Shownotes
If you’re like me, when someone mentions “bowling”, you get a flood of memories. For me, those memories include things like past birthday parties for my kids, the casual/only slightly ironic Friday night out with friends, and the ill-fated league I joined with my college classmate my junior year. Hey, the beer was cheap and we made cool shirts.
For Peter Murray, the new CEO of the Professional Bowlers Association and Head of Media for Lucky Strike Entertainment, those memories, and the fact that almost all of us share some version of them, are key to his plans to grow bowling into a global sports juggernaut.
Murray certainly has the experience needed to pull it off. Prior to the PBA, he was the driving force behind the epic growth of the Professional Fighters League, which he helped transform from a regional MMA backwater and into a global media property. He sees bowling in much the same light: a popular sport that’s been underexposed and is prime for a cultural makeover.
In our conversation, Pete and I talk about his journey from cage matches to bowling lanes. We dive into the opportunity he sees for the sport, what strategies he’ll carry over from his time at the PFL, how the new HBO series “Born to Bowl” is already impacting the game, and much, much more.
The former almost NYPD cop also shares what skills he thinks carry over most from policing to running a pro sports enterprise. So stay tuned for that.
Transcripts
00:01
Peter Murray
Hi, this is Pete Murray, CEO, PBA and Head of Media at Lucky Strike Entertainment. And this is the sports business conversation podcast.
00:25
Dave Almy
Hey, this is Dave Almy of ADC Partners. And if you're like me, when somebody mentions bot bowling, you probably get a flood of memories. For me, those memories include things like past birthday parties for my kids, the casual, only slightly ironic Friday night out with friends, and that ill fated league I joined with college classmates my junior year. Hey, the beer was cheap and we made cool shirts. For Peter Murray, the new CEO of the Professional Bowlers association and head of media for Lucky Strike Entertainment, those memories and the fact that almost all of us share some version of them are key to his plans to grow bowling into a global sports juggernaut. Murray certainly has the experience needed to pull it off.
01:15
Dave Almy
Prior to the pba, he was the driving force behind the epic growth of the Professional Fighters League, which helped transform from a regional MMA backwater and into a global media property. He sees bowling in much the same light. A popular sport that's been underexposed and is prime for a cultural makeover. In our conversation, Pete and I talk about his journey from cage matches to bowling lanes. We dive into the opportunity he sees for the sport, what strategies he'll carry over from his time at the pfl, how the new HBO series Born to bowl is already impacting the game, and much more. The former almost NYPD cop also shares what skills he thinks carry over most, from policing to running a pro sports franchise. So stay tuned for that, for sure.
02:07
Dave Almy
So thanks for checking out my conversation with Pete Murray, CEO of the Professional Bowlers association and head of media for Lucky Strike Entertainment. Hope you enjoy. So, Peter, as we get started, look, you've got this crazy, extensive sports business resume, right? You, you were with the NFL, wme, you're with Under Armour. You were the founder of the Professional Fighters League. So as we get started, I gotta know, like, when you tell people that you're now running the Professional Bowlers association, what's the most common reaction you get from people?
02:46
Peter Murray
Yeah, it's a great question. And I would say most people say that's pretty cool because there are so many, you know, people love bowling, you know, love to bowl, the social experience, like participation, competition, but they also, you know, follow the tour and, you know, they also recognize at least, you know, the folks and the people. In my world, there's growth, there's. There's so much growth ahead, I believe, for the sport. Lucky Strike, and of course the pba.
03:21
Dave Almy
It's also one of those Sports, it has to like, everybody has a bowling story. It's not like, you know, when you watch the NFL, you look at these people and they're like, you know, they're enormous people and they've been doing this very specialized task and not that many people can relate to. Everybody's thrown the ball.
03:37
Peter Murray
You're exactly right. Everyone can roll from kids. You know, it's a family sport and you have young adults, social experience. And then it ladders into, you know, more competitive.
03:49
Dave Almy
Yeah.
03:50
Peter Murray
Participation. Right. With local leagues, regional leagues, national leagues, and then obviously the PBA sits on top with the very best players in the sport.
03:57
Dave Almy
Now we're going to obviously dive deeply into the PBA and how you came to it and where you see the opportunities at what before. We do, though, because I think this is appropriate setup with how you came to the professional fighters league. Right. Because you saw that and took that property from a kind of a regional player in MMA into something much bigger. Right. A global sports property. It's media distribution around the world. Can you talk a little bit about what you saw in the PFL and the keys to your success in growing that leap? Because I think there's relevance as you start off on this new adventure.
