This is an encore episode of one of our most valuable episodes!

Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic guesting approach, covering everything from YouTube content creation to SEO-optimized show notes. Moreover, you will get practical tips for repurposing podcast content to ensure ongoing promotion and relationship building. Whether you’re a podcast host or guest, this episode is packed with actionable advice to help you leverage the podcasting platform for significant impact. 

Key Takeaways:

• Increase visibility, exposure, leads, and sales through podcast guesting
• Importance of hosting raw footage on YouTube linked to detailed show notes on the website
• Using lead magnets and strategically crafted descriptions for effective call-to-actions
• Ways guests can shape their public perception and control narratives
• Importance of repurposing podcast content for ongoing promotion and outreach
• Utilizing platforms like YouTube, LinkedIn, and social media for broader distribution
• Importance of having a structured system
• Different ways to repurpose podcast content into reels, YouTube shorts, social media posts, and emails
• Tools and Resources for Podcasters and Guests
• Building Relationships and Opportunities through Podcasting

About our Guest:

Lyndsay Phillips, is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.

While growing a successful Content Marketing Agency, and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client and generates leads.

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Hello, everyone, and welcome to this week's episode of the Marketing Media Money podcast. And I am so excited today because I am going to have one of my absolute favorite people on the show and she is going to drop so many golden nuggets. And she hasn't even said anything yet. That just because I knew she was like what my favorite gold necklace, just because I know she's going to so we could literally set it up. But I have to tell you, this is going to be an amazing show for one simple reason. Lots of them. But here's the one because we're going to be talking about how to get more visibility, exposure leads and sales from your podcast guest interviews. And our guests. Lindsay likes to say Why kill yourself trying to create new content on the fly, when you have a perfectly good podcast or guest on podcast that you can leverage and repurpose. And we're gonna dive into that today. Because I'm going to tell you we hear all the time. If you don't have your own podcast, or even if you do, you should be guesting on other podcasts. So we hear about that all the time. But what we're not hearing about what you're going to hear today is what do you do with them once you record them? So it's one thing to know what to do with your own podcast. But what do you do when you are on somebody else's? And how can you leverage that we're gonna dive deep into that today. So let me tell you a little bit about our guest. So Lyndsay Phillips is the CEO of smooth business podcasting speaker, guest expert host of the leverage your podcast show and creator of the podcast Leverage System. While growing a successful content marketing agency and launching a ton of podcasts including her own, she quickly learned the true power of podcasting. She's passionate about helping clients strategically leverage and repurpose their podcast interviews. She creates branded authority boosting content that expands your reach attracts your ideal client and generates leads. She's been featured on MSN NBC Fox published in Huffington Post, daily business posting goes solo she's guested on podcasts like John Lee Dumas is entrepreneurs on fire, and Joe Fairless best podcast ever, and has shared her expertise on numerous stages, including pod prose and pod fest, getting a Guinness World Record. And our highlight was sharing the stage at service business edge with Mike McCalla wits and Jay Abraham. So I gotta tell you, she knows what she's talking about. And she's going to share it with you today. So make sure you have your pen and paper because you're gonna have a lot of writer downers. For sure. So, Lindsay, thank you so much for being here with me today.

I'm totally pumped to be here. Anytime I get to talk to you. And I shared so much or you shared so much wisdom on my show. I took massive notes. I Talia. And I still have to go back and have a little bit of homework to do. So yeah, I'm totally excited to be here.

Excited to be here too. Because since you brought up me being on your podcast, I have to tell you, I already had you booked on mine. But if I hadn't I would have because I have never seen anybody. So this is a case of walking your talk, right? I've never seen anybody leverage a podcast like you did, I have to tell you, you provided not just so much content to leverage, but how you did it. So I'm going to tell you, when she's done, you're going to want to take all your Reiner downers, she's giving you not one but two gifts at the end of the show. So you're going to want to make sure that you stay to the end. And she's got a really great strategy she's going to share too. But I have to tell you the format of how she does it and her whole system. I have to tell you, if you were ever going to hire someone, if you didn't want to do it yourself. Here's your girl, because I have to tell you, I'm introducing everybody I know to her. That's That's my reigning endorsement right from the beginning here. But I had to tell you, let's just jump right in. And let's start with what would you say the benefits of guesting on podcasts are to expand your reach and authority. So let's like start with that. Yeah. Because I think sometimes people don't really know what all the benefits are. They just hear that they should do it.

