In this episode, we sit down with the incredible CMO to discuss:

- Erika's career across a wide variety of industries including retail, gaming, sports, automotive, tech and advertising.

- Connecting commerce with culture

- Adidas' initiative into the Metaverse

- Why organizations don't exist and how people bound by ideas do

- How originality unites identity, passions, causes, each other and brands

Please enjoy this powerful conversation and listen to Adidas' voyage into the metaverse with the gamechanger, Erika Wykes-Sneyd.