04:33
Peter Murray
Yeah, David, I think you're right. Well, MMA is much like every sport's an ecosystem. Right. And it's a platform. And so in mma, back in the day, as the founding CEO, I had some great partners. Don Davis was the founder and my business partner. You know, that was at a time where that sport, it was still in early days. And I would say relative to other sports, NFL, you know, NHL, NBA, it's still relatively in its infancy.
05:05
Dave Almy
Okay.
05:06
Peter Murray
And UFC, you know, sold for 4.3 billion, you know, a little over a decade ago.
05:14
Dave Almy
They did okay.
05:15
Peter Murray
And well, the valuation has, you know, since then, you know, more than 3x.
05:22
Dave Almy
And it's hard to look at 4 million, $4 billion and going like, I.
05:25
Peter Murray
Could have done better and growth. No, they built it. And, and so why I jumped into that, I wasn't a fan necessarily of M and A. I had an appreciation for combat sports, love boxing and. But you know, the business opportunity to build a sports league from the ground up in a growth sport that's global, had an underserved fan base and great talent around the world, and really nowhere for them to go other than ufc. So our business thesis was simply UFC did the heavy lift. They did a great job.
06:02
Dave Almy
Softened the market.
06:04
Peter Murray
Yeah. And so. But there's more room for more than one leader in the sport. So let's build it, but let's build it with today's world as a relevant sports property. The way fans are consuming sport live and ancillary and be disruptive. And so we did that and had a great time doing it. It was an eight year run building it into the number two MMA organization in the world. But the parallels to the second part of your question is really once again it's a sports ecosystem and pba, unlike pfl, is the leader and PBA has the very best players and talent. But I look at the opportunity where we can really reimagine the sport.
07:05
Peter Murray
has incredible history since:08:00
Dave Almy
I mean I have to imagine that when you left the PFL with a guy with your background who had been at the, you know, one of the big, you know, the NFL, the biggest, you'd had experience growing things from scratch and really blowing things up with the PFL and he had this really broad purview. So I'm assuming there was no shortage of opportunities that lay before you. So what was it about Lucky Strike and the PBA that made you go oh, that's it? Was it the, that you saw the vestiges of what you had done with PFL and said I can do this with bowling.
08:32
Peter Murray
Yeah, I think the, it's a great question. I think the first thing is really, it's Lucky Strike.
08:37
Dave Almy
Yeah.
08:38
Peter Murray
You know, the parent company, a entrepreneurial, you know, founder, chairman and CEO and Tom Shannon and you know, it's built, you know, an incredibly successful on location, experiential, you know, business with a cornerstone of bowling with 360 bowling venues, you know, across the country. And, and that's like number one. So that foundation, strong foundation and pretty.
09:07
Dave Almy
Big grassroots period right there.
09:09
Peter Murray
Correct. Number one, two is the engagement. I mean you're talking about 70 million people on average each year bowl. And what I would say is over 20, over 25 million people bowl at a Lucky Strike bowling venue.
09:33
Dave Almy
So it's almost like vertically integrated in that sense.
09:36
Peter Murray
Exactly right. So when you think about that level of participation, ownership participation and engagement that's going on alongside adjacent to a sports property in bowling, when you combine the two, it's a very powerful and compelling offering a to participants and fans, media companies, brands from a sponsorship standpoint. So I think it's really scalable.
10:05
Dave Almy
The analog here too is how many you think about the NFL. They're always so interested in how do we get into youth sports. You think about Major League Baseball, they're so interested in tying into little league and growing the grassroots. It's kind of like Lucky Strike. It's already baked in. All right.
10:20
Peter Murray
That, that level of volume, I mean you're talking they have over 6,000 leagues.
10:25
Dave Almy
Yeah.
10:25
Peter Murray
You know, at the grassroot level, you know, within Lucky Strike, you know, Lucky Strikes made up of Lucky Strike venues, Bolero venues as well as amf. And so when you think about that footprint across the country and to your point, all those local and regional leagues, it's really attractive. And I feel there's a lot of unlocked opportunity on the Lucky Strike side of the house combined with, in the PBA tour.
10:53
Dave Almy
So can you talk a little bit about your role and the relationship between Lucky Strike and the pba? Because your title is officially CEO of the pba E I O and head of media for Lucky Strike Entertainment. So can you dive into that relationship and are the roles always complementary? Because those are two big roles that you're filling here.