No. And they actually think that by guessing on podcast, they just automatically think leads. And that's it. And so like sharing their lead magnet and so forth. But in actuality if you leverage and repurpose the show that you guest on, you're actually have the ability to boost your authority, because you're like a guest expert as someone sees that you're on a show that you're speaking on stage that you're an author, those three things it's like instant credibility, instant trust, and it opens up doors to get other opportunities. So like people that you probably know you've done a ton of events, those that are doing like summits conferences, if they see that other people are guessing on pa had casts, and done it successfully, that it's like a no brainer to ask them to be a part of their summit or part of their stay virtual stage, if you will. So you automatically get a ton more opportunities, and therefore, obviously, visibility, you're tapping into other people's audiences.

That's the thing think that when you guest on other people's podcasts, it's a really great way to leverage meaning don't just take my word for it. Right, you know, because I get asked all the time. So Patti, you know, can you share links to some of the other, you know, podcasts that you've been on? I get asked that a lot. Yeah. And I have to tell you, I will always give yours because I really loved it. But the thing is, really, it is a really great way to showcase. Like, it's a way to say, hey, it's not just me, right? You know, yes, I do value I'm telling you that it really helps you to get credibility from other people as well. And I have to tell you on my podcast, or when someone is coming on my podcast, or I'm thinking about having them, I'd love to ask them, what other podcasts have you been on overlay? And then click on them. And then when they give me those links, and I go, look, it's like, Oh, wow. Like it really helps you to know who you want. Yeah. Also, I think it creates a better podcast, because I know that when I go look at other podcasts that people have been on, I don't want mine to be the same. I don't want to ask them exactly the same question. So I like looking to say, Oh, wow, those were really good. How can I position that a little bit better, a little bit detail for my audience so that I am really, you know, targeting the people who listen to my show, what do they want to hear, and really finding the guests, but also asking the right questions, that gives them what they need, while still allowing my guest to provide value. That's so true.

And I've never really thought about it that way in regards to like, trying to make it a little bit different and targeted. But yeah, I mean, when you see other podcast episodes that they've been on, you can kind of already frame in your head, like, what the conversation is going to be like, what kind of information the audience is going to have. So it helps you prepare, but also see that like, Are they just going to ramble on for half an hour? Or are they actually going to give you some good stuff, and think about it, too, like when someone goes to your website, and they see on your blog posts or media page or wherever you put it, if they see that you've guested on all of these shows, they automatically see you as an expert, those that are booking shows, people that are looking for help and support your prospects. You want to have that stuff on your website so that people know that you're guessing they know what you're an expert on, they see that you're, you know, you're credible, and you're an authority in your space.

And I love that one of the things that you do that I've never seen anybody else do, like ever, is that when you're guesting on a podcast, how you actually create something and put it on your own website, whether it's a blog, or, or maybe somebody might want to do an article, however they want to do it. But the great thing about that is when you are taking that information, you are now controlling the narrative of how you want to put it on your so you can position yourself properly and really get great SEO right on your site, not just on Thursday. So it's great that they're doing Yeah, obviously, right. But after the next week, and the week after that they're gone on to the next guest and the next guest. But when you're putting it on your site, this allows you to be able to refer back to it over and over again. And one of the things that when I saw what you did with the podcasts that you know that I was on yours, I feel like some of the things that I covered, you asked really good questions and some of the things that I covered down when people asked me that question, it's really easy to say, well, you know what, I can answer that question. But also, here's a podcast that I was on that literally, I was a guest on this, and I talked about that exact thing. And then you literally have all these different, you know, things not just downloadable freebies and stuff like that. But you have real content, real value and resources to someone, right?

Yeah, definitely. Yeah, talk what saved me time on answering some FAQs that you get. Yeah. And the reason I started doing that Patti was like, I guess on a bunch of shows. But there's some that I've been on where they had a show page. But like all it said was like my bio, it didn't say what I spoke about. It didn't have any hawks, it had like nothing that entice the person to like, want to listen. And sometimes they even had the title. They just like played on my business name. They had like, I don't know, back in the day when I just was a content marketing agency. It was like content marketing, or make your content marketing smoother or something like that. And I'm like, I'm sorry, that's lame title. Like, it's not going to tell anybody what the heck it is that I speak about and how that episode is going to help them. So I'm like, that's what I have to share. I'm like, Ah, and I've even had guested on, like most of the shows that I are, I'm on the wreck stellar, I get a lot of great things. But there are times when they'll share like a little clip of the episode. And it's like some weird random spot where I talked about some tangent, it wasn't speaking about something that I'm an expert on. It wasn't helping position me in any way. So I'm like, What can I do so that I take that control back and position myself in a way that I want to be seen, that I want to be known for. And then that way to the branding is also mine. So like, the images and the assets that I create is my branding, so that my social media is not like this crock pot of, you know, all these different things that look, you know, different colors, different styles. So yeah, I really wanted to control how I looked and how I was positioned,

