Erik Hogervorst is President of CLIMMAR, the pan-European trade association representing over 19,000 farm and turfcare machinery sales and service dealers.
He is a director of a family owned Dutch dealership with a Kubota franchises and specialist divisions in fork lift trucks and spraying equipment, and has been CLIMMAR President for 6 years.
In this wide ranging discussion with Chris Biddle he is accompanied by Keith Christian from BAGMA, the UK's representative on CLIMMAR.
They reflect on issues impacting dealers across Europe including dealer contracts, recruitment and training, the handling of data, the future of shows and the looming RMI (Repair and Maintenance Information) legislation allowing dealers access to servicing information for products for which they do not hold a main franchise.
Reflecting on the past year and prospects for year ahead in this COVID-age, Erik says that dealers take a long-term approach and are used to 'riding the waves' of external influences on their businesses whether it be weather, the economy - or a pandemic