11:16
Peter Murray
Well, you know, I think they're connected in that, you know, number one, you know, job one is to, you know, build PBA into, you know, a global, you know, world class sports organization and business.
11:30
Dave Almy
Yeah.
11:31
Peter Murray
But adjacent to Lucky Strike, which is an on location. Right. You know, in the on location entertainment business. But beyond bowling, there's opportunity to candidly get into other sports where, you know, mass participation meets made for TV events and entertainment. So we'll be venturing into the entertainment world. We'll be venturing into broader sports, you know, more to come on those details, you know, as part of the overall vision.
12:03
Dave Almy
Yeah.
12:04
Peter Murray
And so, you know, now you have a brick and mortar business combined with a, you know, more expansive and meaningful media business.
12:11
Dave Almy
It does kind of speak to this interesting place where bowling speaks to and the opportunity that you have before is the, that ability to generate media and content associated with, let's call it's an underserved problem. We're going to get into HBO piece In a minute, which is probably indicative of where things are headed. But without that need to fill the 60,000 seat arena really kind of allows you to focus on, okay, we're going to put on a great event, it's going to look really good. But boy, the media is the focus and the optics is the focus and the people are the focus. Is that one of those bridges between the PFL and bowling that you saw like those kinds of components to it?
12:55
Peter Murray
and:13:32
Dave Almy
And it's almost like you're creating the sport in a studio.
13:35
Peter Murray
To a certain degree it is, to a certain degree it's made for tv. But I, I will say going forward, you know, we will be, you know, with, in particular with the majors. So you know, the PGA as you know there are four majors, right? In tennis there are four majors. And in bowling, pva, we have five majors. And so we'll elevate the majors as a product strategy sort of going forward in the future. And then we're, you know, having fun with reimagining the, a signature series of tournaments that, you know, some of them have great tradition that will continue on and elevate. But you know, the fun part is also creating the new stuff that you know, we can, we're really going to have fun with. Yeah. And then even, you know, further elevate the PBA tour on a regional level.
14:24
Peter Murray
I mean There are over 170 PBA tour regional events where pros are competing, you know, in these local leagues. They're pros, but they're not on the national tour. And it's all, to me it's all content and it's compelling in particular for a very loyal, you know, fan base that follows the tour.
14:46
Dave Almy
It's interesting to think of bowling, you know, when I, you know, Dave Almy think of bowling. You know, it's traditional and it's, I don't, it has a history to it, but it kind of fits in this very understood box. I think there's this just normal and I listened to you talk about what you want to do with this property and I feel like there's opportunity to put it in places that people don't expect to see it.
15:13
Peter Murray
I love doing that. David, you're absolutely right. You know, I mean again, I do think bowling is a linchpin of American culture. And so you know, we'll put on great tournaments and bigger events but we can have fun. I mean that's the fun. I mean that's the thing about bowling, that three letter, it's a three letter sport and it's fun F U N period. And there are different genres like so I'm excited about the PBA Tour product strategy and what we're going to do, but I'm also excited about entertainment and non PBA Tour related content that we're creating. I can't announce. There are certain things.
15:54
Dave Almy
You should announce it right here, right now. This is the perfect place.
15:58
Peter Murray
We're getting ready. But you'll see us in candidly the game show space. You'll see us in the influencer league space. You'll see us you know, having other putting on other PBA events, tying in the PBA Tour, but not necessarily PBA Tour competition. And so you know, we're, we're fleshing out that overall content strategy. But you know, my goal is to, you know, expand the presence of bowling, pba, both PBA Tour and on the entertainment front.
16:32
Dave Almy
Is the playbook from the PFL and what you did there useful in this regard? Are you finding like there's so much crossover like oh we did this and this is going to be successful here. You can just draw and draw upon it so it's not ripping up and starting over again. It's.
16:43
Peter Murray
Yeah, I think in every facet, I mean I think every experience I've had kind of led me to this opportunity, you know, not just the PFL, to be honest with you. I spent 14 years at the NFL and you know, so, and was part of, you know, back in that era of you know, building mode of the league and you know, a very high growth period. But it continues to be year over year or decade over decade. A high growth period for the NFL. Yeah, I mean I would say I'm looking at PBA through a lens almost as a startup. I don't like baggage. And so the, you know, because of the ownership structure of the PBA, we don't have 30, 32 owners. We don't have, you know, encumbrances, thank God and things of that nature.