Which I think is important. I think that helps you to avoid leaving money on the table to write Oh, yes. Because when people see that they're like, oh, wow, this person really, you know, like, really cares about how they're showing up? Yeah. And if in any way, shape or form, you're in the business of doing that, for other people are showing other people how they can be visible and how they can market their business or leverage. And no matter what you do, right, it actually shows and showing versus telling works so much better. So why would you say that publishing the episodes on your site is so important, besides the obvious SEO,

One of it is you're giving the host some backlink. So I do obviously link also to their site, their iTunes, whatever. But it allows me like you said to SEO, that post on this particular keyword, sometimes I leave and change the title that they meet for the episode, so that I can kind of tweak it a little bit for what suits me and my SEO for that keyword. But it also allows me to a showcase myself in a certain way. So people go to my site, they see my podcast posts, blog posts, whatever you want to call them. And then they have consumable content, Google loves it. But they're also seeing what I talked about how I can help them how I can serve them. And then other podcast hosts, people that are creating summits and so forth, they can see automatically, what I'm speaking about how I say it, and then how I just even my personality, right of how I perform, if you will, on video or audio. But by taking that extra step. And like creating the show notes, myself, that timestamps, all of those little nuggets, I can then use that to repurpose and create new content. So I'm not killing myself, trying to figure out, you know, what the heck I'm gonna post next week, it's just, it makes it so much easier.

And I think it's ongoing, the two, you know, I know that when I was on your show, I talked about how many ways can you keep on doing things. But the fact of the matter is, if you have show notes, you create your own, you create your own little value nuggets, right? And then people are like, Oh, wow. And then you can say, Oh, I talked about this on this podcast, you're continuingly, you know, promoting that person who's literally going to talk about you and say, You know what, this person was on my podcast, and like, it's been like six months, and she's still in some way, shape or form, occasionally still saying something about that podcast, right? You know, and that is really going to help you to build relationships. And even though there are, you know, a zillion podcasts out there right now, because, you know, it has such a low barrier of entry. But the fact of the matter is, that doesn't mean there's a zillion good podcasts out there, right? Not only that, but in a handful. I want people to be able to say, Oh, these are the ones this is how I show up. This is the value that I bring. And not only that, but you don't want everybody to use the same thing. No said you want to control the narrative of this is what I spoke about, especially like when you're on a podcast, like maybe you're launching something new or you're doing something different, or you're doing trying to get into a different market, or their audiences just not the same. As you know, the last podcast you were on in the one that you were on before that, right. And so I feel like we need to speak to that and what that value is, and so people realize, oh, wow, I know she talks about this. I know this is what Lindsay does. Fabulous, right? She helps people to to leverage their podcasts and she helps people how they're going to make money doing it and how are they going to possess Should themselves. So that's great that they know that. But when people position it differently, and you get to control that narrative, you get to show them the different ways that you do it. Because you never know which one of those things somebody's gonna say, Oh, wow, I could do a whole podcast on that. I want you to be a guest on that, right? Yeah,

Absolutely. And it's just like, there's so many reasons and so many ways that you can use that content. And it's like, you know, I'm a podcast host as well. And so I share a lot of content that is content that is like yours, or it's like a Facebook ad expert, or whatever that may be. So when I have a chance to share my own content and my own wisdom, because I guess on the show, then why would I share it? And the thought of like, you probably see this all the time someone gets on a podcast. And they're leaning on the host to kind of like, do all the heavy lifting. They're like, Oh, the host is going to share that. They're going to tag me. So like my work is done. I'm like, Oh, heck no. It's just beginning. Yeah. And sometimes when I'm guesting on a show, and I will create all that content. And then I put it out. And the host is like, dang, like, thanks for doing that. They're like, this is great content. And obviously I tagged the host when I do the reels when I do those little video clips. And so they're grateful. So I'm standing out to them as well. So they're probably more likely to share me as a potential guest to someone that they know. And like you said, I mean, that whole relationship part of it. This is where you shine. It's like, you're crazy when it comes to like relationships and partnerships, like you got it down, Pat. But like that part of it, you can't discount that. Sure. It's exposure shirts visibility. Yes, you can get leads from it. Yes, you can create content, but those relationships that you have with people when you're guesting on the show, I mean, that can get you booked on more shows. And you can create partnerships, collaborations do things together. affiliate stuff, like there's so many different ways to, to foster that, and by you really sharing the episode, and taking that time and tagging them. I mean, that's just like a little piece of it.

