come back.

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Roy: I think that's the opportunity at the moment. We're in

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such a tumble dryer of change. There's

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so much change that's going on. And if you can

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just on a day to day basis do a little

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bit with AI first, just understand it a bit. And

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there's a huge number of people using ChatGPT now, 99%

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of them are using it in the wrong way. As

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we said that. Okay, just write me an email, do

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this, do that, or build me a website or. Yeah,

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and that business owners that we're talking to. Half

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the challenge is that you can't build if you don't

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know what your structure is, if you don't know what

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your sops are, if you don't know what your core

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values are, if you don't know what your business voice

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is, if you don't know what your voice is, if

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you can't feed that into the system, the system is

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never going to give you what you need. And then

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you look at the system and say, this is just

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rubbish. But if you can look at yourself and you

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can say, how is this my fault? I love the

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opportunity to honestly believe that everything in your life, your

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space Everything about you that you're dealing with is your

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responsibility. You have the ability to make everything great. Right.

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And if you go out and you're like, okay, how

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have I showed up in this space where it hasn't

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been authentic? It hasn't been me. It hasn't, you know,

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I haven't taken full responsibility for this. Yeah. If you

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look at it from that perspective, you can actually say,

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right now I have the ability to change it because

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I. I did it in the first place. If you

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look at it and say, well, this is just rubbish.

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You know, it's not fair. The world's doing this. You

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know, the market's doing that. I can't get jobs. You

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can't change it.

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Jannik: Yeah. And that's the easy. That's the easy way out.

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That's the easy way out. It's the first. I think

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that's the first journey one has to take. It's the.

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And it's just coming through. Is that so? I'm gonna

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say it as the naive idiot. And

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we all, like, like, in a way, I think I

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love it. I. I changed. I don't know what this

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is coming now, but, like, I first used to when

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I changed, and then I saw people who did not

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have changed and look it in and then finally respond

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in the same vibration where they're at, like, somebody in

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a car being like, oh, my God, why did you.

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Blah, blah, blah. And then me, like, why is he

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doing that? And then. And at some point I realized,

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oh, my God, I'm.

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Roy: I'm.

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Jannik: I'm not doing the same to him now. Why isn't

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he cheating? And I'm thinking, well, there was a point

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where I didn't change where I was at the journey.

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And then thinking of, when did we forget to

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embrace level one? Everybody. I mean, not

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everybody, but everybody knows about video games. So many people

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love it. Never seen anybody start a new video game,

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be at level one and be like, oh, my God,

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this sucks. Like, this is shit. Everybody's like, yes, let's

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do it. Oh, my God, let's come on. Like, we

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see this in. In live like this. Like this. Level

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one. So I then saw him, like, another person,

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obviously then. And I was like, this is awesome. He's

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gonna have so much in front of him. And I

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was like. I was. I was, like, so joyful. And

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I was like, he has such a journey. And I

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was loving. And I was like, yes. I just don't

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want to talk to him, but do it.

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Roy: You know? I love that. That analogy of Driving in

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the car, one of my biggest lessons in life. You

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know, you're driving down the road, somebody cuts you off

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and you're like, you're shouting, you're screaming, you're like, yeah.

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And when you realize that everybody is in their own

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space and everybody is having their own thoughts and you

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can't live in their head. You live in your own

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head. Right. So, you know, this, this guy that's just

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cut me off, you know, he's not thinking about it.

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He's worried about his wife that's having an affair somewhere

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or he's worried about his daughter that's in hospital, or

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he's just not thinking because. Yeah, in three days time

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I'm going to cut somebody off because I'm thinking about

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something. Right? Yeah.

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Jannik: Even if, even if he's a dickhead, why

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do you let him change your reality?

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Roy: Yeah, yeah. Why don't you change your mood?

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Jannik: Right. You should. Like, I think like one of the

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masteries, and I'm still, I'm still living at it to,

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to be in an authentic way, to be like, not

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be thrown out when the outside is showing you something

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different than you would like to experience on your inside.

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I think this is like one of the true masteries

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of like, inner abundance and calm and love.

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And like, if you have that whatever is outside, you're

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like, okay, if it doesn't change the inside, why

363

do you care? Because then somebody, in a way, somebody

364

cuts you off and you, you're like,

365

Roy: well, so, you know, I think everything that happens

366

like this, whether it's in the car or whether it's

367

a partner or whether it's a work colleague, everything that

368

happens that gives you that feeling of, ah, yeah, that's

369

your notification that there's something that you need to work

370

on in yourself.

