Shownotes
In this episode of The Operations Mastery Podcast, host Nick Verity welcomes Jeremy Asgari, CEO and Founder of OUTSIDERS, an Adventure/Entertainment company. Asgari explains that OUTSIDERS is an outdoor adventure social club focused on curating experiences that enable people to connect in natural environments instead of traditional consumption-based settings. Asgari shares the growth journey of OUTSIDERS, which started in New York and expanded to Stockholm, Chicago, LA, and soon London. He details the business model, encompassing both B2C as an outdoor adventure social club and B2B as a marketing and content creation agency. Asgari highlights the importance of partnerships, inclusivity, and diverse revenue streams, including local and destination trips and corporate outings. He reflects on the challenges of event logistics and credits his team, especially Director of Partnerships Darshan Rangnath, for the company's success. The episode concludes with Asgari offering advice on creating impactful experiences for employees and the perseverance required in growing a business.
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