Exactly. And I think that when people do it, they start to see the other things, they start to see what it would be like to work with you. Now I have to tell you, if you're a speaker, podcast host, you any of those type of things. We work with other people who do that. So you know, being able to say, You know what I was on this person's podcast, she was phenomenal. She knew how to share, she knew how to promote, she knew what was important to talk about, right, she knew how to ask great questions. Oh, and now I'm doing an event and I need someone to you know, I'm looking for speakers. Now why would I not want that person to be a speaker because I say all the time, that's one of the things I love about my podcast, is I'm always looking for good guests. But I will tell you that I will never ever ever put somebody on my stage. If they haven't been on my podcast first. Yeah, see how they do well with the pod code? How do they write an article for my magazine? Before I'm ever going to put them on my stage? Right? So I feel like how you do anything is how you do everything. Right. And so I like to write I want to be able to see how that would be. So yeah, I think that people who get it, you know, who are not just in it for themselves that realize that you know what, when you're on somebody else's podcast, it isn't really about you, it's about their audience, they trusted you with their audience, like you're the cheerleader representing the school. Like, you know what I mean, like this, is it, so do it. Well, like, ya know, and so I think that is really important. And I have to tell you, I think you're doing a fabulous job with that, you know, but you're also opening up something that I don't think people think about, like, people think about if they have a podcast, and what should they do? I mean, like I could put 100 people on my show that would sit there and tell you that if you have your own podcast, here's different ways you can do it. Like it like there's a lot of ways I can talk about that myself. But I have never seen anybody who really talks about how do you leverage other people's because guess what, there's a lot of people out there who don't have a podcast, and they're thinking I know I wish I need to start a podcast and I guess when I will then I'll get that positioning or then I'll I'll get to be a speaker you know, get on more stages, but the fact of the matter is, you show people how to do it if they never had a podcast of their own. So we're going don't want to have a podcast. What a great way that you are showing people how you can have all those benefits. If you leverage it. Right? And that you have a system for that. Yeah. So that they can do it when they're just guessing on other people. So for people who are trying to get the credibility, or who are trying to share the value, but they don't have all those assets themselves yet, right, what a great way to be able to leverage that. And so if you're on podcasts that, you know, you're like, oh, wow, this is the kind of podcast I want to be on, share great content, share great value, and then share the podcast. Right, great. And you literally take him through a whole system do that. So let's kind of let's kind of get into that. Yeah. So if we're publishing, right, so how should we be publishing? And what things do we need to include? Because I have to tell you, I, you're right. I think people think oh, yeah, their little one little square that they get? Yes. Let me put that out. Oh, it was so great. I'm honored to have been on somebody's podcast. Oh, and then that's it. Right. You know, that is it. And usually, they think that the title, like you said, might not even be a good title, they actually think that that title is going to tell everybody what the value was that you brought to the table? Like, why are you not telling them the value by now to the table? So what should they include? Let's talk about that. For sure.