371

Jannik: It's a trigger. A trigger always leads inside.

372

Roy: Yeah. And if you can look at it and say,

373

well, actually, yeah, what, what is that telling me about

374

myself that I need to work on? Yeah, that, that

375

for me has been a powerful journey. And yeah, I've

376

had, I've had an interesting life as I think, you

377

know, everybody has. There's everybody in their own way. But

378

for me, my life has been a whole range of

379

steps where I'm trying to learn more and more about

380

myself and how do I embrace those things of me

381

that I'm not really very proud of so that I

382

can become proud of the person I'm becoming. I think

383

that just leads me to a slightly different part of

384

that conversation. We bring so much history with us, and

385

then we judge ourselves on the things that we were

386

in the past. Right. So what I mean by that

387

is somebody starts a business and they try, you know,

388

social media marketing, for example. Yeah. And what a journey

389

of exploration and understanding that is. Right? So I go

390

in, I start social media, and I do it once

391

and I try really hard for six weeks to do

392

it, and nothing happens. It's just crickets. There's not. No

393

one does anything. So then I'm like, well, social media

394

doesn't work. It doesn't work for me. I'm not good

395

enough for it. And then I go through this journey

396

of change where I change and I change and I

397

change and I change. And as I get to the

398

next point, I don't take the opportunity to say, well,

399

I am not that person who was there six months

400

or a year ago. I'm now a different person. I

401

have different experiences, I have different life skills. I've learned

402

a whole bunch of different things, and I've taken all

403

this failure and learned from this failure. So now if

404

I try it again, I'm going to have a different

405

output and a different response. So how

406

do you step into that learning with that knowledge? Because

407

then you have the opportunity to learn everything you need

408

to. When you do try that again, or when you

409

try something different, you try it with a different view.

410

Jannik: When I explained that I did it yesterday in a

411

different circumstance, but it also applies here where I say,

412

do it the natural way. So many of us have

413

forgot the natural way to grow, to live life, to

414

learn, to receive, to. Like, yesterday I explained it through

415

a tree. I was like, you invented the

416

thought of not having enough. Look at the tree. Is

417

he gonna wake up tomorrow and be like, oh, my

418

God, is there gonna be sun? Oh, my God, I

419

don't know if there's gonna be sun tomorrow and next

420

week. And then is it gonna rain? Is it like.

421

Like any of that? And then we, in that example,

422

like, learning in a natural way. Look at the child,

423

a child that you did not up yet. He's gonna

424

learn just like just by trying to walk, they

425

up a thousand, a million times. Do they care?

426

Do they really care? I mean, they're gonna cry, okay?

427

They're gonna be upset, but they're still gonna get up

428

and do it again and again. And they're loving it.

429

They're having fun doing it. And I think this is

430

your baby.

431

Roy: Is your baby walking yet?

432

Jannik: Sorry.

433

Roy: Is your baby walking yet?

434

Jannik: No. Been trying for nine months. He's still having fun.

435

Yeah, that's what I'm saying. Like, a lot of, like,

436

the. The world and behavior and what I coach finally

437

now come comes from my son because I see him

438

be life and joyful and happy and like, for

439

whatever. I come into the room and he's like, hey,

440

oh, my God, this is amazing.

441

Roy: And I think that's what's so cool about entrepreneurs. We

442

have to be pedantic, we have to be so driven.

443

And if we have a vision that we want to

444

take to the world, it's not going to be right.

445

It's fixed. It's going to be right. One of the

446

things that I do in my coaching is I really

447

try and understand. It takes somebody seven times, if you've

448

said it the right way, to hear something I can

449

say and I can say and I can say and

450

I can say. And at some point when they are

451

ready, they will hear if I've done my job properly.

452

Because if I say the same thing time and time

453

again in the same way, it's not going to get

454

hurt. But if I come in from this angle and

455

I come in from that angle and I find something

456

that resonates with them, then that's when you have the

457

light bulb moment. Oh, is that. That's. Oh, I get

458

it now. One of the challenges with AI

459

that I see, one of the things we spoke about

460

was using notion and using your AI together, and you

461

take the stuff out of your AI and you put

462

it into your database. You don't stay in this large

463

language model. And I found this about, I don't know,

464

a year ago, and I started doing it and I

465

was so excited about it, but I was so excited

466

about it that I was just telling people everything at

467

once as being the fire hydrant, you know, And I've

468

done this to you as well. Look at all this

469

cool stuff that you can do and you're like, ah,

470

that's really cool, Roy. Then you try something, it just.

