Creating great instructional videos doesn’t start when you hit record. For the best success during production and beyond, good planning is essential.
Planning and following a set process are key to producing consistently high-value tutorial videos. From scripting to research and analysis to drafting, the better foundations you can lay with your work, the easier it is to scale your videos and achieve the desired effect with your audience.
Chandra Owen, Instructional Designer at TechSmith, joined this episode of The Visual Lounge to share her processes and insights behind planning to scale your videos.
Chandra’s work as an Instructional Designer means she creates content for TechSmith’s customer education team, including video, written tutorials, and webinars. Prior to joining TechSmith, she worked for 13 years in higher education, managing training, and social media.
Learning points from the episode include:
How to decide between video vs. written instructions
Why an efficient video schedule needs a solid process
How Chandra’s scripting process works
Why Chandra’s team uses a tier system for videos
Chandra’s take on evergreen content vs. updating old content
Why an asset library can save so much time
The benefits of creating a scratch audio track before the final version