What if the real problem isn’t people—but the way we design for them? In this episode of AIIZ, hosted by Archita, we explore how design often fails real human complexity—and what needs to change.
This conversation is for creators, founders, and anyone who’s ever felt like systems weren’t built with them in mind. Douglas M Katz shares how shifting from “average user” thinking to human variability can unlock more inclusive—and ultimately better—innovation.
About the Guest:
Douglas M Katz is a West Point graduate, disabled Army veteran, and inventor of the Ability Curve model, focused on rethinking how we design for real human capability.
Episode Chapter:
00:00 Rethinking the “average user”
03:40 Designing from lived experience
07:15 The illusion of ability vs disability
11:30 Why most products fail real people
16:20 AI and adaptive design opportunity
21:10 Market gaps and innovation barriers
26:45 A message for those feeling excluded
Key Takeaways:
- The “average user” is a flawed assumption
- Ability is task-based, not identity-based
- Inclusive design improves outcomes for everyone
- Most people experience limitations across life stages
- AI can personalize and reduce friction in design
How to Connect With the Guest:
https://linktr.ee/dougkatz
Instagram | YouTube | LinkedIn
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