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MicroFamous - Matt Johnson 18th March 2020
5 Ways to Come Out of the Coronavirus Scare with a Stronger Business
00:00:00 00:17:52

5 Ways to Come Out of the Coronavirus Scare with a Stronger Business

Lead People Visibly 

Examples: 

Go live on social media daily

Offer a webinar or live Zoom call

Release solo episodes of your podcast to deliver your message straight to your audience

Key Question: How can I visibly lead my audience to better RESULTS in this time?

The mentality you’re going for is that you put your clients first, and your primary concern is their RESULTS.

Not their comfort or their emotions or their fear- they’re getting enough of that from friends, family, TV and social media. 

You are the voice that speaks for their RESULTS.

When their best option for results is to buy from you, say so honestly.

Provided that when the best option is NOT to buy from you, you are JUST as honest.

You are the voice that speaks for their RESULTS.

Maximize the People Already in Your World

Example: 

Reconnect with the influencers, thought leaders and referral partners who can send you clients

Look for opportunities for strategic introductions

Offer quick connect calls with people to learn more about their needs and learn about their goals for this year

Key Question: How can I strengthen and maximize existing relationships to increase referrals and repeat business?


Maximize Your Existing Business

Example: 

Look for ways to squeeze out costs and inefficiencies that build up in the good times - make your business model more scalable

Document the systems that make up your Unique Process and intellectual capital

Revisit every commitment - Now is a great time to reevaluate all your commitments inside your business and reduce down to the things you truly care deeply about. 

Key Question: What have I been putting off in the business?


Maximize Your Sales Process

Example: 

Create sales micro-content - Videos, podcast episodes, lead magnets and giveaways, success stories and case studies

Revisit your Ideal Client - do you have a client avatar?

Create an FAQ page - include questions and objections that will come up in the next 2-3 months

Key Question: What content could I create that would overcome objections, build trust and draw leads closer to making a decision to buy?


Experiment with Ways to Combine Productivity and Activity

Examples: 

Shift some video calls to phone calls and Walk-and-Talk. Get some sunshine.

Try out different workspaces for different purposes

Take a walk and listen to business or personal development podcasts

Key Question: What am I experimenting with today that could make me more productive well after things go back to normal?