471

Just doesn't work. And. Yeah, but if I take it

472

down to the baby steps, right? I'm like, okay, give

473

me one little project you're working on, and I can.

474

Yeah, and I can get that to resonate with you.

475

Yeah. And you're like, okay. And you can see the

476

benefit of it step by step by step. Yeah. Then

477

in your own way, with your own learning, your own

478

understanding, it lights up for you, right?

479

Jannik: And, yeah, we do this as coaches everywhere. I think

480

we have insanely complex processes and years of experience which

481

we then bring to the client, to the Customer in

482

like these little things, like, you see his problem and

483

you see, like, at least for me is like, you

484

see the cause and then you have the solution and

485

you do it step by step by step by

486

step. Funnily enough, like, I let clients at first do

487

very, very small steps like, like in a purpose of

488

okay, that they're understanding it. But even if they do

489

understand, like a full hundred percent of what I'm doing

490

to. To switch it on like this and 100% and

491

change everything in your life, you. You're going to fail.

492

And of. Although we just spoke about it and be

493

like, okay, failure is part of the process of achievement,

494

I still love to do it week by week, make

495

them a plan that if done correctly, the rate of

496

failure is like almost zero. So that they take

497

steps and they go through the ladder and they. They

498

have this success of, oh, my God. Like, I had

499

a client when we first met, he was like, okay,

500

huge organizational problem, and I want to do all this

501

stuff. So, like, he just sold his business and he

502

was like, okay, I want to read books, I want

503

to go to the gym. I. I want to do.

504

I want to do trading, I want to walk, I

505

want to do music, I might want a cat. I

506

was like, okay, okay, which of these done? And he's

507

like, well, actually I'm not doing any of it. And

508

I was like, okay, we're never gonna, we're never gonna

509

get this. If we're gonna go full, full thing, I'll

510

make you a whole plan. And we put in into

511

the week, we put in everything gonna fail and you're

512

gonna be miserable. And although I have taught you how

513

to do everything at once, you are going to fail

514

because you're never going to make it. So week one,

515

guess what? His. His job was

516

to go to the gym one time and

517

then see you next week. Of course, we had a

518

full two hours of coaching and he learned some, some.

519

Some amazing stuff. But at the end of the day,

520

we all have a busy life if you sold your

521

business or not one time to the gym. So.

522

And at first he was like, okay, well, like, we're

523

not never gonna get anywhere then. But the funny part

524

is, like, by the way, he had like a full

525

stop of books there, like, behind him, just like, just

526

like you have. And I asked him, how many of

527

them did you read? And he said, well, none. He

528

was just buying books that he would like to read.

529

And by I think week 8 or week 10,

530

the following happens, like, the compounding effect of like, really

531

doing it. He was going to the gym three, four

532

times a week consistently. Now he was reading

533

between 10 to 50, 60 pages. Week in the first

534

book, he was almost taking daily walks. He was two

535

to four hours a day. He was learning and doing

536

trading. Like he was doing all of this stuff. And

537

then slowly but surely he. We were building. And then,

538

which I said my specialty was like, do it through

539

the subconscious. Like, if you let me explain, you want

540

to know, like a model I have for the subconscious,

541

which I think is an amazing thing. I stole a

542

bit from T. Swan. I'll. I'll let you know that.

543

So you have a ship and you have a crew,

544

and you have a captain. So you're the captain. You're

545

in the seat where taken like an old school ship,

546

1700 or something, and you have a crew. And part

547

of the. What's the English word? Roman is like, no

548

on the road. Is that correct? So part of them

549

are up deck. You see them and part of them

550

are down. You do not see them. And for the

551

subconscious, you don't even know them. And this is where

552

the tricky part comes. So as a business owner, you're

553

like, okay, I'm the captain, and we're gonna. Let's take

554

a real life example. We're gonna do 10k a month,

555

100k a month, 500k a month, doesn't matter. You. It

556

is a new course. And you're like, okay, I'm gone.