I mean, AI obviously helps nowadays, I You can't talk about anything without talking about AI. So we do use it. But I use it as a tool. I don't copy and paste. It just kind of like speeds along my work. So all my team are our writers. And so I mean, the basics, right? You want like an intro? Like what is it about? I always like to have the bullets of like, what someone's gonna learn. So like what's in it for them? Right? Nothing fluffy, you know, you're gonna learn, I don't know, the three ways to bake a cake without using flour, that saves time. So it's like, what are they going to learn and what's in it for them. So really think about always think about the listener, or the reader, and like what's in it for them. The other thing I'd like to include are timestamps of those kind of like key moments or key things that the learn, I use it in, in the blog post, so that people can just click and skip to kind of like the spot that they want. Not all audio players work with that. So you kind of have to be careful. And then I also use it for you too, so that it creates those chapters. So then that makes my video more interactive. And again, easier for people to consume, because they can kind of skip to a part that they liked the best. And then I write like the typical blog post where there's like subtopics paragraphs, because that allows me to a not only ensure that there's key words throughout it, but when you think about it, someone's on a blog page, there are people that are going to listen, there are people that are going to watch. So obviously, I embed my YouTube video. And there are people that are going to skim and people that are going to read. So I'd like to read. So I love blog post, but not everyone's like that. So that way you're like, you're putting that all down the page. And you're you're getting everyone that consumes information differently. And the beautiful thing about having like all that content throughout the post, is that you can pepper that with call to action. So you can have a form built in there. I'm an affiliate of a bunch of different products and programs. So I will have an image in there that showcases one of the products that I'm an affiliate of, I'll obviously have a an image that's got a call to action to one of my lead magnets. So you want to give as many opportunities to convert those listeners or readers to your email list or to buy XYZ or sign up for a masterclass or whatever that

Maybe. You know, it's really kind of funny, because when I read yours, it flows so nice. Okay, you know, when you think about what is it that we're looking for, so you flow, and I did notice that, you know, you do have some calls to action there, but they kind of fit a gap, put them in the place where it kind of makes sense. And then realizing that everybody's buying behavior is different, right? You know, there are people who are like, Oh, wow, that was just really amazing. I want to whatever she's offering like right now, totally, there's the people that want to consume a little bit more information, they want to know a little bit more. So it's kind of like you're giving them like supporting documentation. And then you're giving them supporting documentation in different ways. Oh, here's something else that you can read. Here's something else that you can watch. Here's something else I did. And it really kind of is like oh, so by the time you're done reading that you have the ability to get all the information that you need to make a decision. And nowhere in there were they shoving sales down your throat. Yeah, it was just a natural progression which I think is really part of building that relationship. And not only that, but once they see all that it's always easy to be able to say, Oh, let me go back. Like, you know, they know your website now. Now, let me go back because I know that I probably have been on your website, I don't know how many times, I have to tell you. I've never found somebody who has said, like, you know, when people put like, here's like the highlights of the show, you have so many different ways that you say that. I was looking at one this morning that you did where you were talking about highlights of mastery. I was like, Oh, how that one was really good you around when you're talking about mastery? And I was like, Oh, that was really great. Now, who would want to listen to that? This is where you had highlights of mastery. So I was like, Oh, that was really good. So I feel like, you know, you can optimize it for what it is that you want people to get. So I have to tell you, I think you are really an expert that I think is an expert, but in it not only just an expert, but in a way that I think people are thinking of those things. And that's what I love when you meet somebody here was I was like, Oh, that's a different way. Because it's really getting somebody to shift. Like if their mindset shifts, and they're like, Oh, I never thought of it that way true. And then when you say, oh, and I have a system that can help you with that, right? Then it's also this like, oh, yeah, I love all those things. I don't want to do it myself. But I love all them. But oh, here's somebody that can actually do that for me. And then you can literally look at your website where you have these other podcasts that you've been on, not just your own mind, obviously not just your own, but what you've done. It really is like, yeah, I want that it helps us make a decision. So you don't just talk your talk, you walk your walk. And yeah, that is really beautiful.

Thank you. And for me, it's like if you have a system, it makes your life so much easier. And if you have a team VA, you know, whether you hire me or you have your VA do something, if you have a system, then it's just like just off your head, right? It's just and you have tasks and things that you need to do for every single episode, then you're not winging it, and you're not skipping things. You're not missing things. It's just it just makes life easier

Enough to do. Right, exactly. So what are some of the ways we can distribute that content to get more of that visibility? Other than like the obvious?