17:37
Peter Murray
So we really control it all and so in taking a step back to say, hey, we're going to grow bowling, we're going to create more opportunities for great pro bowlers and. But we have the ability to reimagine it and almost approach it as a startup, you know, from the ground up. And that is the approach I'm taking.
18:01
Dave Almy
Yeah. To your point, not having to convince 32 owners that this is the thing that you have to do and go through that process, you can almost pivot quickly. That's something that happens a lot in sports. It does allow you to try new things, pivot quickly if it doesn't work out and go on to the new thing.
18:14
Peter Murray
Exactly. Yeah.
18:15
Dave Almy
for a while. This started in:19:00
Dave Almy
Did that impact your decision to join the pba, seeing what they had started to do and say, man, that ball is rolling and I'm going to be able to build on top of that.
19:11
Peter Murray
Yeah, no, exactly right, David. So I think the leadership at Lucky Strike PBA had a vision and the combination of timing and bring a collection of great creative minds together. Born to Bull was born. And with the powerhouses in entertainment and media that you referenced, Ben Stiller, 824, etc. And some great production team and directors and producers who love the sport.
19:43
Dave Almy
Yeah.
19:44
Peter Murray
And so that was a big part which you know, really helped illustrate for me the opportunity in that, you know, bowling is going through a resurgence it and cultural relevancy. There's a real opportunity to, you know, come on board and yeah. You know, be part of not only, you know, promoting things like Born to Bowl, but creating new IP and drafting off for that. So yeah, it's a five part series on hbo. Every Monday it drops the last episode of the five. The premiering of each episode we have one more and it's been really well covered, well received, Follows five PVA tour players and they're, you know, they're on their journeys behind the scene and you know, it's, it's great personality.
20:39
Dave Almy
But let's talk about that too here because it follows the journey. It does a remarkable job talking about who they are and allowing them to express their personalities and, but it doesn't glamorize it. I mean, these are guys who hold down the day jobs to underwrite their habit. They, they sometimes share hotel rooms. Right. These are not Formula one drivers. This allows, I suppose, a level of authenticity to shine through in who these are. But as the guy who's charged with commercializing this property, how do you honor that, the truth behind who these athletes are while building a bigger business around it? Does that create complexity or does that, do you see that's just nothing but opportunity?
21:27
Peter Murray
Yeah, I look at the opportunity. I mean, it's really all about humanizing these players. And they're cool, interesting people, they're journeymen. And it is an authentic. Yeah, literally. And it's an authentic look at the sport today and that will, it'll continue to evolve. So, you know, again, I think, you know, born to bowl is will do, is doing, you know, great things, you know, for bowling and it's doing great things to, you know, expand awareness, create, you know, and create interest in, by viewers and fans to. Now they fall in love with, you know, E.J. Tackett, who's, you know, the number one player in the world and he's one of the five players important to bowl. And if they haven't seen PBA Tour competition before, they haven't seen E.J. Compete. This compels them to, you know, tune in.
22:21
Dave Almy
What am I missing here? My gosh, this is something I haven't seen before.
22:24
Peter Murray
Exactly right. It's close up. You know, I think it's good. I think it's all positive to build on.
22:30
Dave Almy
Yeah, now we've talked about a little bit, but bowling is kind of this sneaky popular sport in the U.S. i mean there's, hey, it's the birthday party contingent that goes, you know, for the kids birthdays. It's the people who roll on the leash. But you're talking like over 70 million people bowling bowl every year. It's one of the most popular sports in the US From a, just from a participation standpoint. But I suppose the trick for you is how do you convert that sometimes recreational fan or player or bowler who rolls it a couple frames a year to somebody who's more passionate about the sport. Do you have examples of other things that you've seen or case studies from other sports or other businesses that you're going to draw from that says, this is how I'm going to develop this fan base? Here.
23:22
Dave Almy
Here are the keys. What, what are the keys for you, Pete?
23:25
Peter Murray
Yeah. Well, I mean, hey, you touched on some of it, but participation. Absolutely. You know, there's a, you know, Tran, you know, transfers to like, engagement.
23:35
Dave Almy
Yep.
23:36
Peter Murray
And so, you know, the, the more people go out and bowl, you know, that's the opportunity to, you know, engage them with, you know, watching and following the tour. It's no different than baseball, you know, and you know, you have all these little league kids, boys and girls growing up and then playing in grassroots high school, etc. You better believe the majority of them are watching pro baseball, you know, to get better, you know, for entertainment and, you know, to be, you know, in the conversation in pop culture. So bowling's no different.
