Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t?

TBH, the answer isn't a massive following or “lucky” viral Reel.

I’ve worked with thousands of therapists inside Private Practice Academy and the Reels Membership. I’ve noticed the same three patterns over and over again.

Honestly, they’re simpler than you might think!

In today's episode, I'm diving into the 3 things every therapist who’s filled their caseload from Instagram has in common.

In this episode, I cover:

• Why follower count isn't the key to filling your caseload
• Staying consistent + how to set yourself up for success
• Using clear, specific messaging that resonates
• Examples of moving beyond generic content
• Why putting intentional effort into your marketing is vital
• How the Reels Membership can make IG more sustainable for you

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership example on Instagram
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram