In today’s episode, we are joined by Jorge Hinojosa. Jorge is an industrial engineer who co-founded a business accelerator in Mexico and spent his whole career as an advisor for other entrepreneurs. In 2018, Jorge started his own company called Eucalyptus Medical. Eucalyptus Medical gives elderly people easy access to geriatricians through telemedicine without waiting months for a doctor’s appointment. Tune in as we discuss a lack of geriatricians in Mexico, its consequences on elderly people, and how Eucalyptus Medical makes things easier and cost-effective for elderly people.

IN THIS EPISODE:

• [06:23] Jorge’s career background.
• [09:25] How was Eucalyptus Medical born and what inspired Jorge to start the company?
• [14:04] What makes Eucalyptus Medical different from a regular doctor’s visit.
• [22:51] Jorge shares his 3 key learnings from his entrepreneurial journey.
• [27:19] Eucalyptus Medical is planning a collaboration with pharma and insurance companies.
• [29:32] Jorge’s expansion strategy outside Mexico to Latin American countries.

KEY TAKEAWAYS:

• Mexico lacks geriatricians, specifically there are only 742 geriatricians in the whole country. The elderly must wait weeks for a doctor’s appointment and often rather choose to avoid it altogether.
• Effective communication in a remote team is extremely important. Jorge’s first recommendation is to always make sure there is enough contact with your team. And the second recommendation is to trust your team but verify.
• Most companies are not interested in targeting people over 65 years old which creates a perfect gap in the market and opportunities for companies like Eucalyptus Medical.

LINKS MENTIONED:

Jorge’s LinkedIn Profile