Marketers are agog over stories. For good reason …
A story lifts a person out of her ordinary world … and stories take her on a journey that ultimately leads to a vision of herself as a better version of herself.
This is marketing that educates your audience through the storytelling arc.
And one way to think about this process is episodic education. We are taking a page out of the playbook of cable television, motion pictures, commercials, radio, and animation.
But telling a good story is no easy matter. You need to know the elements that make up a great story. Which is why we marketers tend to lean on templates to tell those stories.
And one such template that we marketers are in love with is “The Hero s Journey.”
But what is the hero s journey? And who created it? And why should we care?
Well, in this 71-minute episode you’ll discover the answers to those questions, plus:
Listen to Rough Draft below ...