Yeah, and I think it's funny, because when people say distribution, they automatically think, oh, you're a podcast host. So you go to all these directories. But like, as a guest, you don't have those directories, those does. But you basically, you want to make sure that you're sharing that content everywhere, you don't want to disclude someone. So I always ask the host for the raw video. And then I put it up in my YouTube channel. So don't be afraid to ask for the video or the raw audio file. Whenever you guest on a show. Really, you're doing them a service as well, right? You're you're sharing their podcast elsewhere, and it's living in other places. So it's a win win for everybody. So YouTube, obviously on my website, and then I will create a LinkedIn article which goes to my newsletter. So if anyone doesn't know LinkedIn newsletters, it's almost like you're publishing like an E newsletter or a blog either which way you want to look at it. It's an article, you can make it whatever you want. But in a nutshell, when it's a newsletter, people subscribe. And then they get notified whenever you make a new one. Not only do they get notified in LinkedIn, but they also get notified via email, to then look at that episode, look at that article, easy, whatever you want to call it. So like to have that opportunity of like being like right in front of their face, front and center and grab their attention. I'm like, Yes, please. And then the other two notes, social media, obviously. So being on all the platforms that matter to you where your audience is hanging out. And then don't forget to email your list. Great content, even though you might have shared it like a month ago on another episode, doesn't matter, you're going to be wording it differently. And people need to see the same thing over and over and over again. And you have new people on your email list. So you don't want to disclude them as well. So share via email. You can even if your episode, let's say I shared my four step podcast Leverage System. I could even break that up and do four emails and share a tip and each one and then have various call to actions. So you can like slice and dice it even for email, because I know for some people writing email content every week, it's a struggle. So you know, don't feel like you need to write an email that's yay long every single time or that it's new. You can just give a short little tip and then other things. And last but not least, I would say is to make sure that you're using that video to create reels and YouTube shorts, because that gets you in front of people that are not already following you. distributed everywhere,

Everywhere. So when you were taking that raw footage from that host, and you're going to put it on your YouTube, do you also put a link in the description of where it originally was on theirs,

I usually link it on my show notes page. So I direct traffic to my website. And then I also have like, about me, resources, other stuff on that Youtube description at the bottom, to try to convert traffic to either my lead magnets or my site. And then I do my own thumbnail, that's my brand, but it has the podcast art on it like the show art to say that I was featured on that show. So I'm still showcasing their podcast. And then obviously in the description, I shared that I'm a guest on whatever podcast, have the summary have the bullets have the timestamps? And then yeah, but basically, I direct traffic to my old site.

That actually makes a lot of sense when you're thinking about the ways to do it. But this is certainly a lot more than what most people are doing right. So tell you, your system, your system works. So I always like to say that there's things that people think that are so not true, right? You know, they don't try to go out and get on podcasts, they don't go out. And they think, Oh, nobody will want me or whatever the case may be right. So I always love to have on my show my guest to do something that I call Mythbusters Mythbusters. So what are some of the myths, right? Myths and mistakes that you hear people say that just really aren't true? Because, you know, maybe somebody's listening right now that literally thinks that and we're gonna be able to shift their mindset right here. I like busting that myth. So what are some of the ones that you hear all the time or see all the time? Absolutely.

I hear when people are guesting on shows. And they may only have one or two talk topics. I think it's better to have three myself. But if they only have one or two top topics, and they're guesting on the shows, they don't want to put it on their site. They don't want to put it on YouTube, or they don't even want to push it out that much on social because they feel like that they are just repeating the same things that they're just sharing the same stuff over and over and over again, and people are going to know or notice or be bored. One, no one is going to notice. I guarantee it. People scroll too much. And there's other people's you know things and rabbit holes, and God knows what else. So don't worry about that. The second thing is that you're having a conversation with someone when you're guesting on a show. So the way you say it is always going to be slightly different. The question that you get asked is it's not like it's the same speech in every show. And then also the way that you pull out those nuggets and the way that you showcase it is always going to be slightly different as well with maybe framed a little bit differently or worded slightly differently when you're sharing a little video clip, different call to actions on them. And then thirdly, it's like people need to see the same thing over and over and over again. If my area of expertise is leveraging guest, you know, podcast guesting, then it will be, what else am I going to talk about? That's my thing. That's my jam. That's what I do. So it's not like I'm gonna talk about some, you know, Facebook ads or something completely random, on my social. So it's like, of course, you're gonna share the same types of concepts or topics, you'd almost be silly not to, in my eyes. So that is a huge myth. And

