A general contracting firm's Chapter 11 filing converted to Chapter 7 in open court — 99 employees out, and the books had looked fine. Pam Jordan was there as legal counsel, and it's the moment that shaped everything she does now. Jerremy Alexander Newsome and Dave Conley get into her core argument: it's not what you make, it's what you keep — companies can hit eight figures and still be broke without profit. She walks through her fractional-CFO process of reviewing books, financials, and tax returns to find root causes behind cashflow complaints, and says pricing errors are now the most common first problem. Her pricing framework stacks target profit, debt obligations, overhead, and direct costs in sequence. W2 workers also overpay taxes, she says — most skip LLC structures and education savings vehicles they already qualify to use.

Timestamps:

• (00:00) 99 jobs, one court date – when strong sales still couldn't cover cash
• (00:29) Meet Pam Jordan – fractional CFO who watched the collapse firsthand
• (00:54) Chapter 11 to Chapter 7 – the collapse that ended 99 careers in open court
• (03:33) Keep, not make – why revenue is the wrong number to celebrate
• (04:29) Find the real pain – books, taxes, where cashflow problems actually hide
• (08:28) Pricing formula – target profit, debt, overhead, direct costs stacked in order
• (11:14) W2 tax leaks – the LLC strategy most employees never hear about
• (13:53) Money lies from childhood – beliefs formed before age 7 still cap income
• (16:55) The flexibility gap – skilled moms, rigid schedules, output left on the table

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