24:12
Dave Almy
Yeah. Do you think that's been a missing link in the, from, in the past? How, how like with Lucky Strike, how do we take the way, oh, this person's through the door now we're capturing the data. I mean, it's, I mean, data, the data alone. Right. Everybody. It's the current currency in sports. Capturing information about that fan and getting them in your ecosystem, your word, and then driving them up through the entire organization, particularly with one as vertically integrated as Lucky Strike is. Is that something that you're looking at as being at a. The basics now that we can.
24:42
Peter Murray
Absolutely, yeah. I mean, we have an opportunity again with that customer base coming through the doors every day.
24:48
Dave Almy
Yeah.
24:49
Peter Murray
You know, once again, kids, families, young adults, competitive players and leagues to, you know, further engage them and promote the PBA tour. Promote the players. Come on over and engage and watch. So it's definitely part of the playbook. And it's a unique playbook. We're unique. I mean, there aren't many sports that have a footprint of 360 venues and 70 million participants. And then of those 70 million, like close to half of them coming through your doors in a given year. And so, you know, we have that, we know that consumer, we have a relationship and we're going to engage them more and more on again, you know, as it relates to our competitive content as well as entertainment.
25:37
Peter Murray
And then on the flip, you know, it's also, how does PBA play a role in promoting the sport and driving more casual participation and increasing the Business, you know, on the Lucky Strike side of the house. So, you know, there's definitely, you know, a goal of driving enterprise value there. From the PBA to Lucky Strike Entertainment.
26:02
Dave Almy
Something you said that surprised me a little is that the demographics skew younger than people expect. That's a little counterintuitive to what I think I thought.
26:13
Peter Murray
I'm not sure if that's right. I will say there is an established older fan base who is very loyal. And so we have this opportunity and we've been focused on it where, you know, we love those fans and we want to continue to show up and engage. But, you know, mission critical is growing the fan base and in particular through, you know, younger demographics. And I'm super encouraged by the numbers this year alone. I think Born to Bowl is playing a role in that. Our digital and social strategy is playing a role in that. Candidly, tastes are changing, you know, in the country.
26:53
Peter Murray
What people are looking for, you know, outside of perhaps things that have been historically considered, you know, mainstream and tradition, you know, and traditional bowling's coming off as people are discovering it and it's almost new to them and that's fun while we've been around. So, you know, I would say the numbers, about a third of our fan base are, you know, 25, you know, 25 to 49. And that demographic in particular, like, you know, 24, 25 to 34 year olds is growing. So we're really focused on the digital firsts. Yeah, digital first, social, having a conversation with your fan base, having them being part of it and you know, influencers, you know, who live in the world, who are also engaged in the sport and want to, you know, be invited into the party, so to speak. Yeah.
27:49
Dave Almy
that goes, oh, okay, this is:28:26
Peter Murray
Yeah. We look at it long term. Yeah. I mean, at the end of the day we have a role to play to, you know, deliver that audience to our partners, both cw, cbs Sports, Paramount. Plus we deliver a quality product, loyal fan base that's growing. What I could tell you is, I mean CW is doing a great job growing the promoting. You know what I would say is in the pba.
28:53
Dave Almy
Yeah. Making it a story.
28:54
Peter Murray
We're cross promoted in NASCAR college sports. They're telling stories on some of their entertainment programming and you know, our numbers there. But I could tell you we're outperforming, you know, Major league Sports. I mean just alone this weekend looking at stat on the CW, were close to 500,000 live viewers and like I said, a third of that fan base, you know, persons 25 to. Was it 54? 25 To 54, but more on the younger skewing side. And that's a major league number.
29:31
Dave Almy
Yeah, there's a lot of leagues who would love to have that kind of.
29:33
Peter Murray
Breakdown, including the NHL, including some national mlb, you know, games on cable. And so, you know, and you know, on CBS we outperformed nwsl. We, we outperform pickleball and so. And those are more younger skewing sports properties who are certainly on a growth trajectory. So I think for us it's making sure that, you know, we continue to present a quality product but put it through the real lens of a younger fan in every sense of the word. And that's what we're doing and. But tell our story.
30:09
Dave Almy
Yeah. So as we get ready to wrap, I'm interested in what you think success looks like for you under your leadership. I mean, what's the thing that you look at and say, you know, if that happens, I got it right. This, this went exactly as I thought.
