Lead People Visibly
Go live on social media daily
Offer a webinar or live Zoom call
Release solo episodes of your podcast to deliver your message straight to your audience
Key Question: How can I visibly lead my audience to better RESULTS in this time?
The mentality you’re going for is that you put your clients first, and your primary concern is their RESULTS.
Not their comfort or their emotions or their fear- they’re getting enough of that from friends, family, TV and social media.
You are the voice that speaks for their RESULTS.
When their best option for results is to buy from you, say so honestly.
Provided that when the best option is NOT to buy from you, you are JUST as honest.
Maximize the People Already in Your World
Reconnect with the influencers, thought leaders and referral partners who can send you clients
Look for opportunities for strategic introductions
Offer quick connect calls with people to learn more about their needs and learn about their goals for this year
Key Question: How can I strengthen and maximize existing relationships to increase referrals and repeat business?
Maximize Your Existing Business
Look for ways to squeeze out costs and inefficiencies that build up in the good times - make your business model more scalable
Document the systems that make up your Unique Process and intellectual capital
Revisit every commitment - Now is a great time to reevaluate all your commitments inside your business and reduce down to the things you truly care deeply about.
Key Question: What have I been putting off in the business?
Maximize Your Sales Process
Create sales micro-content - Videos, podcast episodes, lead magnets and giveaways, success stories and case studies
Revisit your Ideal Client - do you have a client avatar?
Create an FAQ page - include questions and objections that will come up in the next 2-3 months
Key Question: What content could I create that would overcome objections, build trust and draw leads closer to making a decision to buy?
Experiment with Ways to Combine Productivity and Activity
Shift some video calls to phone calls and Walk-and-Talk. Get some sunshine.
Try out different workspaces for different purposes
Take a walk and listen to business or personal development podcasts
Key Question: What am I experimenting with today that could make me more productive well after things go back to normal?