If you’re planning to join in the fall launch season frenzy, and the stress is starting to creep in, this episode is for you. And if you're not, this works for evergreen too

Brenna McGowan walks you through why you need a pre-lauch strategy and what it should include to bring you a successful and unstressy launch.

Key Takeaway

A prelaunch sells the outcome in such a way that when you talk about your process it is clear it’s the only solution.

We talk about

• The purpose of a pre-launch strategy
• What you need to have in place first
• The type of content you should be sharing - it’s not the usual “give value” advice
• Some great examples from the real world
• How evergreen business models can still benefit from the strategy

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/223