I think that people don't realize that you're doing it differently. Like, I know that sometimes I will say, I'll be on a podcast as a guest. And we'll be talking about like, a lot of times people want me to talk a lot about how to leverage and monetize your marketing immediate, right. Yeah, like my number one topic. I have to tell you, if people listen to 10 podcasts that I talked about that topic, none of them would be the same. Totally has, they ask you different questions or you're in a different place? Or, like, there's something else like you can't tell everything you know, in a podcast right now. So there's always going to be something else. So that day, this is going to come up or or you're going to share this story. It's like, I read a speech and I can talk to a mortgage company, an insurance company, you know, entrepreneurs, like all type of things. My speech of what I'm teaching is the same this Stories are different piano stories that I'm sharing are more aligned to who they are and who the audience is. And I think that when you were a guest, you know, one of the things I always like to ask is, who is your, you know, who's your avatar? Who are your people, which I always want to know, even before I say, I'll be a guest, right? And so when you know that you were actually speaking through that lens shot with other people. So you are going to say it differently, right? Which is kind of why if you're promoting them, and you are doing that blog, and all those ways that you're talking about is really great. So the next time somebody who has an audience that's just like your audience, or the audience of another one, you can say, Oh, wow, I literally just did a podcast with somebody and they had, you know, 100, you know, realtors in their office, and they wanted me to come in, or whatever the case may be. Guess what that actually makes you look like an expert. So people want to hear you. I want to hear somebody talk to somebody who's talking to say, like, if you were going to come in and say that you're going to do this podcast, and you're going to talk about how they can leverage podcasts, and how that can help them get more speaking gigs. You're probably not saying the exact same thing as to somebody who doesn't have a podcast and wants to know if they're just starting out how they can leverage podcast destiny, both both episodes are about how to leverage podcast guesting. Yeah, but what you're going to say and share is not going to be the same. So totally, I 100% agree with you. And haematuria Forgot then podcast guessing and then got off. And when you got done, you're like, oh, wow, I was really on it today. You know, you just thought, Oh, I just they ask the right question. Yeah, just like, I mean, that's what happened when I was on yours. I literally put out everybody's like, Oh, my gosh, I was really on it. And I felt like when I was on your podcast, the value that I gave, I wasn't saying literally because you asked really good quality, right? You, you asked really good questions, and what the conversation was about Yeah, was different than some of the other ones. So I think that is really important. But now let's kind of talk a little bit about how important it is to have a system like whether it's like a checklist, like you have a system, and obviously it's working for you, and it's working for your guests. And they should hire you. That's what I'm gonna say. But, but if they're still doing it on their own, or whatever, like, there should be some type of system. So can you just give them like, if they're thinking, Oh, Lindsay, that just sounds so good. But like I'm all over the place where I'd start like, what are just a couple of things? Sure. And if I was just starting guesting, and I'm not quite doing it enough yet that I feel like I should hire you. Like, let's give them some value, like what are like maybe one or two things that they should be thinking about? Because I think that sometimes when you get it, you know how to think well, then you will come up with a little bit more and a little bit more. Yeah,

You got to start somewhere, right. You can't do it all like right off the car. It's too hard. So the bare minimum, I would when you're guesting on the show, make sure you ask for the video, that you can create your own YouTube thumbnail, write the description and get it up on your YouTube. And then create your own show notes. Again, there's a ton of tools out there. So I usually have one word document, like a Google document so that I can share it with my team. And then you have all the show notes on there. And you're just pulling little pieces out to create that YouTube description. And then from there, you can write an email just on one of the tips or on the show in general. So then you can have your email template on there. You can have your social media posts that shares the episode, maybe you want to pull out a few quotes, or there's a few little sections that you want to highlight. So you can either create some quote, graphics, or create, let's say you create three reels from it. And pull out those little video clips and then just write the social and then you create it and deploy it. So as long as you have like a template on a Google document that you're like, Okay, I'm going to do the show notes, and email, three social media posts. And so as long as you have that template, then it's like, rinse and repeat. And then you can build on that

To segues into the gifts that you brought. Now. You're giving them two gifts. I love it. You're getting them the short, easy, do this the minimum. But I'm going to tell you the second gift that she's going to give where she's sharing this podcast Leverage System. I gotta tell you, I'm gonna let her talk about it. But she has given you a training video, a workbook. And are you ready for this? She's actually giving you the canvas templates to use, like, Come on people. Like what does get it as you're coding dad any easier than that? So kinda share with us a little bit about the gifts and I have to tell you, you're being so generous.

Oh, no worries, I love helping people. And you got to start somewhere I remember back in the day starting out, it's like, oh my God, how do I do this. So I do want to make it easy. So the bigger one is the podcast Leverage System. And so it's four steps to create authority boosting content with less overwhelm, and to get more leads and clients. So that is the system is four hosts predominantly. But you can take 80% of that and apply it to being a guest. So it'll step you through those four steps. So the publishing, distribution, repurposing, multiplying, and then yeah, it has the checklist and the Canva templates as well. So that is the leverage podcast.com/free.

