In this weeks episode of HiiiDeas John Shute , CEO and Founder of Pufcreativ discusses how charity work was ingrained in him at a young age, so giving back to his community came naturally. We discuss the importance of collaboration to help create an even greater change and how marketing can fuel this. He also shares when he realized he was walking in his purpose ,after sponsoring a successful charity event and seeing the impact he had on his community. All this and much more!