30:28
Peter Murray
Yeah. You know, as I look at it, and I would say just inside of three years, you know, we will truly have a global footprint as it relates to distribution and global events that have meaning in the sport for regions and countries within, around the world, whether it be World cup type competitions and things of that nature. It'll elevate the sport. It will provide pathways and opportunities for pro bowlers all around the world and there'll be more expanded events and competitions for fans to engage on and it will grow the business. There's growth here in the US and it's a fertile ground outside the US So I'm really excited about that part of it of taking the sport and expanding it internationally and ensuring bowling and PBA has its rightful place in the world of U S sports.
31:31
Dave Almy
I'm with Peter Murray, he's the CEO of the PBA and head of media for Lucky Strike Entertainment. Peter, thanks for joining me today. Before I let you go, though, I'm going to chuck you into the lightning. I got a series of questions for you. These are. You're not expecting these, but I just want to give the answer the first thing that pops into your head. Okay.
31:49
Peter Murray
All right, David, this is. Let's go. Bring it.
31:52
Dave Almy
Okay, Mr. Confident, here we go.
31:55
Peter Murray
No, I'm not confident at all. I'm just trying to psych myself up here.
31:59
Dave Almy
Here we go. I've set the under over on the last round. You bowled at 120, and I took the under. Did I win?
32:07
Peter Murray
You. You won. It was definitely under 120, by the way. By the way, now that I'm in the game, I'm starting to roll.
32:17
Dave Almy
You're starting to see it.
32:18
Peter Murray
Absolutely. All right. Absolutely. So talk to me. Talk to me next year.
32:22
Dave Almy
All right. We'll come back in next year and we'll see where you're at. In an earlier interview, you mentioned bowling with your daughter of your favorite memories of the sport. What was the pizza order during a past trip?
32:33
Peter Murray
Past bowling trip or last bowling trip? Oh, yeah, I would say, you know, definitely with pepperoni.
32:39
Dave Almy
Okay.
32:39
Peter Murray
Well done.
32:40
Dave Almy
Y.
32:40
Peter Murray
For sure.
32:41
Dave Almy
Yep. You're one of a select group of two time winners of the Sports Business Journals 40 under 40 award. Do you get a smoking jacket? Like they hand out to five time hosts of snl, like, what's the hazing ritual?
32:54
Peter Murray
No smoking jacket. Not even a cigar, but, you know, a lovely. You know, not even a cigar. Not even a cigar, but a lovely crystal trophy. But, you know, it's always nice to be acknowledged with all your colleagues in the sport business, but that felt like ages ago.
33:11
Dave Almy
I feel like I'm going to write a note to Abe say that should be smoking jackets. You are a proud graduate Iona College, which features the Latin motto carta bonum kartamin. What does it translate into?
33:26
Peter Murray
Wow. Well, you know, I only is not.
33:30
Dave Almy
For the faint of heart, man.
33:31
Peter Murray
This is not it. And this is my alma mater, so I definitely didn't take Latin. And, you know, it's sort of a mini version of the Fighting Irish. You know, the gals, you're close.
33:46
Dave Almy
Fight the good fight.
33:48
Peter Murray
I knew that. And we all fight the good fight every day.
33:51
Dave Almy
Every day.
33:51
Peter Murray
Yeah. That is the fighting spirit.
33:53
Dave Almy
All right, last one. You were actually on track to become a police officer, going so far as to be accepted into the New York Police Department's police academy. What are the essential crossover skills between policing and leading sports organizations?
34:08
Peter Murray
That is incredible.
34:09
Dave Almy
Question.
34:12
Peter Murray
Yeah, I chose a different path. Although my older brother, my brother Ed, he chose to go into NYPD and you know, he ran the nypd, FBI Futures Task Force. And all I could say is, you know, thank goodness for all those first responders and what they do. And it doesn't compare to anything that I have the privilege of doing in the world of sports, but has to.
34:37
Dave Almy
Be a skill or two, right? Like maybe investigative questioning, maybe, you know, flashing the badge to get authority. Like anything.
34:46
Peter Murray
Yeah, no, listen, maybe some of the investigative analytical skills, you know, perhaps. And yeah, you know, I, I, I really never thought, I really thought about how the worlds differ or compare all that much.
34:59
Dave Almy
Pete Murray, appreciate the time. Thanks for stopping in.
35:02
Peter Murray
Yeah, thank you. David.