And then you have a second one over Yeah, another really quick and easy. Yeah, way,

Too, for sure. So that one is the three ways to leverage and repurpose your podcast guest interviews, to boost authority, visibility leads and sales. And that is leverage your podcast.com/guest. And yeah, just a really quick report and checklist. So that you can check off the items and really start leveraging your your episodes.

But how about that, like really, she's giving you a nice, short, sweet, easy, here's how to get started handed me a, and then like a whole little system with Canva templates that just blew me away when I did. When I saw that I was like, Oh my gosh, this is like amazing. And it was so generous. And I appreciate it so much. So I have to say, Lindsay, as if you didn't share enough, I'm wearing this gold necklace, because I knew how many gold lead ships. So that wasn't enough. This is the part of the show that I like to call hashtag open mic. Love it right as my guess that they would share their number one marketing media money strategy. Like if you didn't share enough that if you didn't narrow it down to one strategy, what would that strategy be?

The biggest missed opportunity is not using enough call to actions. People share content, video clips, quotes, and then they just like that's it. And I'm like, you want to push people to something all of the time. So whether you push to your blog posts to like watch the whole podcast, you can use a DM strategy and say, oh, you know, if you really want this podcast, leverage system, put hashtag leverage below and I'll DM you the info. So then people just put like the hashtag in the comment. And then that way you can actually get the sales opportunity of communicating with them and DMS, get a conversation going, they get the thing, maybe you even chat more and then book them on a call. And then you know, having the call to actions. Hey, I've got a masterclass coming up. Hey, I've got Facebook group, what are you join it, hey, I've got a program that is 50% off right now. You know, here's a resource for you. So you're doing people a disservice by not sharing what the next step is by not sharing how you can help them. And you're doing yourself a disservice by not using call to actions to convert those prospects. Those people that are scrolling, watching, listening, consuming, you want to convert them to leads and sales?

That is phenomenal, Lindsey, I mean, where you really think about it, right? I feel like sales is service sales, if it's done right is service and you are doing them a disservice if they get done and listening to you or they hear you somewhere. And then all of a sudden, it's like, oh, well, that was really great. You gave me this really great content, but like now what do I do? Right? You know, I know saying no, they get to just take whatever they want. It's like, it's like they get to go to a buffet, and they get to just pick whichever thing that Yeah. And if you never invite them to the buffet like no Jews, right, you know, actually,

Just last week, one of my clients got another client from a YouTube shirt that we made for them. Because the clip just spoke to them in a very specific way, and had a call to action, they had a call with them and they became a client. And so if you're not picking the right clips, not using the right language and not using call to actions, then you're just creating content for content. And that is like you're just missing so many opportunities.

You said that so nicely. So so thank you so much Lindsay for being here with me. This has been amazing like I knew it would you are just a rock star but not that just that like you really know your stuff. And you do it in a way that thinks outside the box. And I gotta tell you, I don't even like that phrase. I can't believe I just said it because there is a box. Right? There isn't even a box but I have to tell you, it's what I feel is important to me. Really cuz like, I don't want to do things the way everybody else does it, not to say those are good things like, yeah, that's a good starting point, look at what other people are doing and seeing it. But then what can you do to differentiate yourself? Totally. That's why people are gonna hire you, right? What are you doing differently than anybody else? So this is really a great system and a way that people can do that. So I have to tell you, thank you so much, Lindsey. i

Yeah. Thanks for great coffee.

Great, every conversation through this great conversations. So if people want to connect with you, what is your favorite way? What's the best way you want people to reach out to you then

Go to smooth business, smooth business podcasting.com. And of course, there's always a pop up there to chat with me. And find me on LinkedIn. That's where I hang out the most. So look up Lindsey Phillips. And you will see the be there. I just got the top voice in podcasting bad. So I was pretty pumped about that. graduations.

And I want to tell you, you give a lot of great, great content on LinkedIn. Thank you. Well, that is really, I love it. I love it. I just love it. So thank you so much in you, my audience. Thank you so much for being here with me again this week. I love it. And if you enjoyed this episode, and I'm sure you did, please like review and subscribe to our podcast. And we will see you again next week. Thank you so much. Have a great day.