In this latest pod Marketing Society Editor, Michael Piggott, sat down with the Marketing Director of Taylors of Harrogate, Dom Dwight and Strategy Partner at Lucky Generals, Loz Horner, to discuss, bravery, leadership, Yorkshire tea's 'everything done proper' campaign, Russell Crowe performing a gig for the tea factory, Sir Patrick Stewart singing their praises, Sean Bean and celebrity endorsements, brand purpose in 2020 and more. It was a fascinating chat and we hope you enjoy listening. You can watch Yorkshire Tea's Sean Bean ad here https://youtu.be/8cipMoGKXGE Follow Dom and Loz here https://www.linkedin.com/in/dom-dwight-5b40a142/ https://www.linkedin.com/in/lozhorner/