Shownotes
Today we're diving into a super important topic: preparing for the September sales surge. We'll be talking about how to overcome that summer slowdown, get ready for Q4, and leverage September to make the biggest impact on your sales.
Preparing For The September Sales Surge - Key Takeaways
- The September sales surge is prime time for selling services online.
- It's crucial to prepare in advance for the September sales surge.
- Long-term planning is necessary to avoid business chaos and ensure consistent growth.
- Maintaining a dependable online presence throughout the summer is key.
- Always making an offer, even during slow periods, is essential.
- The Invite-Only Event is a powerful conversion strategy.
Episode Highlights
Introduction to The September Sales Surge
- September is critical for sales for service-based businesses.
- The summer slowdown affects everyone; competitors and customers seem to disappear.
- By September, people are ready to invest in services and routines.
Long-term Planning and Preparation
- It's essential to warm up your audience before September.
- If you wait until September to start, it’s too late.
- Having a strategy and plan for the rest of the year is important.
Mindset and Business Success
- Long-term thinking is crucial for moving out of business chaos.
- Businesses that plan ahead and strategize succeed more consistently.
- Planning the rest of the year during the summer can set you up for fall success.
The Importance of Intimacy in Sales
- AI and competition are changing the landscape.
- Building trust and intimacy with prospects is key.
- Focus on live interactions, DMs, and relationship building.
The Summer Slowdown and Revenue Challenges
- Decreased sales and revenue are common in the summer.
- There’s pressure on Q4 to make up for the summer lull.
- It's essential to continue making offers and engaging with your audience.
Conversion Events: The Invite-Only Event Strategy
- Always have a conversion event, even during the summer.
- The Invite-Only Event: a weekly, rinse-and-repeat masterclass.
- This strategy allows for iteration and improvement over time.
Key Quotes
- "September is a sizzling hot time to sell services. The kids are back in school, people are off vacation, and they’re ready to invest in themselves."
- "If you wait until September to get your audience warmed up and your conversion events in order, it's much too late."
- "Businesses that plan ahead and think long-term are the ones that avoid chaos and see consistent growth."
- "Intimacy will sell your services better than anything. Focus on live interactions and building relationships."
- "Always make an offer. Your audience needs to know exactly what you do and how you can help them."
Resources Mentioned
Conclusion
Preparing for the September sales surge is incredibly important. Adopting long-term planning and always making offers can set you up for success. Don't forget to visit LindseyAnderson.live for free workshops and further training. And remember, building intimacy and trust with your prospects is crucial in today's competitive landscape.
