In this edition of the AHDB podcast, we hear from Liam Byrne, head of meat marketing at AHDB. Liam talks about the midweek meal campaign, which is a three-year campaign aiming to inspire more people to cook with pork or to cook with pork more often. We also hear from a processor and two producers, who tell us their views on the success of the campaign to date.

We finish up with a quick market update from Tom Forshaw, one of our analysts, who considers why European pig prices might be rising more quickly than here in the UK.

Useful links

Love Pork
Website: www.lovepork.co.uk
Facebook: www.facebook.com/lovepork.UK
Instagram: www.instagram.com/love_pork

Pick Pork TV advert: www.youtube.com/watch?v=sMJTbFcUjGw

Butchers and farm shop owners, order your free point-of-sale kits from: www.lovepork.co.uk/butchers-kits 

Turmeric pork skewers recipe: www.lovepork.co.uk/recipes/turmeric-pork-skewers-with-supergrain-salad/

Download the full Pick Pork recipe booklet here, or order a printed copy via: comms@ahdb.org.uk

Market information

Pork Talk market update videos
AHDB Brexit hub

Get in touch
Get in touch with our marketing team: lovepork@ahdb.org.uk
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