557

I'm gonna go this road. And this is where we're

558

going. So where a lot of people already know, notice

559

like 90 of, like, what's happening and what's attracting and

560

how you do and feel. And what's, what's. What your

561

life is, is your subconscious. Like 90. And these are

562

all the men. Some of them you know, some

563

of them you don't know. And I do this as

564

a funny example. So, like, bear with me. So you

565

set new course. And so you have, let's say, 10

566

people. Rowan two, you know, who are like, just in

567

school, in class, who are like, all right, master, I

568

know the answer. Let's go there. Two are in the

569

deck below. You don't even know them. They're smoking. They

570

don't even row in. They're like this guy, like, no,

571

I'm not getting what I want, so I'm not doing

572

what he wants. He doesn't see me. We'll see. Two

573

are anxious. They're like. They're making a plan to roll

574

back to a different path that they already know. And

575

Be like, don't let the captain know. We're gonna go

576

back to 5k where it's safe, where we can focus

577

on what we already know. And like your subconscious, like,

578

planning against you. When you're. As a captain, you're like,

579

I wanted it to go this way. And you started

580

and you were like, every business owner knows this. When

581

they're like, this is going to be amazing. I'm going

582

to do this. And then all this stuff happens. You

583

know, you're like, what the fuck? And this is my

584

job. Like, I have techniques where with the clients, we

585

figure out what these growing men and women, what

586

they want. And this is the key. This is like,

587

this is one of the amazing keys. Because if

588

you. And we all know this, if you get people

589

what they want, they truly want, if you treat them

590

lovingly, what comes out of them? Love. So

591

if you pour love inside the right way, like today

592

in the coaching, like, she, the female business owner, she.

593

She was like, but I don't know what. And with

594

a really amazing question, which we all know is why,

595

if you go down the road, why. Why did this

596

happen? Why did this happen? And to. We figured

597

out two going pieces, like a piece that was like

598

four or five years old that said, I want to

599

be free. And everybody around her said, what the fuck

600

are you doing? Again? And every time she came, she.

601

They were like, oh, she again with her, with her

602

ideas. And then we figured out exactly what she needed

603

to do. Like the. The one thing, the one good

604

idea, like for her it was like, start a networking,

605

female networking and to do 30 minutes a week just

606

for that. Because her inner child loved the idea being

607

free, doing that. And she is a female business owner.

608

Love that. And then we figured out the part that

609

was blocking her because that was a part of herself

610

that was a couple years older. And this

611

version of her was going for, okay, I cannot do

612

anything because. So what I'm doing now is resign. I'm

613

not doing anything, so I'm stopping. In which she now

614

did in her reality. So what she was doing now

615

was she worked until she had enough money for the

616

month, and then she stopped working because her

617

inner child. Because she. She then said, somehow the month

618

just passes and like, I don't know how to do

619

this. And I was like, your inner child is like,

620

no, I cannot have this. So anything that is out

621

of the. What's the English word for

622

it?

623

Roy: Comfortable norm.

624

Jannik: Yeah. You're like your belief system, like core values that

625

are written in your subconscious. Anything that Goes against it.

626

You're not doing it. Because if she would have continued,

627

what would have come out was little work, a lot

628

of money, and now today, she got a blueprint

629

from me with her for little work, a

630

lot of money. And that's amazing. If you just continue

631

that path, you're. You're gonna succeed.

632

Roy: So that's a good note to start thinking about wrapping

633

up. Wrapping up on. So I always ask my guests,

634

you know, at the end, if you could give people

635

one bit of advice that would change their life, what

636

would that be?

637

Jannik: I mean, it sounds kind of cheesy, but it is.

638

Follow your own inner voice.

639

Roy: Yeah, love that.

640

Jannik: And if you. If you're, like, at home and you're

641

saying, I am. I don't have that. I don't know

642

how to do this. The one best thing to do

643

is do nothing. Like, it sounds

644

weird when I'm like, okay, do nothing. What am I

645

meaning with that? You're so full of other voices of

646

other people's opinions and everything around it that we do

647

not stop and just, like, take a moment for yourself.

648

Shut off your phone, your computer, your everything. Just be

649

by yourself there at the white wall. Or just close

650

your eyes, be quiet, and then let it run. Let

651

it run. Let it run until there's no more running

652

in your head. And somewhere along the line, you'll hear

653

it. Your inner voice. And everybody knows this. I

654

think it comes when you're in the shower, when you're

655

relaxed or something. We hear this voice when we're like,

656

I know this now. Like, it just popped up. So

657

that's it. That's it.

658

Roy: Beautiful, man. Beautiful. Thank you very much for joining me.

659

It's been an amazing chatter. We'll do this again sometime.

660

Jannik: I loved it. Thank you, Roy. Have an amazing day.

661

Roy: You too.