Artwork for podcast The Conversion Show
Building Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired
Episode 1715th June 2023 • The Conversion Show • Erik Christiansen, CEO & Co-Founder of Justuno
00:00:00 00:51:11

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In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.

Rita and Erik talk through:

  • The importance of using data effectively, not just collecting it.
  • Providing true value to customers
  • Mobile-first customer experience’s & the role of mobile apps
  • Channel diversification & segmentation for prioritization and acquisition
  • New mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brand

Host: Erik Christiansen -

Guest: Rita Zahir -

Justuno -

Awe Inspired -




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